About the brand
Chowringhee Franchise
Franchise Quick Facts
| Brand Name | Chowringhee |
|---|---|
| Industry / Business Category | Quick Service Restaurants |
| Founded Year | 2004 |
| Franchise Started Year | 2015 |
| Total Franchise Outlets | 10–20 |
| Estimated Investment | INR 5 Lakh – 10 Lakh |
| Franchise Fee | INR 4,00,000 |
| Royalty Fee | 4% |
| Space Requirement | 200–300 sq.ft |
| Staff Requirement | Based on outlet size and operations |
| Expected Payback Period | 1–2 years |
1. What is Chowringhee?
Chowringhee is a quick-service restaurant brand operating in the food and beverage industry. It offers a range of Indian meals, shakes, Kathi rolls, and Tandoori Momos targeted at casual diners and local food enthusiasts. The brand focuses on affordable, flavorful meals for everyday consumption within urban neighborhoods.
2. How the Business Works
Chowringhee franchises function by receiving support from the central organization in operations, supply, and marketing. Customers interact with the brand through in-store dining and takeaway services. The workflow involves food preparation, order management, and customer service, supported by standardized operational processes. Revenue is generated primarily from food and beverage sales.
3. Products or Services Offered
| Kathi Rolls | Indian-style wraps with various fillings |
|---|---|
| Tandoori Momos | Grilled dumplings with diverse flavors |
| Indian Meals | Economical thali options and combo meals |
| Shakes and Beverages | Range of fruit and milk-based shakes |
| Takeaway and Delivery | Food packaged for off-premise consumption |
4. How the Franchise Model Works
| Franchise Partner Role | Operate the outlet, manage staff, ensure quality service |
|---|---|
| Franchise Owner Responsibilities | Oversee day-to-day operations and financial management |
| Outlet Operations | Small footprint setup with standardized kitchen and service workflow |
| Franchisor-Franchisee Interaction | Central support for marketing, purchasing, training, and quality audits |
5. Franchise Cost and Investment Overview
| Estimated Franchise Investment | INR 5 Lakh – 10 Lakh |
|---|---|
| Franchise Fee | INR 4,00,000 |
| Setup Cost Components | Outlet construction, kitchen setup, initial inventory, staff training |
| Royalty or Ongoing Fees | 4% of revenue |
6. Space and Infrastructure Requirements
| Space Requirement | 200–300 sq.ft |
|---|---|
| Location Type | High-footfall areas suitable for quick-service restaurants |
| Equipment Needs | Kitchen appliances, counters, refrigeration, seating (if applicable) |
| Staffing Requirements | Chef/cook, service staff, and support staff for operations |
7. Training and Franchise Support
- Initial staff training on operations and customer service
- Ongoing operational guidance and troubleshooting support
- Marketing and advertising assistance, including local promotions and campaigns
- Centralized purchasing and supply chain support
- Periodic quality audits and mystery shopper evaluations
8. Revenue Model and ROI Factors
| Revenue Streams | Food and beverage sales from dine-in, takeaway, and delivery |
|---|---|
| Customer Demand | Continuous demand due to affordable and popular menu items |
| Repeat Purchase Potential | High for staple meals and shakes |
| Operational Cost Considerations | Inventory, staff salaries, utilities, and royalty payments |
| Expected Payback Period | 1–2 years |
|---|---|
| Expected ROI | Approximately 50% |
9. Brand History and Expansion
| Established Year | 2004 |
|---|---|
| Franchise Commenced | 2015 |
| Number of Franchise Outlets | 10–20 |
| Markets Served | Delhi NCR and surrounding urban neighborhoods |
| Expansion Plans | Focus on adding outlets in high-density urban locations through franchising |
10. Key Advantages of the Franchise
- Access to a recognized brand with established operational systems
- Affordable investment range suitable for small entrepreneurs
- High-demand menu with repeat customer potential
- Centralized support for supply chain, training, and marketing
- Streamlined franchise setup process reduces operational risks
11. Who Should Consider This Franchise
- First-time business owners seeking entry into the food and beverage sector
- Investors interested in small, manageable urban outlets
- Entrepreneurs with available retail space in high-footfall areas
- Individuals aiming for moderate investment with a predictable payback timeline
Similar Franchise Opportunities
1. Rolls & Wraps Cafe – Urban quick-service restaurant focusing on wraps and rolls
2. Momolicious – Quick-service brand specializing in momos and Indian fusion snacks
3. The Tandoori Hub – Small-format tandoori and Indian meals franchise
4. Shake Point – Beverage-focused quick-service outlets with shakes and smoothies
5. Bite & Go – Fast-casual Indian meals for takeaway and delivery
Chowringhee offers a structured quick-service franchise model with centralized support, making it suitable for investors seeking a moderate investment entry into the urban food market.
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Frequently asked questions
The total investment ranges from INR 5 Lakh to 10 Lakh, including setup and franchise fee.
Franchisees operate small quick-service outlets, manage staff, and deliver menu items following the franchisor’s standardized operations.
Outlets require 200–300 sq.ft for kitchen and service operations.
The expected payback period is 1–2 years, depending on location and sales performance.
Prospective franchisees can contact the company for franchise registration, site selection approval, and operational onboarding. ## Similar Franchise Opportunities
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