What
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  • imageAdvertising & Marketing
  • imageAutomotive
  • imageBusiness Dealerships
  • imageBusiness Services
  • imageEducation
  • imageFood & Beverage
  • imageHealth & Beauty
  • imageHome Based
  • imageHome Services
  • imageOthers
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  • imageTravel & Leisure
Where
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At a glance
2 Lakhs - 5 Lakhs
Investment Range
6 - 10
Franchise Count
101 - 500 sq.ft
Area Required
On Inquiry
Payback Period
13
Years in Franchising

About the brand

Friendly Toyz Franchise

Welcome to FriendlyToyz.com – Pioneers in ‘Toys as a Service’

At FriendlyToyz.com, we embarked on a unique journey to revolutionize the way children engage with toys. Our vision was simple yet innovative: to offer children the perfect toys at the right age to nurture their skill development. We aimed to make this experience not only hassle-free for parents but also budget-friendly, all while ensuring that children remained happily occupied and engaged.

From Local Initiative to Delhi/NCR’s Preferred Choice

Our journey began as a local service in Faridabad, and quickly gained popularity across Delhi/NCR. Our commitment to excellence led us to offer an array of unparalleled features, including free home delivery, seamless toy exchanges, flexible service postponements, detailed instruction sheets with each toy, personalized toy jackets, and cost-effective subscription plans. We wholeheartedly strive to make this experience truly memorable for both children and parents alike.

Expanding Our Horizon

Today, our comprehensive ‘Toys as a Service’ portfolio includes additional offerings such as the Weekly Book Service Library, Big Toys on Rent, and a Play Zone for Parties. Our relentless pursuit of growth and excellence drove us to acquire our largest competitor in Gurgaon, Toypedia, solidifying our position as the largest toy library in Delhi/NCR, both in terms of subscribers and toy collection.

In less than a year, we welcomed another Gurgaon-based toy library, Khilona, into our family. Our dedication to quality and customer satisfaction has garnered us numerous accolades, including being ranked as the #1 Kids Library/Activity Center in India by Parents & Kids Choice Awards (RivoKids).

We were also honored as the Best Toy Library by Kids Stop Press in 2016 and 2017. Our recent recognition as Startup of the Year by Startup 360 further reinforces our unwavering commitment to excellence.

Creating Entrepreneurial Opportunities

At FriendlyToyz.com, we aspire to provide an enriching platform for individuals seeking low-investment, quick-start, and entrepreneurial opportunities in the children’s industry. Our mission is to continue to innovate, grow, and serve our valued customers, ensuring that children always have access to the best toys and resources for their development and enjoyment.

Education Arts Sports & Activity Centers B2C Owner-Operated Family

Investment and financials

Cost overview
Investment range2 Lakhs - 5 Lakhs
Franchise / Brand feeAvailable on inquiry
Royalty / CommissionAvailable on inquiry
Investment tierLow-Mid
Area required101 - 500 sq.ft
Staff required2 - 8
Setup complexityModerate
Business term3 Years
Renewal availableYes
Returns outlook
Expected monthly revenue
25,000 to 75,000 per month
Revenue levelHigh
Business modelB2C
Capital paybackAvailable on inquiry
Capital sensitivityHigh

Investor fit profile

Operations
Operation modeOwner-Operated
Location typeResidential
Home-based possibleNo
Can run part-timeYes
Primary customerFamily
Market characteristics
SeasonalityMedium
Recession resistanceMedium
Digital integrationMedium
Years in franchising13 years
Avg units / year0.8
Expansion velocitySlow
Ideal for
First-time business owner Young professional Family-backed investor Artist Sports professional

Franchise support

Tax system inclusion
Franchise manuals
Head office support
IT systems included
Agreement template
Training and agreement details
Training location
Online
Business term
3 Years
Renewal available
Yes

Brand strength

13
Years Franchising
0.8
Avg Units / Year
2012
Founded
B
Brand Tier
B
Tier B — Growing brand
A+Established AMature BGrowing CStartup
Growing Slow

Forefind rank history

#100#115#130#1452020202120222023202420252020: #1402021: #1562022: #1282023: #1372024: #1472025: #102
Current rank
#102
#102 of 200 in Arts
2025
Moved up 38 places since 2020
Based on Forefind scoring model

Licences and compliance

Required licences and registrations for operating this franchise in India. Requirements may vary by state and city tier.
None mandatory
Setup complexity: Moderate

Disclaimer: All scores, rankings, and estimates on ForeFind are independently produced editorial assessments using publicly available data and validated brand-submitted information. They are not verified facts, financial advice, or investment recommendations. Full Disclaimer.

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