Dilli Tandoor

Dilli Tandoor Franchise

Franchise Quick Facts

1. What is Dilli Tandoor?

Dilli Tandoor is a food service brand focused on preparing and selling dishes inspired by Delhi-style cuisine, including tandoori items and street food.

The business operates in the restaurant and online food delivery segment, serving customers through dine-in, takeaway, and digital ordering platforms. The franchise model allows partners to run compact food outlets or delivery-focused kitchens offering standardized menu items.

2. How the Business Works

The business follows a quick-service and delivery-oriented restaurant model.

Customers interact with the brand through walk-in orders, takeaway services, or online food delivery platforms. The operational workflow typically includes:

• Preparing food using standardized recipes
• Managing kitchen operations and order flow
• Processing online and offline orders
• Packaging and dispatching deliveries

Revenue is generated through food sales, with a significant portion potentially coming from online ordering platforms.

3. Products or Services Offered

Franchise outlets provide a menu centered around Delhi-style cuisine and tandoori preparations.

Core Offerings:

• Tandoori Dishes

• Grilled items prepared using traditional methods

• Delhi Street Food

• Popular North Indian snacks and meals

• Main Course Items

• Indian meals aligned with regional taste preferences

• Online Food Delivery Services

• Orders fulfilled through aggregator platforms

The menu is structured to support both quick service and delivery demand.

4. How the Franchise Model Works

The franchise model is designed for small-format restaurant or cloud kitchen operations.

Role of the Franchise Partner:

• Set up and operate the kitchen or outlet
• Manage food preparation and service
• Handle order processing (online and offline)
• Maintain quality and hygiene standards

Franchisor Support:

• Provides recipes and menu guidelines
• Offers training on kitchen operations
• Supports branding and marketing initiatives
• Assists with operational processes

The franchisee handles daily execution, while the franchisor ensures consistency in product and brand standards.

5. Franchise Cost and Investment Overview

The estimated investment required ranges between INR 5 lakh and INR 10 lakh.

Cost Components:

• Franchise fee of INR 3,00,000
• Kitchen setup and equipment
• Interior setup (if dine-in format is used)
• Initial raw material and inventory
• Working capital for operations

A royalty fee of 30% applies to ongoing business operations, impacting net profitability.

6. Space and Infrastructure Requirements

The business requires a compact space suitable for kitchen operations.

Requirements:

Infrastructure Needs:

• Kitchen equipment for cooking and grilling
• Storage for raw materials
• Order processing and packaging area
• Basic utilities such as water, electricity, and ventilation

Staffing:

• Kitchen staff for food preparation
• Support staff for order handling and delivery coordination

The setup can function as a cloud kitchen or small dine-in outlet.

7. Training and Franchise Support

Franchise partners receive operational and technical support to run the business.

Support Includes:

• Training in food preparation and kitchen management
• Standard operating procedures for daily operations
• Marketing and branding assistance
• Guidance on inventory and supply chain management

This support helps maintain consistency across outlets and improves operational efficiency.

8. Revenue Model and ROI Factors

Revenue is driven by food sales across multiple ordering channels.

Income Streams:

• Walk-in and takeaway orders
• Online delivery platform sales
• Repeat orders from regular customers

ROI Considerations:

• Demand for North Indian cuisine and quick-service meals
• Online food delivery contributing to order volume
• Operational efficiency in managing kitchen costs
• Royalty fee impacting margins
• Estimated payback period of 8 to 11 months depending on sales performance

9. Brand History and Expansion

Dilli Tandoor was established in 2018 and began franchising in 2019.

The brand has developed a limited but growing network of franchise outlets. Expansion is focused on increasing presence in urban markets through compact restaurant and cloud kitchen formats.

10. Key Advantages of the Franchise

• Demand for Delhi-style and North Indian cuisine
• Compatibility with online food delivery platforms
• Compact kitchen model with moderate space requirement
• Structured training and operational support
• Potential for repeat customer orders
• Scalable format across multiple locations

11. Who Should Consider This Franchise

This franchise opportunity may be suitable for:

• Entrepreneurs entering the food and beverage sector
• Individuals interested in cloud kitchen or delivery-based models
• Small restaurant operators seeking a branded concept
• Investors looking for moderate investment food businesses
• Entrepreneurs targeting urban food delivery markets

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