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About the Business

Embark on a Fashion Journey with ITC’s Lifestyle Retailing Business Division: Discover Wills Lifestyle, Your Ultimate Fashion Destination

ITC’s Lifestyle Retailing Business Division has solidified its footprint across the nation, becoming a prominent force in the world of fashion retailing. Through our exclusive chain of specialty stores, Wills Lifestyle, we offer a captivating array of fashion choices that cater to diverse tastes and preferences.

Explore a World of Style:

At Wills Lifestyle, we present an irresistible selection of fashion options:

– Wills Classic: Elevate your workwear with our timeless classics.
– Wills Sport: Embrace comfort and style with our relaxed, everyday wear.
– Wills Clublife: Make a statement with our evening wear and fashion accessories.
– Essenza Di Wills: Indulge in the exclusive world of fine fragrances and luxurious bath & body care products for both men and women.
– Fiama Di Wills: Elevate your personal care routine with our premium range of shampoos and shower gels.

Signature Style by Wills:

We take pride in introducing Wills Signature, a range of designer wear created by some of India’s leading fashion designers. This exclusive collection adds a touch of glamour and sophistication to your wardrobe.

Empowering Youth with John Players:

ITC has also established John Players as a brand dedicated to offering a complete fashion wardrobe for the youth of today. With a distinctive presence in the premium segment, John Players caters to the dynamic and trend-conscious generation.

Miss Players:

Our success story continues with the introduction of Miss Players, a range of trendy fashion wear designed for young women. This addition has proven to be a resounding success, expanding our youthful offerings.

A Commitment to Fashion Excellence:

With our portfolio of esteemed brands, ITC is dedicated to establishing a dominant presence in the apparel market. We invite passionate individuals to join us as franchisees for our ‘Wills Lifestyle’ brand stores and be part of our mission to redefine fashion in India.

Additional Details

  • Investment RequiredINR 30 Lac - 50 Lac
  • Started Year2000
  • Area Required (sq.ft)1000
  • Franchise Count10 to 20
  • Tax System InclusionN/A
  • Comprehensive Franchise ManualsDetailed franchise manuals are available
  • Strategic Head Office SupportYes, offers head office guidance
  • Business training locationN/A
  • Field Assistance OptionsField assistance is available
  • Agreement TemplateStandard business agreement is available
  • Business Term Duration9 Years
  • Franchise Renewal AvailabilityTerm is renewable
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