About the brand
Civvies The Wardrobe Franchise
Franchise Quick Facts
| Brand Name | Civvies The Wardrobe |
|---|---|
| Industry / Business Category | Women’s Footwear / Fashion Retail |
| Founded Year | 2017 |
| Franchise Started Year | 2022 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 10 Lakh – 20 Lakh |
| Franchise Fee / Brand Fee | INR 50,000 |
| Royalty Fee | 25% |
| Space Requirement | 500 – 1000 Sq.ft |
| Staff Requirement | Sales associates, store manager, administrative support |
| Expected Payback Period | 1–2 years |
1. What is Civvies The Wardrobe?
Civvies The Wardrobe is a fashion retail franchise specializing in women’s footwear and apparel. Operating in the women’s fashion sector, it offers products designed for modern Indian women seeking style, comfort, and variety. The brand targets urban and semi-urban female customers who value fashionable, functional, and individually expressive clothing and footwear.
2. How the Business Works
Civvies The Wardrobe franchise centers operate as retail outlets where customers browse and purchase footwear and fashion items. Stores provide in-person shopping experiences supported by trained staff, visual merchandising, and inventory management. Revenue is generated through product sales, seasonal collections, and promotions. Operational workflow includes inventory stocking, sales transactions, customer service, and local marketing initiatives.
3. Products or Services Offered
Civvies The Wardrobe franchise outlets offer:
| Women’s Footwear | Casual shoes, formal shoes, sandals, and seasonal collections |
|---|---|
| Apparel Collections | Clothing designed to complement various body types and personal styles |
| Accessories | Complementary items that match footwear and apparel |
| Seasonal & Trend-Based Collections | Frequent updates to reflect fashion trends and customer preferences |
4. How the Franchise Model Works
The franchise model is retail-focused:
| Franchise Partner Role | Owns the store, manages operations, and engages with local customers |
|---|---|
| Franchise Owner Responsibilities | Store management, staffing, merchandising, and local promotions |
| Outlet Operations | Sales, inventory, customer service, and adherence to brand standards |
| Franchisor Support | Guidance on store layout, product placement, training, marketing support, and brand compliance |
Franchisees leverage Civvies’ brand recognition and curated product range to attract and retain customers.
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 10 Lakh – 20 Lakh |
|---|---|
| Franchise Fee / Brand Fee | INR 50,000 |
| Royalty Fee | 25% |
Investment includes store setup, inventory purchase, staffing, marketing, and operational costs. The franchise model is structured to offer a quick payback period and scalable growth.
6. Space and Infrastructure Requirements
| Space Requirement | 500 – 1000 Sq.ft |
|---|---|
| Location Type | Retail-friendly urban or semi-urban areas with high foot traffic |
| Equipment / Infrastructure Needs | Shelving, display units, point-of-sale systems, storage, and staff facilities |
| Staffing Requirements | Store manager, sales staff, and administrative support |
7. Training and Franchise Support
Civvies The Wardrobe provides:
- Pre-opening and operational training for franchisees and staff
- Guidance on store layout, visual merchandising, and inventory management
- Marketing and local promotional support
- Ongoing operational audits and brand compliance guidance
Support ensures consistent customer experience and product presentation across franchise outlets.
8. Revenue Model and ROI Factors
Revenue is primarily generated through footwear and apparel sales.
Key Considerations
- Strong brand positioning within women’s fashion ensures consistent footfall
- Seasonal collections drive repeat purchases
- Operational costs are optimized through small-to-medium store formats
- Expected payback period: 1–2 years depending on location and sales performance
9. Brand History and Expansion
| Founded | 2017 |
|---|---|
| Franchising Started | 2022 |
| Current Outlets | 3 (2 in Yamuna Nagar, Haryana; 1 in Zirakpur, Punjab) |
| Market Strategy | Expanding through urban and semi-urban retail centers with a focus on women’s footwear and apparel |
10. Key Advantages of the Franchise
- Established niche in women’s fashion and footwear
- Moderate investment with scalable growth potential
- Brand support for marketing, operations, and merchandising
- Quick payback with consistent demand for fashion products
- Access to curated seasonal collections and trend-driven inventory
11. Who Should Consider This Franchise
- Entrepreneurs interested in women’s fashion and retail
- Investors seeking scalable small-to-medium store formats
- First-time business owners aiming for low-complexity retail operations
- Franchisees targeting urban and semi-urban female customer segments
Similar Franchise Opportunities
- Metro Shoes
- Bata
- Liberty Shoes
- Mochi Shoes
- Catwalk Shoes
Investment and financials
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Franchise support
Brand strength
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Licences and compliance
Frequently asked questions
Investment ranges from INR 10 Lakh – 20 Lakh, including store setup, inventory, staffing, and marketing.
Franchisees operate retail stores selling women’s footwear and apparel, leveraging brand support and standardized inventory management.
Stores require 500–1000 Sq.ft in locations with sufficient foot traffic for retail sales.
The expected payback period is 1–2 years, depending on store performance and customer demand.
Prospective franchisees can contact Civvies The Wardrobe to receive details on franchise fees, support, and approval for available territories. ### Similar Franchise Opportunities
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