About the brand
Durga Café Franchise
Franchise Quick Facts
| Brand Name | Durga Café |
|---|---|
| Industry / Business Category | Tea and Coffee |
| Founded Year | 2012 |
| Franchise Started Year | 2012 |
| Total Franchise Outlets | 20–50 |
| Estimated Investment | INR 5 Lakh – 10 Lakh |
| Franchise Fee | INR 5,00,000 |
| Royalty Fee | 5% |
| Space Requirement | 400–800 Sq.ft |
| Expected Payback Period | 2–3 Months |
1. What is Durga Café?
Durga Café is a food and beverage franchise operating in the coffee and fast food segment. The brand provides a combination of coffee beverages and complementary fast food items, targeting urban consumers seeking affordable yet quality café experiences. Its primary market includes students, young professionals, and casual café-goers in cities across India.
2. How the Business Works
Franchise outlets operate by serving coffee and fast food directly to customers. The business generates revenue through in-store sales of coffee, coffee combos, and fast food items. Daily operations include beverage preparation, food cooking, customer service, inventory management, and sales transactions, following standardized brand protocols to maintain quality and consistency.
3. Products or Services Offered
| Coffee Beverages | Hot and cold coffee options including combos. |
|---|---|
| Fast Food Menu | Snacks and quick meals designed to complement coffee offerings. |
| Coffee Combos | Pre-packaged meal and drink combinations for convenience and value. |
| Customer Experience | A café-style environment for casual dining and social interaction. |
4. How the Franchise Model Works
| Franchise Partner Role | Manage day-to-day outlet operations, staff supervision, and customer service. |
|---|---|
| Responsibilities of Franchise Owner | Ensure quality control, implement brand standards, and oversee sales performance. |
| Outlet Operations | Prepare coffee and fast food items according to standardized recipes, manage inventory, and provide a consistent customer experience. |
| Franchisor Support | Offers training, marketing assistance, supply of ingredients, operational guidelines, and brand promotion support. |
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 5 Lakh – 10 Lakh for setup, initial stock, and branding. |
|---|---|
| Franchise Fee | INR 5,00,000 |
| Royalty Fee | 5% of revenue. |
| Setup Cost Components | Interior setup, kitchen and coffee equipment, point-of-sale systems, signage, and initial inventory. |
6. Space and Infrastructure Requirements
| Space Requirement | 400–800 Sq.ft, suitable for café outlets in urban areas. |
|---|---|
| Preferred Locations | High-traffic areas such as malls, city centers, and near educational institutions. |
| Equipment Needs | Coffee machines, beverage preparation units, snack counters, storage, and seating arrangements. |
| Staffing Requirements | Small team depending on outlet size and customer volume. |
7. Training and Franchise Support
| Operational Training | Coffee and food preparation, service protocols, inventory management. |
|---|---|
| Marketing Support | Assistance with local promotions, branding, and campaigns. |
| Supply Chain Support | Ingredients and equipment supplied to ensure consistent quality. |
| Ongoing Business Assistance | Guidance for outlet management, staff training, and process optimization. |
8. Revenue Model and ROI Factors
| Revenue Sources | Direct sales of coffee, combos, and fast food items. |
|---|---|
| Customer Demand Patterns | Urban and student populations drive consistent footfall. |
| Repeat Purchase Potential | High, due to daily coffee consumption and café habit formation. |
| Operational Cost Considerations | Staff salaries, ingredient procurement, utilities, and minor maintenance. |
| Expected Payback Period | 2–3 months for initial investment, depending on location and sales volume. |
9. Brand History and Expansion
| Established Year | 2012 |
|---|---|
| Franchise Commenced | 2012 |
| Number of Franchise Outlets | 20–50 |
| Geographic Markets Served | Multiple cities across three Indian states. |
| Expansion Plans | Focused on increasing presence in urban centers with high consumer traffic and café-friendly demographics. |
10. Key Advantages of the Franchise Opportunity
- Affordable franchise investment with a short payback period.
- Established brand presence in multiple cities.
- High repeat purchase potential due to daily beverage consumption.
- Franchisor-provided operational training and marketing support.
- Compact outlet format suitable for urban locations.
11. Who Should Consider This Franchise
- Entrepreneurs seeking small to mid-size food and beverage business opportunities.
- Individuals targeting urban, student, and office-goer markets.
- Investors looking for low-risk, high-turnover café models.
- First-time business owners requiring operational and marketing support.
Similar Franchise Opportunities
- Chai Point – Quick-service café specializing in tea and snacks.
- Café Coffee Day – Established urban coffee chain with franchise operations.
- Barista – Coffee and café franchise with a mix of beverages and snacks.
- Tea Trails – Small-format tea and snack outlets for high-footfall areas.
- Indian Chai – Youth-focused tea café chain with compact urban outlets.
This profile provides a neutral, investor-focused overview of Durga Café, highlighting operational model, investment requirements, and growth potential.
Investment and financials
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Frequently asked questions
The total investment ranges between INR 5 Lakh and 10 Lakh, which includes outlet setup, initial stock, and branding.
Franchisees operate coffee and fast food outlets, serve customers, manage staff, maintain quality standards, and generate revenue from direct sales.
Outlets require 400–800 Sq.ft, suitable for café-style setups in urban locations.
The expected payback period is 2–3 months, depending on footfall and sales performance.
Interested entrepreneurs can contact Durga Café’s franchise team to discuss agreements, outlet setup, training, and operational support. ### Similar Franchise Opportunities
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