About the Business
BWITCH is a prestigious brand proudly owned and meticulously curated by Genesis Colors Pvt Ltd, India’s leading fashion conglomerate. Since its inception in 2008, BWITCH has redefined the concept of premium lingerie.
Our brand philosophy is rooted in the profound belief that lingerie transcends mere clothing; it is a seamless extension of a woman’s identity. With BWITCH, we empower every woman to express her unique personality and lifestyle through our expansive range of lingerie offerings.
Discover a style that resonates with your every mood, thought, and occasion. Our collection not only complements your attire but also celebrates and accentuates your natural form.
Experience the epitome of style, comfort, and confidence with BWITCH.
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