Gohoardings Franchise
Franchise Quick Facts
| Brand Name | Gohoardings |
|---|---|
| Industry / Business Category | Advertising & Marketing / Ad-Tech (Outdoor Advertising) |
| Founded Year | 2016 |
| Franchise Started Year | 2018 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 10 Lakh – 20 Lakh |
| Franchise Fee | INR 1,00,000 |
| Royalty Fee | 5% |
| Space Requirement | Approx. 600 Sq.ft |
| Staff Requirement | Small team for sales, client servicing, and campaign coordination |
| Expected Payback Period | 6–11 Months |
1. What is Gohoardings?
Gohoardings is an advertising technology platform focused on outdoor advertising campaigns, enabling businesses to plan, book, and execute hoarding and billboard promotions. It operates within the ad-tech and outdoor media franchise segment, serving brands, agencies, and businesses seeking offline visibility through structured campaign management.
2. How the Business Works
The business functions as a platform-led outdoor advertising service. Clients approach the franchise or platform to plan marketing campaigns using hoardings, billboards, and outdoor media assets.
Franchise partners act as local operators who acquire clients, coordinate campaign requirements, and manage execution. The workflow includes campaign planning, location selection, booking advertising spaces, and monitoring campaign performance. Revenue is generated through campaign commissions, service fees, and media buying margins.
3. Products or Services Offered
| Outdoor Advertising Campaigns | Billboard and hoarding placements across cities |
|---|---|
| Media Planning Services | Location selection and campaign strategy |
| Campaign Execution | End-to-end coordination of outdoor advertising |
| Brand Visibility Solutions | Offline marketing for businesses and brands |
| Ad-Tech Platform Access | Digital system for booking and managing campaigns |
4. How the Franchise Model Works
| Role of Franchise Partner | Acquire clients, manage local advertising campaigns, and coordinate with the central platform |
|---|---|
| Responsibilities of Franchise Owner | Sales generation, campaign execution, client servicing, and local market development |
| Franchisor Role | Provides technology platform, vendor network, and campaign infrastructure |
| Operational Structure | Franchise operates as a regional advertising service provider supported by centralized technology |
This model combines local sales capabilities with a centralized ad-tech system.
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 10 Lakh – 20 Lakh |
|---|---|
| Franchise Fee | INR 1,00,000 for brand licensing and onboarding |
| Setup Costs | Office setup, staffing, and initial operational expenses |
| Royalty Fee | 5% of revenue for ongoing platform access and support |
Investment is primarily allocated toward business development, team building, and operational setup rather than inventory.
6. Space and Infrastructure Requirements
| Space Requirement | Around 600 Sq.ft |
|---|---|
| Preferred Setup | Office space for client meetings and operations |
| Equipment Needs | Computers, internet connectivity, CRM tools, and communication systems |
| Staffing | Sales executives, campaign coordinators, and client support personnel |
The business does not require physical inventory but depends on operational efficiency and client management.
7. Training and Franchise Support
| Platform Training | Use of ad-tech systems for campaign planning and booking |
|---|---|
| Sales Training | Client acquisition and advertising solution pitching |
| Operational Guidance | Campaign execution and vendor coordination |
| Marketing Support | Brand positioning and promotional resources |
| Ongoing Assistance | Continuous updates on advertising inventory and campaign tools |
8. Revenue Model and ROI Factors
| Primary Revenue Streams | Commission on advertising campaigns and media buying margins |
|---|---|
| Pricing Model | Based on campaign size, location, and duration |
| Demand Drivers | Business marketing needs, brand promotions, and regional advertising |
| Repeat Business Potential | High, as businesses run recurring campaigns |
| Cost Considerations | Staff salaries, office expenses, and marketing costs |
| Expected Payback Period | 6–11 months depending on sales performance |
9. Brand History and Expansion
| Established Year | 2016 |
|---|---|
| Franchise Launch | 2018 |
| Current Network | Early-stage franchise expansion with 1–10 outlets |
| Operational Presence | Active across India through platform-based model |
| Expansion Strategy | Scaling through franchise partnerships and potential global expansion |
10. Key Advantages of the Franchise
- Growing demand for outdoor advertising solutions
- Platform-driven business with centralized technology support
- Recurring revenue potential from repeat advertising clients
- Scalable model across multiple cities and regions
- Moderate investment compared to traditional media businesses
11. Who Should Consider This Franchise
- Entrepreneurs interested in advertising and marketing services
- Individuals with sales and client management experience
- Investors looking for service-based, B2B business models
- Professionals seeking entry into the media and advertising industry
- Business owners wanting to leverage technology-driven marketing solutions
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What is the investment required for Gohoardings franchise?
The investment typically ranges between INR 10 lakh and 20 lakh. This includes franchise fee, office setup, staffing, and operational expenses required to run the advertising business.
How does the Gohoardings franchise business work?
The franchise operates by acquiring clients who want outdoor advertising campaigns. Franchisees manage campaign planning and execution using the company’s platform and earn revenue through commissions and service margins.
What space is required for the franchise?
An office space of approximately 600 square feet is required. This space is used for client meetings, campaign coordination, and operational activities.
How long does it take to recover the investment?
The expected payback period is between 6 to 11 months. This depends on the franchisee’s ability to secure advertising clients and manage recurring campaigns.
How can investors apply for the franchise?
Investors can apply by contacting the brand directly, completing onboarding formalities, and setting up their local operations with support from the franchisor’s platform and training systems. ## Similar Franchise Opportunities
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