Burger And Beyond Franchise
Franchise Quick Facts
| Brand Name | Burger And Beyond |
|---|---|
| Industry | Food & Beverage |
| Business Category | Quick Service Restaurant (QSR) |
| Founded Year | 2022 |
| Franchise Started | 2025 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 5 Lakhs – 10 Lakhs |
| Franchise Fee | Not specified |
| Royalty Fee | 7% |
| Space Requirement | 150 – 800 sq. ft. |
| Expected Payback Period | 1–2 Years |
1. What is Burger And Beyond?
Burger And Beyond is a quick service restaurant brand focused on fusion-style burgers and fast food items. It operates in the QSR segment, offering a menu that combines traditional burger formats with Indian and international flavor influences, targeting customers seeking affordable and quick meals with varied taste profiles.
2. How the Business Works
The business functions through compact QSR outlets designed for high-speed service and consistent food preparation.
Operational workflow typically includes:
- Customer walk-ins, takeaway orders, or delivery requests
- Menu selection focused on burgers, snacks, and fusion items
- Preparation using standardized recipes and in-house components
- Quick service through counter-based systems or delivery channels
- Continuous operations driven by peak meal times and repeat customers
Revenue is generated through food sales, combo meals, and add-on products, supported by high order frequency.
3. Products or Services Offered
Franchise outlets provide a diverse menu built around fusion fast food:
Burger Range
- Chicken, vegetarian, and specialty burgers
- Fusion burgers combining Indian and global flavors
Snack and Side Items
- Fried chicken and quick snack options
- Fries and add-on sides
Fusion Food Items
- Wraps, buns, and street-food-inspired combinations
- Items incorporating regional spice profiles
Additional Offerings
- Meal combos designed to increase ticket size
- Limited-time or experimental menu items
The product mix emphasizes variety while maintaining quick service efficiency.
4. How the Franchise Model Works
The franchise operates as a scalable QSR outlet with flexible formats.
Franchisee Role
- Set up and operate the outlet
- Manage kitchen operations, staff, and customer service
- Maintain quality, hygiene, and service standards
- Handle inventory, sales, and local promotions
Franchisor Role
- Provide menu structure and preparation processes
- Offer training on operations and food handling
- Support branding and outlet design
- Assist with operational systems and business setup
The model is designed for replication across different formats such as kiosks, small outlets, or dine-in spaces.
5. Franchise Cost and Investment Overview
The franchise requires a moderate investment suited for entry-level QSR businesses.
Cost Structure
- Total investment: INR 5 Lakhs – 10 Lakhs
- Royalty: 7%
Investment components typically include:
- Outlet setup and interior work
- Kitchen equipment and preparation systems
- Initial raw materials and inventory
- Staffing and operational costs
The investment level varies depending on outlet size and format.
6. Space and Infrastructure Requirements
The franchise supports flexible space formats.
Requirements
- Area: 150 – 800 sq. ft.
- Location: High footfall areas such as markets, malls, food courts, or commercial streets
- Infrastructure:
- Kitchen and preparation area
- Service and billing counter
- Storage space for ingredients
- Optional seating for dine-in formats
- Staffing:
- Small team for kitchen and service operations
The setup can be adapted for kiosks, delivery kitchens, or dine-in outlets.
7. Training and Franchise Support
Franchise partners receive structured operational assistance.
Support Includes
- Training on food preparation and service processes
- Guidance on outlet setup and workflow
- Marketing and branding support
- Ongoing operational assistance
These systems help franchisees maintain consistency and efficiency across locations.
8. Revenue Model and ROI Factors
Revenue is generated through direct food sales and repeat customer demand.
Key Revenue Drivers
- High demand for quick-service meals
- Fusion menu attracting diverse customer segments
- Combo meals increasing average order value
- Delivery and takeaway channels expanding reach
ROI Indicators
- Expected payback period: 1–2 years
Profitability depends on location performance, pricing strategy, and operational efficiency.
9. Brand History and Expansion
The brand was established in 2022 and entered franchising in 2025. It is in the early phase of expansion, focusing on growing through franchise-operated outlets in urban and emerging markets.
10. Key Advantages of the Franchise
- Operates in a high-demand QSR segment
- Fusion-based menu offering differentiation
- Flexible outlet formats (kiosk, takeaway, dine-in)
- Moderate investment requirement
- High repeat purchase potential
- Scalable expansion model
What is the investment required for Burger And Beyond franchise?
The investment typically ranges between INR 5 Lakhs and 10 Lakhs, depending on outlet size and setup requirements.
How does the Burger And Beyond franchise business work?
The franchise operates as a quick service restaurant offering burgers and fusion fast food. Revenue is generated through direct food sales, takeaway, and delivery orders.
What space is required for this franchise?
A space of 150 to 800 sq. ft. is required, allowing flexibility for kiosk, small outlet, or dine-in formats.
How long does it take to recover the investment?
The expected payback period is approximately 1–2 years, based on sales performance and operational efficiency.
How can investors apply for the franchise?
Interested investors can connect with the brand to evaluate requirements, location suitability, and onboarding procedures.
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