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About the Business

Unlocking the Future of Dining: The Indian Swag’s Journey

In late 2018, The Indian Swag was conceived as an audacious vision, and by February 2019, the first chapter of our culinary adventure came to life in Ahmedabad. It was here that we set the stage for an unprecedented revolution in the food and beverage (F&B) and hospitality industry by introducing the world’s very first Gujarati talking Robo-Waiters, affectionately known as LEXA robots.

Our brand, The Indian Swag, was founded with a set of visionary objectives:

1. Pioneering Technological Innovation: We set out to be the torchbearers of technology in the F&B and hospitality sectors in India.

2. Championing Indian Cuisine: Our mission is to promote the rich tapestry of Indian culinary traditions while catalyzing a transformation in the F&B and hospitality landscape, both in India and on the global stage.

3. Bridging the Gap with Technology: We aimed to create F&B destinations where the local populace could immerse themselves in cutting-edge technologies such as robots and automated food ordering systems. Our goal was to prepare local consumers for the inevitable wave of futuristic technologies that are poised to reshape our world.

4. Ensuring Profitability for All: At the core of our enterprise is the commitment to create a profitable business ecosystem for everyone within The Sawhney Enterprise (TSE) team.

Our Mission:

To spearhead the adoption of cutting-edge technology in the food service industry and make it accessible to the masses, all while offering a delightful experience of Indian cuisine, both in India and across the globe, at an affordable price.

Our Vision:

To evolve into a global Indian food brand that not only celebrates the diversity of Indian culinary heritage but also seamlessly integrates technology into the dining experience for local communities. Simultaneously, we aim to establish a sustainable and profitable business model that enriches the lives of our employees and affiliate partners.

Looking Ahead:

The Indian Swag is embarking on an ambitious journey to expand its footprint, both nationally and internationally, through the franchising model. We invite passionate entrepreneurs to join us in this culinary and technological odyssey, where the future of dining is waiting to be unlocked.

Additional Details

  • Investment RequiredINR 50 Lac - 10 Cr
  • Started Year2018
  • Area Required (sq.ft)2000 - 4000
  • Franchise CountN/A
  • Tax System InclusionYes
  • Comprehensive Franchise ManualsDetailed franchise manuals are available
  • Strategic Head Office SupportYes, offers head office guidance
  • Business training locationAhmedabad
  • Field Assistance OptionsField assistance is available
  • Agreement TemplateStandard business agreement is available
  • Business Term DurationLife time
  • Franchise Renewal AvailabilityTerm is renewable