What
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Where
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At a glance
30 Lakhs - 50 Lakhs
Investment Range
11 - 25
Franchise Count
501 - 1,000 sq.ft
Area Required
On Inquiry
Payback Period
25
Years in Franchising

Itc Limited Franchise

Embark on a Fashion Journey with ITC’s Lifestyle Retailing Business Division: Discover Wills Lifestyle, Your Ultimate Fashion Destination

ITC’s Lifestyle Retailing Business Division has solidified its footprint across the nation, becoming a prominent force in the world of fashion retailing. Through our exclusive chain of specialty stores, Wills Lifestyle, we offer a captivating array of fashion choices that cater to diverse tastes and preferences.

Explore a World of Style:

At Wills Lifestyle, we present an irresistible selection of fashion options:

  • Wills Classic: Elevate your workwear with our timeless classics.
  • Wills Sport: Embrace comfort and style with our relaxed, everyday wear.
  • Wills Clublife: Make a statement with our evening wear and fashion accessories.
  • Essenza Di Wills: Indulge in the exclusive world of fine fragrances and luxurious bath & body care products for both men and women.
  • Fiama Di Wills: Elevate your personal care routine with our premium range of shampoos and shower gels.

Signature Style by Wills:

We take pride in introducing Wills Signature, a range of designer wear created by some of India’s leading fashion designers. This exclusive collection adds a touch of glamour and sophistication to your wardrobe.

Empowering Youth with John Players:

ITC has also established John Players as a brand dedicated to offering a complete fashion wardrobe for the youth of today. With a distinctive presence in the premium segment, John Players caters to the dynamic and trend-conscious generation.

Miss Players:

Our success story continues with the introduction of Miss Players, a range of trendy fashion wear designed for young women. This addition has proven to be a resounding success, expanding our youthful offerings.

A Commitment to Fashion Excellence:

With our portfolio of esteemed brands, ITC is dedicated to establishing a dominant presence in the apparel market. We invite passionate individuals to join us as franchisees for our ‘Wills Lifestyle’ brand stores and be part of our mission to redefine fashion in India.

Retail Men's Clothing B2C Owner-Operated Individual/Family
Investment and financials
Cost overview
Investment range 30 Lakhs - 50 Lakhs
Franchise / Brand fee On Inquiry
Royalty / Commission On Inquiry
Investment tier High
Area required 501 - 1,000 sq.ft
Staff required 2 - 5
Setup complexity Moderate
Business term 9 Years
Renewal available Yes
Returns outlook
Expected monthly revenue
₹4L – 11.5L
Revenue model Moderate
Business model B2C
Break-even
Capital payback On Inquiry
Capital sensitivity Low
Investor fit profile
Operations
Operation mode Owner-Operated
Location type Mall/High Street
Property required Mall/High Street
Home-based possible No
Can run part-time No
Primary customer Individual/Family
Market characteristics
Seasonality Low
Recession resistance High
Digital integration High
Years in franchising 25 Years
Avg units / year 0.6
Ideal for
Experienced entrepreneur Senior professional Family business
Expansion territories

Accepting franchise applications in 9 states & UTs

Franchise support
Provided by brand
Not provided by brand
Data not available
Tax System Inclusion
Franchise Manuals
Head Office Support
Field Assistance
Agreement Template
Marketing Co-op Fund
Training and agreement details
Training location
Information Not Available
Business term
9 Years
Renewal available
Yes
Brand strength
25 Years
Years Franchising
0.6
Avg Units / Year
2000
Founded
B
Brand Tier
B
Tier B — Growing brand with expanding presence
A+Established AMature BGrowing CStartup
Growing
Forefind rank history
Current rank
#45
Retail category
2025
Moved down 8 places since 2020
Based on Forefind scoring model
Licences and compliance
Required licences and registrations for operating this franchise in India. Requirements may vary by state and city tier.
Trade License
GST
Setup complexity:
Moderate

Disclaimer: All scores, rankings, and estimates on ForeFind are independently produced editorial assessments using publicly available data and validated brand-submitted information. They are not verified facts, financial advice, or investment recommendations. Full Disclaimer.

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