About the Business
About Us:
Discover the Excellence of HATIL – Your Premier Global Furniture Brand
HATIL is a dynamic global furniture brand that has captured the hearts of customers and connoisseurs worldwide. Our brand is renowned for its impeccable range of wooden furniture products, crafted from the finest sourced materials and perfected through the expertise of seasoned artisans.
Our journey commenced in the late 1960s as a humble timber company, but it was the vision of the owning family that led to the inception of HATIL, a globally acclaimed furniture brand. The blend of cutting-edge technology, total quality management, lean manufacturing, unique design sensibilities, and a smart retail presence has allowed us to carve a distinctive niche for our brand.
HATIL embarked on its global expedition, making exports to countries such as the US, Canada, Russia, and the Middle East. Our brand showrooms extended their reach to countries like Nepal, Bhutan, and throughout India. In India, the inaugural HATIL Furniture showroom was inaugurated in Zirakpur, Punjab, in 2017. Subsequently, Kolkata witnessed the launch of its first showroom in Chinar Park. From that point onward, there has been no looking back. HATIL Furniture showrooms now grace the prominent landscapes of almost every major state in India.
The Furniture Market:
The furniture industry in India has evolved significantly, but there are specific reasons why it still remains distinct from global counterparts:
1. Design Sensibilities: Furniture in India, until recent years, was not widely viewed as a lifestyle product. Design innovations were relatively classic, lacking the sleek, modern, and straight-line aesthetics prevalent in other parts of the world.
2. Business Focus: Furniture manufacturing necessitates a dedicated and singular focus, unlike other industries where diversification is common. India has seen limited emergence of major furniture manufacturers, as most approached the sector through unrelated diversification.
3. Market Gap: The middle and upper-middle class in India form a significant mid-market segment for modern furniture, offering Italian lacquer finishes at affordable prices. It is in this segment that HATIL excels.
HATIL: Strengths and Competitive Advantages:
1. Largest Woodworking Factory: We take pride in having the largest woodworking factory in South Asia, with an extensive production area of over 800,000 sq. ft., and we continue to expand.
2. Investment in Innovation: HATIL is committed to growth and innovation, with a fresh investment exceeding INR 200 crore. We are acquiring state-of-the-art German and Italian multiple operation machines.
3. Extensive Retail Presence: We boast over 550,000 sq. ft. of retail space across 86 showrooms worldwide, ensuring that our customers always have access to our best products.
4. Focused Expertise: Furniture manufacturing and retail operation management are our sole areas of concentration, guaranteeing the finest quality products for your customers.
5. Modern and Sleek Design: Our slim and modern furniture, finished with Italian lacquer, has garnered tremendous success in various markets, and Indian customers are now experiencing this variety at unparalleled prices.
Please find our company presentation attached herewith. Should you require any additional information, please do not hesitate to reach out. We look forward to scheduling a meeting to discuss this in person, during which we can also introduce you to our cutting-edge Virtual Reality Technology – HATIL Wiz, an innovation that stands unrivaled on a global scale.
Best Regards,
The HATIL Team
