Chaigram

Chaigram Franchise

Franchise Quick Facts

1. What is Chaijee?

Chaijee is a tea-focused quick service café concept that offers traditional Indian chai along with popular street-style snacks. The brand operates in the tea and café segment, targeting daily consumers such as students, office-goers, and casual visitors looking for affordable beverages and light food in a relaxed setting.

The franchise is positioned as a compact neighborhood chai outlet that combines beverage service with quick-serve comfort food.

2. How the Business Works

The business follows a high-frequency, low-ticket transaction model typical of tea cafés.

Customers visit the outlet for freshly prepared chai and ready-to-serve snacks. Orders are prepared on-site, with tea brewed using standardized methods and food items assembled or cooked quickly to maintain fast service.

Revenue is generated through:

• Beverage sales (primary driver)
• Add-on snack purchases
• Repeat daily footfall from local customers

The format is designed for quick turnaround and consistent daily demand rather than large one-time orders.

3. Products or Services Offered

Core Beverage Offerings

• Traditional Indian chai varieties (masala, ginger, cardamom)
• Specialty chai formats such as tandoori-style tea
• Cold chai-based beverages and experimental items

Food Menu

• Street-style snacks (vada pav, pakoras)
• Momos (steamed and fried variants)
• Fusion snack items (cheese-based variations)

Combo Options

• Beverage + snack combinations designed for higher ticket size
• Seasonal or experimental menu additions

The menu focuses on affordability, quick preparation, and familiarity.

4. How the Franchise Model Works

The Chaijee franchise operates as a small-format, owner-managed or semi-managed outlet.

Role of Franchise Partner

• Invest in store setup and operations
• Manage daily sales, staff, and inventory
• Maintain service quality and hygiene standards

Operational Structure

• Centralized menu and product guidelines from the brand
• Standardized preparation methods for consistency
• Local execution handled by franchisee

Franchisor Support

• Brand identity and business model framework
• Operational guidance and setup assistance
• Product standardization and menu structure

This model allows individual operators to run a compact food and beverage outlet with defined systems.

5. Franchise Cost and Investment Overview

The estimated investment for a Chaijee franchise ranges between INR 5 lakh and 10 lakh.

Key Cost Components

• Store setup and interior fit-out
• Equipment for tea preparation and food handling
• Initial inventory and raw materials
• Branding and signage

Ongoing Costs

• Royalty fee of approximately 3% of revenue
• Staff salaries
• Raw material replenishment
• Utility and rental expenses

The investment structure is relatively low compared to full-scale café formats due to the compact setup.

6. Space and Infrastructure Requirements

Space Requirement

• 100 to 200 sq. ft.

Location Type

• High footfall areas such as:

• Markets
• College zones
• Office clusters
• Residential neighborhoods

Infrastructure Needs

• Tea brewing equipment
• Basic kitchen setup for snacks
• Counter service area
• Limited seating or standing arrangement

Staffing

• Small team (typically 2–4 people)
• Roles include preparation, service, and cashier operations

The format is optimized for small retail spaces with efficient utilization.

7. Training and Franchise Support

Franchise partners receive structured support to operate the outlet effectively.

Training Areas

• Tea preparation techniques
• Food handling and hygiene
• Customer service standards
• Daily operations management

Setup Support

• Store layout guidance
• Equipment recommendations
• Initial launch assistance

Ongoing Support

• Menu updates and product guidance
• Operational troubleshooting
• Brand-level marketing direction

These systems are designed to standardize operations across outlets.

8. Revenue Model and ROI Factors

Revenue Drivers

• High-frequency chai consumption
• Add-on snack sales
• Combo offerings increasing average order value

Customer Behavior

• Repeat daily purchases
• Strong demand during mornings and evenings
• Seasonal spikes (rainy and winter periods)

Cost Considerations

• Low raw material cost for tea
• Controlled staffing expenses due to small format
• Moderate rental depending on location

Payback Expectation

• Estimated recovery period of 10–11 months, depending on location performance and operational efficiency

Profitability depends on footfall, pricing strategy, and cost control.

9. Brand History and Expansion

The brand was established in 2023 with a focus on replicating Indian chai culture in a structured café format. Franchising began in 2024 as part of its expansion strategy.

Current presence includes a limited number of franchise outlets (1–10), indicating an early-stage expansion phase with scope for growth in urban and semi-urban markets.

10. Key Advantages of the Franchise

• Low initial investment compared to full-scale cafés
• High repeat customer potential due to daily consumption habits
• Compact space requirement enabling flexible location selection
• Simple menu with standardized preparation
• Quick payback cycle under efficient operations
• Scalable small-format business model

11. Investor Questions

What is the investment required for Chaijee franchise?

The total investment typically falls between INR 5 lakh and 10 lakh, depending on store size, setup, and location.

How does the Chaijee franchise business work?

The outlet operates as a small tea café serving chai and snacks. Revenue comes from frequent customer visits and quick-service sales.

What space is required for this franchise?

A compact area of around 100 to 200 sq. ft. is sufficient to operate the outlet.

How long does it take to recover the investment?

The expected payback period is approximately 10–11 months, subject to sales performance and cost management.

How can investors apply for the franchise?

Interested individuals can apply by contacting the brand directly through its official franchise inquiry channels and completing the onboarding process.