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At a glance
1 Lakh - 2 Lakhs
Investment Range
6 - 10
Franchise Count
On Inquiry
Area Required
On Inquiry
Payback Period
9
Years in Franchising

About the brand

Digikidsnow! Franchise

Introducing DiGiKiDsNOW!: A Revolution in Indian Preschool Education

DiGiKiDsNOW! is a groundbreaking concept in Indian preschooling, brought to you by the visionary Aubrey Sequeira. As the driving force behind setting up the Franchise Operations for Mumbai’s esteemed HeadStart Multi-Activity Centre (now EduStart Multi-Activity Centre), Aubrey Sequeira has launched DiGiKiDsNOW! as India’s cutting-edge preschool for children and parents of the digital era.

While the landscape of preschooling in India has remained relatively unchanged over the past 50 years, DiGiKiDsNOW! ushers in a refreshing wave of transformation and progress to the preschool sector. Parents of toddlers and preschoolers have been searching for an educational institution that aligns with the digital environment their children are accustomed to at home, and DiGiKiDsNOW! answers that call. The DiGiKiDsNOW! Early Childhood Curriculum seamlessly blends the most effective elements of traditional child development and preschool education with advanced technological tools from the Digital Age, enriching the child’s learning journey. Developed over years and rigorously tested in real-world settings with children and teachers, the DiGiKiDsNOW! Curriculum distinguishes itself through the use of customized apps. These apps enable teachers to provide parents with daily reports, including educational feedback, along with photos and videos of their child’s day at school – all conveniently accessible within the app on smartphones (Android or iOS).

DiGiKiDsNOW! stands out as one of the pioneering preschools in India to actively incorporate S.T.E.M (Science, Technology, Engineering, and Math) principles into the preschool classroom. Moreover, DiGiKiDsNOW! wholeheartedly embraces the theory of Multiple Intelligences, making it one of the few preschools in India to extensively implement this approach. The DiGiKiDsNOW! Curriculum aligns with some of the world’s leading Early Childhood Development Standards, including the Healthy Beginnings program of the John Hopkins University School of Education and the Bright from the Start Programme of the Georgia Early Learning Development Standards (GELDS). These programs are the result of extensive research and development spanning several years. The DiGiKiDsNOW! Curriculum harmonizes with these systems by aligning with their developmental indicators for different age groups of DiGiKiDsNOW! children. This elevates DiGiKiDsNOW! above ordinary preschools, attracting widespread interest.

Launched in February 2017, DiGiKiDsNOW! is actively seeking franchise partners in major metropolitan areas across India. Prospective franchisees should possess or have long-term control over premises spanning 1,500-2,000 sq. ft. with some outdoor play area, ideally located in upscale residential neighborhoods. The estimated investment required ranges from Rs 10-15 lakhs. Full capital recovery can be achieved within 12-18 months, thanks to upfront preschool fees paid 3-6 months in advance. The business becomes cash positive right from the first month of operations, with breakeven and profitability attainable within 12-18 months or sooner.

DiGiKiDsNOW! franchisees receive comprehensive support, including viability analysis, complete branding, standardized premium infrastructure, management guidance, curriculum resources, specially customized digital tools and apps, daily worksheets, teacher selection and training, ongoing cohort support, and daily online guidance. Unlike larger franchisors with countless outlets, DiGiKiDsNOW! offers franchisees a unique advantage – direct interaction with senior managers and the Founder-CEO of the company.

During the launch phase, DiGiKiDsNOW! extends a special launch package worth lakhs of rupees to early-bird franchisees. Seize this incredible opportunity to be part of the future of preschool education with DiGiKiDsNOW!

Education Preschools B2C Owner-Operated Family

Investment and financials

Cost overview
Investment range1 Lakh - 2 Lakhs
Franchise / Brand feeAvailable on inquiry
Royalty / CommissionAvailable on inquiry
Investment tierLow
Area requiredAvailable on inquiry
Staff required4 - 12
Setup complexityModerate
Business term2 Years
Returns outlook
Expected monthly revenue
10,000 to 30,000 per month
Revenue levelHigh
Business modelB2C
Capital paybackAvailable on inquiry
Capital sensitivityVery High

Investor fit profile

Operations
Operation modeOwner-Operated
Location typeResidential
Home-based possibleNo
Can run part-timeNo
Primary customerFamily
Market characteristics
SeasonalityHigh
Recession resistanceMedium
Digital integrationMedium
Years in franchising9 years
Avg units / year1.1
Expansion velocitySlow
Ideal for
First-time entrepreneur Salaried professional Retired individual Teacher Educator Parent-entrepreneur

Franchise support

Training and agreement details
Business term
2 Years

Brand strength

9
Years Franchising
1.1
Avg Units / Year
2016
Founded
B
Brand Tier
B
Tier B — Growing brand
A+Established AMature BGrowing CStartup
Growing Slow

Forefind rank history

#244#335#426#5172020202120222023202420252020: #6032021: #4562022: #5132023: #4072024: #4612025: #247
Current rank
#247
#247 of 641 in Preschools
2025
Moved up 356 places since 2020
Based on Forefind scoring model

Licences and compliance

Required licences and registrations for operating this franchise in India. Requirements may vary by state and city tier.
CBSE/State Affiliation
Fire NOC
Setup complexity: Moderate

Disclaimer: All scores, rankings, and estimates on ForeFind are independently produced editorial assessments using publicly available data and validated brand-submitted information. They are not verified facts, financial advice, or investment recommendations. Full Disclaimer.

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