About the brand
Cleanatdoorstep Franchise
Franchise Quick Facts
| Brand Name | Cleanatdoorstep |
|---|---|
| Industry / Business Category | Car Spa |
| Founded Year | 2024 |
| Franchise Started Year | 2024 |
| Total Franchise Outlets | 1 to 10 |
| Estimated Investment | INR 2 Lakh – 5 Lakh |
| Franchise Fee | INR 50,000 |
| Royalty Fee | 5% |
| Space Requirement | 200 – 300 Sq.ft |
| Staff Requirement | Not specified |
| Expected Payback Period | 4–6 Months |
1. What is Cleanatdoorstep?
Cleanatdoorstep is a mobile car wash and detailing service operating within the automotive care sector. The brand provides professional exterior and interior cleaning, waxing, engine cleaning, headlight restoration, and odor removal directly at customer locations. Its services target individual car owners, busy professionals, and businesses seeking convenient vehicle maintenance.
2. How the Business Works
The business functions as a mobile service platform. Customers schedule services via an online portal or app. Franchisees dispatch trained staff with necessary equipment to perform car cleaning at the customer’s location. Revenue is generated per service or through subscription plans for regular maintenance. The operational workflow includes scheduling, on-site service, quality inspection, and payment processing.
3. Products or Services Offered
| Exterior Wash & Waxing | Complete cleaning and protective waxing for vehicle surfaces. |
|---|---|
| Interior Detailing | Vacuuming, upholstery cleaning, dashboard dusting, and sanitization. |
| Engine Bay Cleaning | Professional cleaning to maintain engine performance. |
| Headlight Restoration | Removal of haze and improvement of light output. |
| Odor Removal | Elimination of unpleasant smells and application of fresh scents. |
| Subscription Packages | Regular pickup and service plans for frequent users. |
4. How the Franchise Model Works
Franchisees operate under the Cleanatdoorstep brand, delivering mobile car wash services in their designated territories. Responsibilities include managing operations, staffing service teams, and maintaining service quality. The franchisor provides brand rights, marketing guidance, advertising support, training, and operational protocols to ensure consistency across locations.
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 2 Lakh – 5 Lakh |
|---|---|
| Franchise/Brand Fee | INR 50,000 |
| Setup Costs | Equipment procurement, marketing, and local operations setup. |
| Royalty | 5% of revenue |
The investment covers mobile service equipment, cleaning supplies, and franchise onboarding costs.
6. Space and Infrastructure Requirements
| Minimum Space | 200 – 300 Sq.ft |
|---|---|
| Location | Small storage or operations base sufficient for equipment and cleaning supplies. |
| Equipment Needs | Mobile car wash kits, eco-friendly cleaning products, protective gear. |
| Staffing | Staff trained in vehicle cleaning, handling, and customer interaction. |
7. Training and Franchise Support
- Operational training for service procedures and customer engagement.
- Marketing and promotional support including local advertising and digital presence.
- Guidance on service protocols, quality control, and logistics management.
- Continuous support for new service offerings or operational improvements.
8. Revenue Model and ROI Factors
Revenue is generated per vehicle serviced, with optional subscription-based recurring income. Pricing reflects service type and vehicle size. Demand is driven by convenience, service quality, and repeat customers. Payback period is estimated at 4–6 months for initial investment, depending on location and service volume.
9. Brand History and Expansion
| Established Year | 2024 |
|---|---|
| Franchise Commenced | 2024 |
- Initial franchise rollout targets 1 to 10 outlets.
- Expansion strategy focuses on urban areas where mobile car wash services are in high demand.
10. Key Advantages of the Franchise Opportunity
- Mobile service reduces real estate overheads.
- Low initial investment with fast payback.
- Growing demand for convenient and eco-friendly car care solutions.
- Support from franchisor for marketing, training, and operational setup.
- Scalable model with potential for subscription revenue.
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Frequently asked questions
The total investment ranges from INR 2 Lakh to 5 Lakh, covering equipment, setup, and franchise fees.
Franchisees operate mobile car wash services in their territory, serving customers at their location and managing local operations under the brand’s guidelines.
A small base of 200–300 Sq.ft is sufficient to store equipment and supplies; full-scale retail space is not necessary.
The expected payback period is approximately 4–6 months depending on demand and service volume.
Prospective franchisees can contact Cleanatdoorstep directly to inquire about agreements, training, and operational support.
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