About the brand
Ezeesteps Franchise
Franchise Quick Facts
| Brand Name | Ezeesteps |
|---|---|
| Industry / Business Category | Department & Convenience Stores |
| Founded Year | 2016 |
| Franchise Started Year | 2016 |
| Total Franchise Outlets | 20–50 |
| Estimated Investment | INR 20 Lakh – 30 Lakh |
| Franchise Fee | INR 50,000 |
| Royalty Fee | 2% |
| Space Requirement | 500–1200 Sq.ft |
| Expected Payback Period | 1–3 Years |
1. What is Ezeesteps?
Ezeesteps is a retail and e-commerce platform operating in the department and convenience store sector. It provides groceries, household essentials, personal care items, and fresh produce directly to consumers. The brand targets busy households, professionals, and students seeking convenient, affordable, and timely access to essential products.
2. How the Business Works
Customers place orders via Ezeesteps’ online platform or visit local franchise outlets. Orders are processed through the company’s supply chain, stored in climate-controlled warehouses, and delivered via in-house logistics or partner courier services. Franchise outlets manage local inventory, order fulfillment, and customer service. Revenue is generated through product sales, with recurring demand driven by household essentials and groceries.
3. Products or Services Offered
| Groceries | Staples including rice, pulses, flour, cooking oils, and spices |
|---|---|
| Fruits & Vegetables | Fresh, organic, and locally sourced produce |
| Household Essentials | Cleaning supplies, kitchenware, and home-care products |
| Personal Care | Skincare, haircare, hygiene, and bath products |
| Health & Wellness | Vitamins, supplements, and organic products |
4. Franchise Structure and Operating Model
Franchise partners operate local retail outlets and may facilitate order fulfillment for online purchases in their region. Franchisees are responsible for managing stock, customer service, and local delivery coordination. The franchisor supplies inventory, provides marketing support, and ensures standardized operational practices to maintain quality and brand consistency.
5. Franchise Cost and Investment
| Estimated Investment Range | INR 20 Lakh – 30 Lakh |
|---|---|
| Franchise Fee | INR 50,000 |
| Setup Cost Components | Lease, shelving and display units, initial stock, POS systems, and marketing materials |
| Royalty | 2% of revenue |
6. Space and Setup Requirements
| Space Requirement | 500–1200 Sq.ft |
|---|---|
| Preferred Locations | Urban residential areas, high-footfall neighborhoods, or near office complexes |
| Equipment Needs | Storage units, display shelving, checkout counters, POS systems |
| Staffing Requirements | Sales staff, inventory handlers, and delivery personnel as needed |
7. Training and Franchise Support
- Operational training on inventory management, customer handling, and point-of-sale systems
- Marketing support including local campaigns, promotions, and online visibility
- Guidance for outlet layout, procurement, and product assortment
- Ongoing assistance with logistics, order fulfillment, and quality control
8. Revenue Model and ROI Factors
Revenue is generated through direct sales of groceries and household essentials. Recurring demand from essential products ensures a steady income stream. Profitability is influenced by outlet location, order volume, and efficient supply chain management. Expected payback period ranges from 1–3 years depending on market penetration and local sales performance.
9. Brand Background and Expansion
| Established Year | 2016 |
|---|---|
| Franchising Commenced | 2016 |
| Current Network | 20–50 outlets |
| Geographic Markets | Urban and semi-urban areas |
| Expansion Strategy | Growth via franchise partnerships to expand delivery coverage and retail presence |
10. What Makes This Franchise Different
Ezeesteps differentiates itself through a hybrid e-commerce and retail model, combining mini supermarket operations with home delivery. Its bulk procurement and logistics integration reduce operational costs while providing competitive pricing. Unlike traditional grocery stores, franchisees benefit from a digital order management system alongside physical retail, enhancing scalability and customer reach.
11. Key Advantages of the Franchise
- Strong demand for essential goods and groceries
- Scalable model with combined retail and e-commerce operations
- Repeat customer potential from daily household needs
- Structured support in operations, logistics, and marketing
- Expansion potential into urban and semi-urban markets
12. Who Should Consider This Franchise
- Entrepreneurs seeking a retail business with recurring demand
- Investors looking for low-risk, high-frequency consumer goods operations
- Individuals aiming to operate hybrid physical and digital storefronts
- Business owners interested in essential goods and convenience retail sectors
Similar Franchise Opportunities
- BigBasket – Online grocery and essentials retail network
- D-Mart Ready – Mini supermarket retail franchise
- Reliance Fresh – Urban grocery and convenience store franchise
- Spencer’s – Retail and grocery chain with franchise options
- Nature’s Basket – Premium grocery and essentials retail franchise
Investment and financials
Investor fit profile
Franchise support
Brand strength
Forefind rank history
Licences and compliance
Frequently asked questions
The total investment ranges from INR 20 Lakh to 30 Lakh, covering space setup, initial inventory, shelving, and operational essentials.
Franchisees manage a local retail outlet, handle stock and customer orders, and support home deliveries, while adhering to franchisor guidelines for product and service quality.
Outlets require 500–1200 Sq.ft to accommodate storage, display, and operational areas.
Expected payback is 1–3 years, depending on local demand, order volume, and operational efficiency.
Interested entrepreneurs can contact the franchisor to initiate the franchise process, complete training, and set up the outlet with provided operational and marketing support. ## Similar Franchise Opportunities
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