Chai Ngo

Chai Ngo Franchise

Franchise Quick Facts

1. What is Chai NGO?

Chai NGO is a tea and coffee café franchise that focuses on serving multiple flavored chai and beverage options alongside quick-service food items. It operates in the café and quick-service restaurant segment, targeting customers seeking both traditional tea and innovative beverage variations.

The franchise is positioned as a community-oriented café offering diverse beverage choices and casual dining experiences.

2. How the Business Works

The business runs through compact café outlets where customers can order beverages and snacks for dine-in or takeaway.

Customers interact with the brand by visiting outlets, selecting from a menu of tea, coffee, and food items, and receiving freshly prepared products. The service model emphasizes quick preparation and consistent taste.

Revenue is generated through:

• Sale of tea and coffee variants
• Fast food and snack items
• Repeat customer visits driven by beverage consumption

Daily operations involve order taking, preparation, service delivery, and inventory management.

3. Products or Services Offered

Chai NGO offers a broad menu combining beverages and food items.

Tea and Chai Variants

• Traditional masala chai
• Flavored chai options such as paan, tulsi, saffron, and other variants
• Specialty tea blends

Coffee Offerings

• Espresso-based beverages
• Cold coffee and café-style drinks

Food and Snacks

• Quick-service items such as sandwiches, burgers, and pizzas
• Indian snack items including fried snacks and light bites

The menu is designed to cater to both traditional preferences and experimental tastes.

4. How the Franchise Model Works

The franchise operates on a standardized café model supported by the brand.

Role of the Franchise Partner

• Invest in outlet setup and infrastructure
• Handle daily operations, staff, and customer service
• Maintain brand standards and product consistency

Operational Framework

• Standardized recipes and preparation processes
• Defined store formats suitable for small to mid-sized spaces
• Focus on efficient service and customer experience

Franchisor Support

• Training for operations and product preparation
• Assistance with outlet setup and branding
• Marketing support and business guidance
• Ongoing operational support

This model allows for replication across multiple locations.

5. Franchise Cost and Investment Overview

The investment requirement is relatively moderate within the café segment.

Investment Details

• Estimated investment: INR 5–10 lakhs
• Franchise fee: INR 2,00,000

Cost Components

• Store setup and interior development
• Equipment for beverage and food preparation
• Initial stock and inventory
• Rental deposit and working capital

Ongoing expenses include rent, staffing, utilities, and raw materials.

6. Space and Infrastructure Requirements

Space Requirement

• Approximately 350–500 sq. ft.

Preferred Locations

• High footfall urban areas
• Commercial streets and college zones
• Retail clusters and food hubs

Infrastructure Needs

• Tea and coffee preparation equipment
• Basic kitchen setup for snacks
• Seating or takeaway-focused layout
• Billing and POS systems

Staffing

• Typically 4–6 employees depending on outlet size

7. Training and Franchise Support

The brand provides operational and business support to franchise partners.

Support Areas

• Training on beverage preparation and food handling
• Store setup guidance and layout planning
• Branding and promotional support
• Assistance with operational processes
• Continuous business support

These systems are designed to maintain uniformity across outlets.

8. Revenue Model and ROI Factors

Revenue is generated from beverage sales combined with food orders.

Revenue Drivers

• High demand for tea and café beverages
• Variety of flavors encouraging trial and repeat visits
• Add-on sales from snacks and fast food

Cost Considerations

• Rent and operational overheads
• Raw material costs
• Staffing expenses

ROI Outlook

• Expected payback period is approximately 5 to 6 months
• Performance depends on location, pricing strategy, and customer volume

9. Brand History and Expansion

Chai NGO was established in 2019 and introduced its franchise model in 2021. The brand is currently in an early growth phase with a limited number of outlets.

Expansion is planned through franchising in multiple cities, focusing on scalable café formats.

10. Key Advantages of the Franchise

• Wide range of tea and beverage flavors
• Combination of beverages and fast food increases revenue streams
• Compact outlet size suitable for urban locations
• Moderate investment requirement
• Repeat customer potential due to daily consumption category
• Structured franchise support system

11. Investor Questions

What is the investment required for Chai NGO franchise?

The estimated investment ranges between INR 5 to 10 lakhs, including setup, equipment, and working capital. The franchise fee is INR 2,00,000.

How does the Chai NGO franchise business work?

The business operates as a café serving tea, coffee, and snacks. Customers place orders at the outlet, and items are prepared using standardized processes for consistency.

What space is required for this franchise?

An outlet typically requires 350 to 500 sq. ft., making it suitable for compact urban locations and high-footfall areas.

How long does it take to recover the investment?

The expected payback period is around 5 to 6 months, depending on sales performance, location, and cost management.

How can investors apply for the franchise?

Interested individuals can apply through the brand’s official franchise channels and complete the onboarding process after evaluation.