Digilearnings

Digilearnings Franchise

Franchise Quick Facts

1. What is DigiLearnings?

DigiLearnings is a digital marketing training institute that provides structured courses designed to develop practical skills in online marketing. It operates in the education and skill development sector, focusing on preparing students, professionals, and entrepreneurs for careers in digital marketing.

The DigiLearnings franchise allows partners to operate training centers delivering certified digital marketing programs with practical exposure and industry-relevant curriculum.

2. How the Business Works

The business functions as a training institute offering skill-based courses.

Students typically:

• Enroll in digital marketing programs
• Attend classroom or guided training sessions
• Work on assignments and practical projects

Daily operations involve:

• Conducting training sessions across multiple modules
• Managing student inquiries and admissions
• Delivering course materials and assessments
• Facilitating internships or project-based learning

Revenue is generated through:

• Course fees from enrolled students
• Advanced training modules
• Certification programs

3. Products or Services Offered

DigiLearnings provides structured digital marketing education.

Core Course Modules

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM / PPC)
• Social Media Marketing
• Content Marketing
• Email Marketing
• Affiliate Marketing
• Web Analytics and Reporting
• Mobile Marketing
• Web Development Basics

Additional Offerings

• Industry-recognized certification programs
• Internship opportunities with practical exposure
• Project-based training for real-world application

The curriculum is designed to cover multiple aspects of digital marketing in a structured format.

4. How the Franchise Model Works

The franchise operates as a local training and education center.

Role of the Franchise Partner

• Set up and manage the training institute
• Promote courses and enroll students
• Deliver or manage training sessions
• Handle daily operations and student support

Role of the Franchisor

• Provide course curriculum and training framework
• Offer branding and certification support
• Assist with academic structure and delivery

Operational Structure

• Center-based training model
• Focus on skill development and certifications
• Combination of theory and practical learning

5. Franchise Cost and Investment Overview

The investment aligns with setting up an education center.

Estimated Investment

• INR 5 Lakh to 10 Lakh

Cost Components

• Classroom setup and infrastructure
• Computers and internet connectivity
• Marketing and student acquisition
• Staff salaries and operational costs

Fees

• Franchise fee: INR 2,00,000
• Royalty fee: 75%

6. Space and Infrastructure Requirements

A training-oriented setup is required.

Space Requirement

• Typically a classroom-style setup

Preferred Locations

• Educational hubs
• Urban and semi-urban markets
• Areas with student and professional demand

Infrastructure Needs

• Classroom seating and teaching aids
• Computers and high-speed internet
• Projectors or digital learning tools

Staffing

• Trainers for course delivery
• Admission counselors
• Administrative support

7. Training and Franchise Support

Support is centered on academic and operational delivery.

Training Support

• Structured curriculum with multiple modules
• Teaching methodology and course delivery guidance
• Certification framework

Business Support

• Branding and marketing assistance
• Admission and enrollment strategies
• Ongoing operational guidance

This helps maintain consistency in training quality.

8. Revenue Model and ROI Factors

Revenue is driven by enrollments and course offerings.

Revenue Streams

• Fees from digital marketing courses
• Certification programs
• Internship-based training programs

Demand Drivers

• Growing need for digital skills
• Career opportunities in marketing and freelancing
• Business demand for digital marketing expertise

Cost Considerations

• Trainer compensation
• Marketing and lead generation
• Infrastructure and maintenance

ROI Factors

• Student intake per batch
• Course pricing strategy
• Local market demand

9. Brand History and Expansion

• Established in 2016
• Franchise operations began in 2017
• Limited number of franchise outlets
• Focus on expanding digital training centers in key markets

10. Key Advantages of the Franchise

• Operates in the expanding digital education sector
• Structured multi-module training programs
• Certification-based learning model
• Opportunity for recurring student enrollments
• Practical training with internship exposure
• Scalable through multiple batches

11. Who Should Consider This Franchise

This opportunity may be suitable for:

• Entrepreneurs interested in education and training
• Digital marketing professionals seeking business expansion
• Coaching institute owners adding new programs
• Investors targeting skill development businesses
• Individuals focusing on youth and career-oriented services

Similar Franchise Opportunities

Entrepreneurs evaluating similar education and digital training franchises may consider:

• NIIT
• Aptech
• Arena Animation
• MAAC
• UpGrad

These brands operate in the education and skill development space, offering comparable models in training, certification, and career-oriented learning.