Imaginovate Enterprises Franchise
Franchise Quick Facts
| Brand Name | Imaginovate Enterprises |
|---|---|
| Industry / Business Category | Digital Marketing & Online Media |
| Founded Year | 2012 |
| Franchise Started Year | 2014 |
| Total Franchise Outlets | 1 to 10 |
| Estimated Investment | INR 5 Lakh – 10 Lakh |
| Franchise Fee | INR 4,50,000 |
| Royalty Fee | Not specified |
| Space Requirement | Not specified |
| Staff Requirement | Marketing staff, business development, administrative support |
| Expected Payback Period | Not specified; ROI depends on deal volume and market response |
1. What is Imaginovate Enterprises?
Imaginovate Enterprises operates the daily deals platform Parippuvada, a digital marketplace offering discount deals across restaurants, spas, automotive services, hotels, resorts, and local businesses in Kerala. The franchise enables entrepreneurs to manage digital marketing operations for businesses while providing consumers with curated deals. It belongs to the broader digital marketing and online commerce category.
2. How the Business Works
Franchise partners manage the onboarding of local businesses and deal offerings. Customers access deals through the website or daily email campaigns. Revenue is generated on a commission basis: businesses pay only when a sale is completed through the platform. Daily deal emails, social media promotion, and viral sharing drive customer engagement and sales conversions.
3. Products or Services Offered
| Daily Deal Platform | Online deals for restaurants, spas, salons, automotive, hotels, and resorts |
|---|---|
| Marketing Services | Promotion of partner businesses through email, social media, and website exposure |
| Commission-Based Sales | Revenue collected per sale made via the platform |
| Viral Sharing Campaigns | Social media and email-driven engagement to maximize deal uptake |
4. Franchise Structure and Operating Model
Franchisees act as local business development and marketing partners. Responsibilities include identifying businesses, managing deal creation, monitoring transactions, and ensuring timely delivery of promotions. The franchisor provides platform access, marketing tools, and operational guidance. Franchisees maintain ongoing communication with the franchisor for support and campaign updates.
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 5 Lakh – 10 Lakh |
|---|---|
| Franchise Fee | INR 4,50,000 |
| Setup Costs | Local office setup, staff recruitment, marketing tools, and digital infrastructure |
| Royalty / Ongoing Fees | Not specified; revenue model is primarily commission-driven from partner businesses |
| Operational Costs | Staff salaries, local advertising, and administrative overheads |
6. Space and Setup Requirements
| Space Requirement | Flexible; a small office for operations is sufficient |
|---|---|
| Location Preferences | Urban or semi-urban areas with access to multiple local businesses |
| Equipment / Infrastructure Needs | Computers, internet access, CRM and deal management software |
| Staffing Considerations | Marketing and business development personnel, administrative support |
7. Training and Franchise Support
- Platform and software onboarding
- Guidance on identifying partner businesses and managing daily deals
- Marketing support for email campaigns, social media, and advertising
- Ongoing operational assistance and troubleshooting
8. Revenue Model and ROI Factors
Revenue is commission-based: franchisees earn from partner businesses whenever a deal is redeemed. ROI depends on the number and size of deals managed, partner engagement, and effective local marketing. High-volume deals and viral sharing campaigns can amplify earnings relative to the initial investment.
9. Brand Background and Expansion
| Established Year | 2012 |
|---|---|
| Franchise Commenced | 2014 |
| Number of Franchise Outlets | 1–10 |
| Geographic Markets | Kerala, with potential for expansion to other regions |
| Expansion Strategy | Partnering with local entrepreneurs to scale the daily deal platform |
10. What Makes This Franchise Different
The franchise combines digital marketing services with commission-based daily deals. Unlike traditional media agencies, revenue is performance-driven, tying earnings directly to transaction success. The viral-sharing model amplifies customer engagement without upfront costs for partner businesses, providing a scalable digital marketing operation with minimal financial risk for clients.
11. Key Advantages of the Franchise
- Commission-based revenue model reduces client acquisition risk
- Digital marketing platform with established website and social media presence
- Daily deal model ensures recurring customer engagement
- Marketing support and ongoing operational guidance from franchisor
- Scalable operations with potential for regional expansion
12. Who Should Consider This Franchise
- Entrepreneurs with interest in digital marketing and online platforms
- Individuals with experience in sales, client management, or local business development
- Investors seeking low-inventory, service-oriented franchises
- Business owners aiming for commission-based revenue with a performance-driven model
Similar Franchise Opportunities
- Nearbuy – Daily deals and coupons
- Groupon India – Performance-based digital marketing
- Little App – Localized daily deals and promotions
- Nearfare – Online deal aggregation and marketing
- Magicpin – Retail deals with user engagement model
What is the investment required for Imaginovate Enterprises franchise?
The total investment ranges from INR 5 Lakh to 10 Lakh, covering franchise fee, operational setup, and marketing tools.
How does the franchise business operate?
Franchisees manage local business deals, monitor transactions, and execute marketing campaigns. Revenue is earned on a commission basis when partner deals are redeemed.
What space is required for the franchise?
A small office space sufficient for staff operations and client management is adequate.
How long does it take to recover the investment?
Recovery depends on deal volume, partner engagement, and marketing efficiency; ROI varies across locations.
How can investors apply for the franchise?
Prospective franchisees can contact Imaginovate Enterprises to obtain details on partnership terms, operational support, and onboarding process. ## Similar Franchise Opportunities
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