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About the Business

About Us:

Welcome to INSTRUMENTWALA, India’s premier direct online retailer for musical instruments, redefining the melody of your musical journey. As the largest player in the field, we not only offer an extensive range of top-quality musical instruments but also provide a spectrum of services to the dynamic music entertainment industry. At INSTRUMENTWALA, our brand is synonymous with a relentless commitment to customer service, making us one of the most trusted names in the musical landscape. We proudly hold strong affiliations with India’s top-performing individual artists, bands, and music producers, extending our promise to deliver unparalleled service to every musician across the nation.

Our Vision:

At INSTRUMENTWALA, we aspire to be the driving force across all facets of the music industry. From music creation, production, and education to consumption, artist relations, curation, and cultural impact, we aim to dominate every dimension of the musical realm. Founded in 2018 by visionary entrepreneur DHARMENDRA CHOUHAN, INSTRUMENTWALA emerged from a blend of zero capital and a simple business plan, growing into the pinnacle of online retailing in the music industry. Our founder, with a profound background in e-commerce technologies and a deep passion for music, has fueled the success story of INSTRUMENTWALA.


1. Extensive Range: Explore our comprehensive collection of top-notch musical instruments.

2. Trusted Name: Count on the reliability and trust associated with the INSTRUMENTWALA brand.

3. Industry Affiliations: Benefit from our strong ties with India’s leading artists, bands, and music producers.

4. Customer-Centric Approach: Experience our unwavering commitment to exceptional customer service.

5. Visionary Leadership: Follow the path of success set by our founder, DHARMENDRA CHOUHAN.

Whether you’re a seasoned musician or an aspiring one, INSTRUMENTWALA is your dedicated companion on your musical odyssey. Join us in shaping the future of the music industry, where every note resonates with the passion and commitment that define INSTRUMENTWALA.

Additional Details

  • Investment RequiredINR 5 Lac - 10 Lac
  • Started Year2018
  • Area Required (sq.ft)150 - 1000
  • Franchise Count10
  • Tax System InclusionN/A
  • Comprehensive Franchise ManualsDetailed franchise manuals are available
  • Strategic Head Office SupportYes, offers head office guidance
  • Business training locationOn Site
  • Field Assistance OptionsField assistance is available
  • Agreement TemplateStandard business agreement is available
  • Business Term Duration2 Years
  • Franchise Renewal AvailabilityTerm is renewable