About the brand
Coffee & Etc Franchise
Franchise Quick Facts
| Brand Name | Coffee & Etc |
|---|---|
| Industry / Business Category | Tea and Coffee (Café & Health-Focused Snacks) |
| Founded Year | 2019 |
| Franchise Started Year | 2020 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 5 Lakh – 10 Lakh |
| Franchise Fee | INR 7,00,000 |
| Royalty Fee | 27% of revenue |
| Space Requirement | 150–300 Sq.ft |
| Staff Requirement | Baristas, service staff, management |
| Expected Payback Period | 2–3 months |
1. What is Coffee & Etc?
Coffee & Etc is a café brand operating in the tea and coffee industry, focused on serving health-conscious families and individuals. It offers freshly prepared coffee, nutritious snacks, and a community-friendly environment suitable for social interactions, work-from-home professionals, and family dining. The brand primarily targets middle-class and upper-middle-class consumers in semi-urban and semi-metro areas.
2. How the Business Works
Coffee & Etc functions as a café outlet where customers visit to purchase coffee and healthy snacks. Revenue is generated through direct sales of beverages and food items. Franchise partners manage daily operations, including staff management, inventory, customer service, and order processing. The brand supports operational efficiency through standard procedures and marketing assistance.
3. Products or Services Offered
| Coffee Beverages | Espresso, latte, cappuccino, and other freshly brewed coffee varieties. |
|---|---|
| Nutritious Snacks | Healthy sandwiches, wraps, and pastries designed to complement coffee offerings. |
| Additional Offerings | Seasonal beverages, hot drinks, and family-friendly menu items. |
4. How the Franchise Model Works
Franchise partners are responsible for:
- Managing daily café operations
- Recruiting and supervising staff (baristas and service personnel)
- Maintaining inventory and quality standards
- Implementing brand guidelines and operational procedures
The franchisor provides:
- Training programs for staff and management
- Marketing guidance and promotional support
- Operational manuals and menu guidelines
- Ongoing business development assistance
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 5 Lakh – 10 Lakh |
|---|---|
| Franchise Fee | INR 7,00,000 |
| Setup Costs | Space setup, coffee and snack equipment, seating arrangements, POS systems |
| Royalty Fee | 27% of revenue |
| Payback Period | 2–3 months |
The investment covers café setup, equipment procurement, and initial staffing.
6. Space and Infrastructure Requirements
| Space Requirement | 150–300 Sq.ft |
|---|---|
| Preferred Locations | Semi-urban and semi-metro areas, accessible to families and young professionals |
| Equipment Needs | Coffee machines, grinders, refrigeration units, snack preparation equipment, POS systems |
| Staffing Requirements | Baristas, service staff, and operational manager |
7. Training and Franchise Support
Coffee & Etc provides:
- Operational and staff training programs
- Guidance for menu preparation and café setup
- Marketing assistance and local promotional strategies
- Ongoing operational and business support
These systems ensure franchise partners can deliver consistent service and maintain brand quality.
8. Revenue Model and ROI Factors
Revenue is generated through:
- Sales of coffee, beverages, and health-focused snacks
- Repeat visits from regular customers
- Upselling of complementary food and beverage items
Franchisees can expect a high ROI of approximately 38%, supported by short payback periods of 2–3 months, depending on location and operational efficiency.
9. Brand History and Expansion
| Established Year | 2019 |
|---|---|
| Franchise Program Started | 2020 |
| Current Franchise Network | 1–10 outlets |
| Markets Served | Semi-urban and semi-metro regions in India |
| Expansion Plans | Targeting growth in smaller urban centers with high footfall and family-oriented communities |
10. Key Advantages of the Franchise Opportunity
- Health-focused café model catering to growing consumer preferences
- Compact space requirement suitable for semi-urban locations
- Structured franchise support including training and operational guidance
- Scalable business model with repeat customer potential
- Rapid payback period and attractive ROI
11. Who Should Consider This Franchise
- Entrepreneurs interested in café and F&B retail
- Investors seeking a small-scale franchise with a high ROI
- Individuals looking to operate a health-conscious café in semi-urban areas
- Professionals seeking a community-oriented retail business
12. Frequently Asked Questions
Q1: What is the investment required for Coffee & Etc franchise?
A: The investment ranges from INR 5 Lakh to 10 Lakh, including a franchise fee of INR 7,00,000.
Q2: How does the Coffee & Etc franchise business work?
A: Franchisees manage café operations, staff, and inventory while following brand guidelines and receiving ongoing support from the franchisor.
Q3: What space is required for the franchise?
A: Outlets require 150–300 Sq.ft, suitable for semi-urban and semi-metro locations.
Q4: How long does it take to recover the investment?
A: The expected payback period is 2–3 months, based on operational efficiency and customer traffic.
Q5: How can investors apply for the franchise?
A: Prospective franchisees can contact the brand to submit applications, complete training, and receive operational support for opening an outlet.
13. Similar Franchise Opportunities
- Cafe Coffee Day (CCD) – Nationwide café network in India
- Barista – Coffeehouse chain focused on urban cafés
- Chai Point – Tea and coffee café chain targeting urban and semi-urban areas
- Third Wave Coffee Roasters – Specialty coffee café network
- Blue Tokai Coffee Roasters – Premium coffee café and retail network
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