About the brand
Gujarat Co-Operative Milk Marketing Federation Limited Franchise
Amul has firmly established its unparalleled dominance in the food industry by swiftly establishing 5000 Amul Preferred Outlets, dedicated exclusively to offering a diverse range of Amul products. This remarkable achievement is a testament to our robust brand reputation and the overwhelming support of our loyal customers. Building on this success, we are now embarking on an even more ambitious endeavor – the creation of 10,000 Amul Parlours by 2012.
Amul Parlours have already made a significant impact in over 1400 towns, strategically located in high streets, residential areas, transportation hubs such as Railway Stations and Bus Stations, esteemed Educational Institutions, and various Centers of Excellence. They are a thriving testament to the immense demand for Amul products across the nation.
For aspiring entrepreneurs, Amul Preferred Outlets (APOs) represent a remarkable business opportunity. Here are a few examples of successful Amul Parlours operating in different parts of the country:
- Indian Institute of Management, Ahmedabad
- New Delhi Railway Station PF6/7 & PF10/11
- National Institute of Design
- Infosys Technologies in Bangalore, Mysore & Pune
- Wipro, Bangalore
- Indian Institute of Management, Kolkata
- Ahmedabad Airport
- Koyambedu Bus Station, Tamil Nadu
- Savitha Dental College, Chennai
- IIT, Guwahati
Join the Amul family and embark on an exciting journey of entrepreneurship and success.
Best Regards,
The Amul Team
Investment and financials
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Licences and compliance
Frequently asked questions
Most franchise options at this low investment level lack established cold-chain supply infrastructure; this brand's existing dairy distribution network gives it a meaningful operational advantage over newer or smaller competitors.
The format works well in these cities, particularly where organised dairy retail has not yet fully displaced informal vendors and real estate costs remain favourable for compact outlet formats.
Given a historical pace of several hundred new outlets annually, continued expansion into underserved towns and institutional locations is the likely trajectory.
The format relies primarily on walk-in, habitual purchasing rather than delivery-driven volume, which limits its exposure to aggregator commission pressure compared to prepared-food categories.
Franchisees benefit from the brand's existing nationwide recognition, which reduces the need for heavy local marketing investment, though building specific community visibility for an individual outlet remains the franchisee's own responsibility.
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