About the Business
Kalyani Apparels, a renowned Delhi-based brand, is ushering in a new era in the national apparel landscape. We are excited to announce the launch of our pan-India franchise model. As established manufacturers and wholesalers in the women’s apparel category, we are now expanding our horizons with the franchise model.
Our vision is to introduce international styles and fashion to the Indian youth with a strong focus on high fashion. Our aim is to captivate the young Indian audience by offering premium-quality fabrics that align with the latest global fashion trends.
The journey of Kalyani began in 2008 with a clear ambition – to provide affordable high fashion products with a distinct vision and positioning. We started as a small manufacturing unit in Delhi and ventured into wholesale distribution. Initially, our operations revolved around manufacturing Kurtis in various sizes. As we successfully penetrated the market, we expanded our product range to include a variety of women’s and kids’ apparel.
Over time, Kalyani became one of the fastest-growing brands across different product segments. Our core principle has always been to deliver quality products at competitive prices. The brand’s commitment to innovation and diversification led to an ever-expanding range of product categories.
Our garments are designed to embody style, aesthetics, practicality, and affordability with an essence of elegance. We prioritize creating innovative products to fill existing market gaps, emphasizing ‘exclusivity’ in styles, fabrics, and prints. Every design undergoes meticulous scrutiny, with samples rigorously tested before production. Our dedicated workforce has been instrumental in our growth, driven by dedication and discipline.
Our team is both strong and ambitious, fostering a culture of appreciating and acknowledging efforts. Regular participation in annual exhibitions in Mumbai and Delhi has enabled us to connect directly with customers and potential buyers. Our well-established relationships with major brands like Paneri, Amarsons, Options, Trendsetter, and Hastkala have solidified our position as a preferred choice for women’s apparel.
Having made a mark in the wholesale market, we are now venturing into the franchise model. We believe that franchising will allow us to connect directly with customers and expand our brand’s visibility. Our extensive catalog includes Kurtis, Shirts, Shrugs, Plazzos, Kurti sets, and we are set to introduce an exclusive accessory line by May 2019.
Our plan is to make Kalyani Apparels available through leading Multi-Brand Outlets (MBOs), Regional Key Accounts, Large Format Retailers (LFRs), and Exclusive Retail Outlets in premium locations across India. The inaugural company-owned exclusive store is poised to open in April 2019 in Mumbai, Vasai, India. We are also actively exploring opportunities to open stores in various states across India to fulfill our pan-India expansion goals.
With a commitment to market our brand effectively across demographics, we possess the determination, strength, and capabilities to capture the attention of consumers. Our company boasts rich experience and extensive knowledge in product creation, featuring an in-house design team and a vertically integrated setup that spans from fabric production to the final garment manufacturing, all under one roof.