About the brand
Ivy Jewellery Franchise
Franchise Quick Facts
| Brand Name | Ivy Jewellery |
|---|---|
| Industry / Business Category | Jewellery / Diamond & Gold Jewellery |
| Founded Year | 1965 |
| Franchise Started Year | Not specified |
| Total Franchise Outlets | 10 |
| Estimated Investment | INR 1 Cr – 2 Cr |
| Franchise Fee | Not specified |
| Royalty Fee | Not specified |
| Space Requirement | Retail showroom standard for jewellery display |
| Staff Requirement | Sales staff, security, and customer service personnel |
| Expected Payback Period | Not specified |
1. What is Ivy Jewellery?
Ivy Jewellery is a retail jewellery brand operating within the diamond and gold jewellery industry. It provides high-quality, cut and polished diamonds, and crafted jewellery to individual consumers, wholesalers, and retailers. The brand is part of the Gold Star Group, a vertically integrated enterprise that combines diamond sourcing, manufacturing, and retail distribution under a unified system.
2. How the Business Works
Franchise outlets operate as retail showrooms showcasing a curated collection of diamond and gold jewellery. Customers visit for purchase or consultation, assisted by trained sales staff. Revenue is primarily generated through direct sales of jewellery pieces. Daily operations involve customer engagement, inventory management, display merchandising, and after-sales support, ensuring quality and trust in high-value transactions.
3. Products or Services Offered
| Diamond Jewellery | Cut and polished diamonds, engagement rings, necklaces, and earrings |
|---|---|
| Gold Jewellery | Traditional, contemporary, and casting jewellery |
| Customised Designs | Bespoke jewellery crafted to client specifications |
| Wholesale Supply | Jewellery for retailers and corporate clients |
| Research & Development Driven Designs | Access to exclusive designs created by Gold Star’s R&D team |
4. Franchise Structure and Operating Model
Franchise partners manage retail outlets and ensure consistent customer experience aligned with Ivy Jewellery standards. Responsibilities include sales, inventory management, and adherence to display and security protocols. The franchisor provides training, detailed operating manuals, site selection support, and field assistance to facilitate smooth setup and ongoing operations.
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 1 Cr – 2 Cr |
|---|---|
| Setup Cost Components | Retail showroom construction, inventory procurement (diamond and gold jewellery), display and security equipment, staffing costs |
| Franchise Fee / Royalty | Not specified |
Investment covers showroom establishment, stocking high-value jewellery, and operational readiness for a premium retail environment.
6. Space and Setup Requirements
| Space Requirement | Showroom suitable for jewellery display, security, and customer consultation |
|---|---|
| Location Preferences | High-footfall retail zones, commercial streets, and premium malls |
| Equipment Needs | Display cases, security systems, POS software, lighting, and decorative elements |
| Staffing Considerations | Sales executives, trained consultants, security personnel, and customer service staff |
7. Training and Franchise Support
- Franchise training provided at Mumbai headquarters
- Detailed operating manuals covering sales, customer management, and store operations
- Assistance with site selection and outlet setup
- On-field operational guidance to ensure compliance with brand standards
8. Revenue Model and ROI Factors
Revenue is generated primarily through the sale of diamond and gold jewellery, including premium collections and custom pieces. Franchise performance depends on local market demand, brand visibility, and sales efficiency. Profitability is enhanced by access to Gold Star’s diamond supply chain, competitive pricing, and a strong product portfolio recognized nationally and internationally.
9. Brand Background and Expansion
| Established Year | 1965 |
|---|---|
| Franchise Network | 10 outlets |
| Parent Company | Gold Star Group, a DTC sight holder and exporter of diamond jewellery |
| Market Presence | PAN India with a focus on premium retail segments |
| Expansion Strategy | Selective franchise growth to key cities, leveraging strong R&D, supply chain, and corporate brand recognition |
10. What Makes This Franchise Different
Ivy Jewellery combines a vertically integrated supply chain with in-house R&D and global diamond sourcing. Unlike typical jewellery retailers, franchisees gain access to high-quality diamonds at competitive pricing, backed by decades of manufacturing and export experience. This model reduces sourcing risk, ensures product authenticity, and allows franchisees to offer exclusive designs.
11. Key Advantages of the Franchise
- Established brand with over five decades of experience
- Strong access to high-quality diamonds and gold
- Exclusive designs supported by in-house R&D
- Field assistance and operational guidance for franchisees
- Stable supply chain and corporate recognition for trust-building
12. Who Should Consider This Franchise
- Entrepreneurs seeking investment in premium retail and luxury goods
- Experienced jewellery business operators or investors with retail knowledge
- Individuals interested in high-value, branded product sales
- Franchisees targeting urban, high-income consumer segments
Similar Franchise Opportunities
- Tanishq – Diamond and gold jewellery retail
- PC Jeweller – Premium jewellery chain with PAN India presence
- Kalyan Jewellers – Integrated jewellery retail and design services
- Malabar Gold & Diamonds – Jewellery retail network across India and international markets
These brands operate in premium and diamond jewellery retail, offering comparable franchise opportunities for investors seeking high-value consumer markets.
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Frequently asked questions
The estimated investment ranges from INR 1 Cr to 2 Cr, covering showroom setup, inventory procurement, display and security systems, and staffing.
Franchisees run retail outlets, manage sales and inventory, maintain customer relationships, and follow brand-standard display, security, and operational guidelines.
The franchise requires a showroom space suitable for jewellery display, customer consultation, and security, typically located in high-footfall retail or premium commercial areas.
Payback period depends on local sales performance, market demand, and operational efficiency; with premium products, recovery generally aligns with strong urban retail segments.
Interested entrepreneurs can contact Ivy Jewellery for training, site selection guidance, and onboarding support to set up the retail outlet. ## Similar Franchise Opportunities
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