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Where
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At a glance
50 Lakhs - 1 Cr
Investment Range
6 - 10
Franchise Count
5,001 - 10,000 sq.ft
Area Required
On Inquiry
Payback Period
34
Years in Franchising

About the brand

Kenny Rogers Roasters Franchise

Unveiling Kenny Rogers ROASTERS: A Legacy of Deliciousness and Global Reach

In the delightful world of gastronomy, Kenny Rogers ROASTERS made its debut in Coral Springs, Florida in the vibrant August of 1991. Since its inception, the company has remained steadfast in its commitment to crafting delectable dishes, emphasizing freshly prepared meals and its signature rotisserie roasted chicken, both perfect for family feasts and individual dining.

Beyond the borders of its humble beginnings, Kenny Rogers ROASTERS has embarked on an international journey, extending its delectable offerings to numerous countries across the globe. Presently, you can savor the Kenny Rogers ROASTERS experience in Malaysia, Singapore, China, Indonesia, Brunei, the Philippines, with an exciting new venture soon to launch in Qatar.

The inception of Kenny Rogers ROASTERS’ roaster concept can be credited to the visionary minds of John Y. Brown, not only a former Governor of Kentucky but also one of the original architects of Kentucky Fried Chicken. In collaboration with his talented musician friend, Kenny Rogers, they envisioned a haven for serving hearty, home-style family fare.

Fast forward to April 2008, when Berjaya Corp Bhd (BCorp), a wholly-owned subsidiary of ROASTERS Asia Pacific and master franchise for Kenny Rogers ROASTERS, proudly acquired the chain’s parent company, US-based Nathan’s Famous Inc. This landmark acquisition solidified Kenny Rogers ROASTERS’ position as a global culinary trailblazer.

Food & Beverage Restaurants B2C Owner-Operated Family

Investment and financials

Cost overview
Investment range50 Lakhs - 1 Cr
Franchise / Brand feeAvailable on inquiry
Royalty / CommissionAvailable on inquiry
Investment tierHigh
Area required5,001 - 10,000 sq.ft
Staff required8 - 25
Setup complexityComplex
Business term5 Years
Renewal availableYes
Returns outlook
Expected monthly revenue
9,40,000 to 31,00,000 per month
Revenue levelLow
Business modelB2C
Capital paybackAvailable on inquiry
Capital sensitivityMedium

Investor fit profile

Operations
Operation modeOwner-Operated
Location typeHigh Street/Mall
Home-based possibleNo
Can run part-timeNo
Primary customerFamily
Market characteristics
SeasonalityLow
Recession resistanceHigh
Digital integrationHigh
Years in franchising34 years
Avg units / year0.3
Expansion velocitySlow
Ideal for
Serial entrepreneur Business family deploying surplus capital F&B professional

Franchise support

Tax system inclusion
Franchise manuals
Head office support
Field assistance
IT systems included
Agreement template
Training and agreement details
Business term
5 Years
Renewal available
Yes

Brand strength

34
Years Franchising
0.3
Avg Units / Year
1991
Founded
B
Brand Tier
B
Tier B — Growing brand
A+Established AMature BGrowing CStartup
Growing Slow

Forefind rank history

#50#63#76#89#1022020202120222023202420252020: #732021: #792022: #872023: #952024: #992025: #53
Current rank
#53
#53 of 335 in Restaurants
2025
Moved up 20 places since 2020
Based on Forefind scoring model

Licences and compliance

Required licences and registrations for operating this franchise in India. Requirements may vary by state and city tier.
FSSAI
Eating House License
Fire NOC
Setup complexity: Complex

Disclaimer: All scores, rankings, and estimates on ForeFind are independently produced editorial assessments using publicly available data and validated brand-submitted information. They are not verified facts, financial advice, or investment recommendations. Full Disclaimer.

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