About the Business
Introducing DiGiKiDsNOW!: A Revolution in Indian Preschool Education
DiGiKiDsNOW! is a groundbreaking concept in Indian preschooling, brought to you by the visionary Aubrey Sequeira. As the driving force behind setting up the Franchise Operations for Mumbai’s esteemed HeadStart Multi-Activity Centre (now EduStart Multi-Activity Centre), Aubrey Sequeira has launched DiGiKiDsNOW! as India’s cutting-edge preschool for children and parents of the digital era.
While the landscape of preschooling in India has remained relatively unchanged over the past 50 years, DiGiKiDsNOW! ushers in a refreshing wave of transformation and progress to the preschool sector. Parents of toddlers and preschoolers have been searching for an educational institution that aligns with the digital environment their children are accustomed to at home, and DiGiKiDsNOW! answers that call. The DiGiKiDsNOW! Early Childhood Curriculum seamlessly blends the most effective elements of traditional child development and preschool education with advanced technological tools from the Digital Age, enriching the child’s learning journey. Developed over years and rigorously tested in real-world settings with children and teachers, the DiGiKiDsNOW! Curriculum distinguishes itself through the use of customized apps. These apps enable teachers to provide parents with daily reports, including educational feedback, along with photos and videos of their child’s day at school – all conveniently accessible within the app on smartphones (Android or iOS).
DiGiKiDsNOW! stands out as one of the pioneering preschools in India to actively incorporate S.T.E.M (Science, Technology, Engineering, and Math) principles into the preschool classroom. Moreover, DiGiKiDsNOW! wholeheartedly embraces the theory of Multiple Intelligences, making it one of the few preschools in India to extensively implement this approach. The DiGiKiDsNOW! Curriculum aligns with some of the world’s leading Early Childhood Development Standards, including the Healthy Beginnings program of the John Hopkins University School of Education and the Bright from the Start Programme of the Georgia Early Learning Development Standards (GELDS). These programs are the result of extensive research and development spanning several years. The DiGiKiDsNOW! Curriculum harmonizes with these systems by aligning with their developmental indicators for different age groups of DiGiKiDsNOW! children. This elevates DiGiKiDsNOW! above ordinary preschools, attracting widespread interest.
Launched in February 2017, DiGiKiDsNOW! is actively seeking franchise partners in major metropolitan areas across India. Prospective franchisees should possess or have long-term control over premises spanning 1,500-2,000 sq. ft. with some outdoor play area, ideally located in upscale residential neighborhoods. The estimated investment required ranges from Rs 10-15 lakhs. Full capital recovery can be achieved within 12-18 months, thanks to upfront preschool fees paid 3-6 months in advance. The business becomes cash positive right from the first month of operations, with breakeven and profitability attainable within 12-18 months or sooner.
DiGiKiDsNOW! franchisees receive comprehensive support, including viability analysis, complete branding, standardized premium infrastructure, management guidance, curriculum resources, specially customized digital tools and apps, daily worksheets, teacher selection and training, ongoing cohort support, and daily online guidance. Unlike larger franchisors with countless outlets, DiGiKiDsNOW! offers franchisees a unique advantage – direct interaction with senior managers and the Founder-CEO of the company.
During the launch phase, DiGiKiDsNOW! extends a special launch package worth lakhs of rupees to early-bird franchisees. Seize this incredible opportunity to be part of the future of preschool education with DiGiKiDsNOW!
