About the brand
Dass Gifting Creations Franchise
Franchise Quick Facts
| Brand Name | Dass Gifting Creations (Impulse) |
|---|---|
| Industry / Business Category | Gift Shops & Card Boutiques |
| Founded Year | 2013 |
| Franchise Started Year | 2013 |
| Total Franchise Outlets | 3 |
| Estimated Investment | INR 2 Lakh – 5 Lakh |
| Franchise Fee | INR 2,00,000 |
| Royalty Fee | No Royalty Fee |
| Space Requirement | 80–300 Sq.ft |
| Staff Requirement | Not specified |
| Expected Payback Period | Not specified |
1. What is Dass Gifting Creations?
Dass Gifting Creations, operating under the brand Impulse, is a personalized gifting company offering over 500 customized products for personal and corporate gifting. The brand serves individuals and businesses across income groups, providing items such as personalized mugs, awards, and novelty gifts suitable for various occasions. The franchise model enables entrepreneurs to operate retail gift stores or kiosks catering to high-demand gifting needs.
2. How the Business Works
The business operates through retail outlets, kiosks, or shop-in-shop formats in high-footfall locations. Customers select products from a curated range and personalize items using in-store technology and design services. Daily operations include assisting customers with product customization, managing inventory, handling sales, and maintaining store appearance. Revenue is generated primarily from product sales, with a focus on personalized and impulse gift items.
3. Products or Services Offered
| Personalized Gifts | Coffee mugs, t-shirts, cushions, and photo frames |
|---|---|
| Corporate Gifts | Custom awards, trophies, and branded merchandise |
| Occasion-Specific Items | Birthday, anniversary, wedding, and festive gifts |
| Event Merchandise | Special designs for corporate events or personal celebrations |
4. How the Franchise Model Works
| Role of Franchise Partner | Operate retail outlet or kiosk, manage customer interactions and sales |
|---|---|
| Responsibilities of Franchise Owner | Store setup, inventory management, staff recruitment, and day-to-day operations |
| Outlet Operation | Deliver personalized and customized gift products using provided technology and designs |
| Relationship with Franchisor | Dass Gifting Creations provides site selection guidance, store fit-out support, staff training, ongoing maintenance, and design/creative support |
Franchisees operate independently but follow brand standards for service, product customization, and store presentation.
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 2 Lakh – 5 Lakh |
|---|---|
| Franchise Fee | INR 2,00,000 for 3 years |
| Setup Cost Components | Shop/kiosk fit-out, initial inventory, point-of-sale systems, display and merchandising equipment |
| Royalty Fee | No royalty fee |
| Expected Payback Period | Not specified |
6. Space and Infrastructure Requirements
| Floor Area | 80–300 Sq.ft |
|---|---|
| Preferred Locations | High-footfall zones such as shopping malls, high streets, neighborhood markets, and large departmental stores |
| Equipment Needs | Store fixtures, display units, personalization technology, and inventory storage |
| Staff Requirements | Store staff trained in customer service and product customization |
7. Training and Franchise Support
| Operational Training | Guidance on store operations, customer service, and sales management |
|---|---|
| Staff Training | Recruitment and training support for employees handling product customization |
| Store Fit-Out Assistance | Help with layout, design, and installation of equipment |
| Creative Support | Continuous design and merchandising guidance for events and seasonal promotions |
| Maintenance Support | Onsite assistance for equipment upkeep and store presentation |
8. Revenue Model and ROI Factors
| Revenue Streams | Sale of personalized and corporate gift items |
|---|---|
| Pricing Structure | Based on product type, customization complexity, and occasion |
| Customer Demand Patterns | Driven by personal gifting needs, corporate requirements, and special events |
| Operational Cost Considerations | Staff wages, rental, utilities, inventory replenishment, and equipment maintenance |
| Expected Payback | Not specified; model emphasizes high turnover and fast breakeven |
9. Brand History and Expansion
| Established Year | 2013 |
|---|---|
| Franchise Model Started | 2013 |
| Current Network | 3 outlets |
| Markets Served | Urban and high-footfall retail locations across India |
| Expansion Plans | Scalable franchise model targeting kiosks, shop-in-shop, and small retail outlets in prime locations |
10. Key Advantages of the Franchise
- Curated Product Portfolio with over 500 personalized gifts
- Flexible Retail Formats including kiosks, shops, and shop-in-shop models
- Franchisor Support in site selection, store setup, training, and creative design
- High Turnover Potential from impulse and event-driven purchases
- Appeals to Wide Customer Base including individuals and corporate clients
11. Who Should Consider This Franchise
- Entrepreneurs interested in retail and personalized gifting
- Investors targeting small-scale, high-turnover retail businesses
- Individuals seeking moderate investment opportunities with brand support
- Operators looking for flexible store formats in high-footfall locations
Similar Franchise Opportunities
- Archies Limited – Personalized gifts and greeting cards retail franchise
- GiftstoIndia24x7 – Online and retail gifting solutions with franchise options
- IGP.com – Custom gifting and corporate gift franchise opportunities
- ChocoCraft – Personalized chocolate and gifting kiosks
- Ferns N Petals – Retail and event gifting franchise network
Dass Gifting Creations presents a franchise opportunity in the personalized gifting sector, with moderate investment, flexible retail formats, and potential for growth in urban high-footfall locations.
Investment and financials
Investor fit profile
Franchise support
Brand strength
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Licences and compliance
Frequently asked questions
The estimated investment ranges from INR 2 Lakh to 5 Lakh, covering store/kiosk setup and initial inventory.
Franchise partners operate retail or kiosk outlets offering personalized gifts, managing sales and customer service with support from the franchisor for design and operations.
Outlets require 80–300 Sq.ft depending on format, location, and expected customer traffic.
The expected payback period is not specified; the model emphasizes high turnover and fast break-even.
Prospective franchisees can contact Dass Gifting Creations via franchise channels for application details, site selection, and operational support. ## Similar Franchise Opportunities
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