Ehalaal Franchise
1. Brand Overview
Ehalaal is a food-focused brand operating in the online food ordering sector, specializing exclusively in non-vegetarian products. The brand provides fresh, hygienically handled meat directly to consumers, targeting households and working professionals who seek convenience and quality. Its customer base includes individuals preferring home delivery of non-vegetarian products without visiting traditional meat markets.
2. Business Model
Ehalaal operates as an online meat ordering platform where customers place orders through mobile or web applications. Orders are processed by the central team, who handle preparation, packaging, and delivery. Revenue is generated from the sale of meat products, with franchise outlets contributing through local operations that fulfill orders and manage customer service. Outlets maintain hygiene standards, process orders efficiently, and ensure timely delivery to end customers.
3. Products or Services Offered
Ehalaal focuses on fresh, non-vegetarian food products. Key offerings include:
| Fresh Meat | Chicken, mutton, and other non-vegetarian selections |
|---|---|
| Hygienically Processed Products | Quality-controlled, packed, and labeled meat |
| Home Delivery Services | Direct-to-door delivery, reducing customer dependence on traditional meat markets |
| Online Ordering System | Mobile app and web platform for easy customer access |
4. How the Franchise Model Works
Franchise partners operate local fulfillment centers under the Ehalaal brand. Responsibilities include:
- Managing local inventory and product handling
- Processing online orders and ensuring timely deliveries
- Maintaining hygiene, quality, and service standards
- Collaborating with the central team for supply chain support
Franchisees earn a percentage of net sales while the franchisor provides operational guidance, technology support, and marketing resources.
5. Franchise Investment Overview
| Estimated Investment | INR 50,000 – 2,00,000 |
|---|---|
| Franchise/Brand Fee | INR 50,000 |
| Royalty Fee | 8% of net sales |
| Investment Components | Outlet setup, refrigeration and storage equipment, staff, packaging materials, and marketing |
| Expected Payback Period | 4–8 Months |
The investment is positioned as low-cost with a high return potential due to minimal competition in the market.
6. Infrastructure and Setup Requirements
| Space Requirement | 400 – 1000 Sq.ft |
|---|---|
| Preferred Location | Urban or semi-urban areas with high customer density |
| Equipment Needs | Cold storage, processing tables, hygiene and safety tools, order management systems |
| Staffing Requirements | Personnel for product handling, order processing, and delivery coordination |
7. Training and Franchise Support
Ehalaal provides franchise partners with support including:
- Operational training for product handling and hygiene compliance
- Guidance on outlet setup and workflow management
- Marketing assistance for local and digital promotion
- Supply chain support and inventory management
- Ongoing operational guidance to ensure consistent service quality
These systems are designed to help franchisees operate efficiently and meet brand standards.
8. Revenue Model and ROI Considerations
Revenue is generated primarily from online meat sales through the franchise outlet. Key ROI considerations include:
| Pricing Structure | Competitive pricing for fresh, quality meat |
|---|---|
| Customer Demand | Households and professionals preferring home delivery |
| Repeat Purchase Potential | High due to convenience and hygiene standards |
| Operational Costs | Staff, utilities, and inventory management |
| Break-Even Period | 4–8 months depending on location and demand |
| Franchise Earnings | Franchisees retain approximately 92% of net sales |
9. Brand Background and Expansion
| Established Year | 2016 |
|---|---|
| Franchise Network | Currently at launch stage with no operational outlets |
| Markets Served | Urban areas in India with potential for national expansion |
| Expansion Plans | Growth through franchise partnerships to establish local delivery centers |
10. Key Advantages of the Franchise Opportunity
- Access to a low-investment, high-return model
- Focus on fresh, hygienic, and quality meat with minimal market competition
- Scalable operations with potential for multiple outlets in urban markets
- Structured support including training, supply chain, and marketing
- Fast payback period due to high franchise earnings and operational efficiency
11. Franchise Investment Snapshot
| Estimated Investment Range | INR 50,000 – 2,00,000 |
|---|---|
| Franchise/Brand Fee | INR 50,000 |
| Space Requirement | 400 – 1000 Sq.ft |
| Royalty Fee | 8% |
| Expected Payback Period | 4–8 Months |
| Number of Existing Franchise Outlets | 0 |
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