Brij Kohli Makeovers Franchise
Franchise Quick Facts
| Brand Name | Brij Kohli Makeovers |
|---|---|
| Industry | Beauty & Wellness / Salon |
| Business Category | Beauty Salon |
| Founded Year | 2008 |
| Franchise Started | 2015 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 20–30 Lakhs |
| Franchise Fee | INR 5 Lakhs |
| Royalty Fee | 10% |
| Space Requirement | 800–1500 sq. ft. |
| Expected Payback Period | 1–2 Years |
1. What is Brij Kohli Makeovers?
Brij Kohli Makeovers is a beauty and wellness salon brand offering personal grooming and aesthetic services to urban consumers. The business operates in the salon segment, delivering services such as skincare, hair treatments, and specialized wellness offerings to a broad customer base.
The franchise represents a service-driven retail model focused on repeat customers, personalized experiences, and standardized service delivery.
2. How the Business Works
The business operates through physical salon outlets where customers visit for grooming and beauty services. Revenue is generated through individual service bookings and repeat visits.
Typical workflow includes:
- Customer walk-ins or appointments
- Consultation and service selection
- Delivery of salon or wellness treatments
- Upselling of additional services or packages
- Repeat visits driven by satisfaction and referrals
The model relies heavily on service quality, trained staff, and customer retention.
3. Products or Services Offered
Franchise outlets provide a range of salon and wellness services, typically including:
- Haircare services (cuts, styling, treatments)
- Skincare and facial treatments
- Grooming services
- Wellness treatments such as pedicure services
- Specialized offerings such as fish pedicure
Services are delivered using standardized processes and professional-grade products.
4. How the Franchise Model Works
The franchise operates as a single-unit salon model under the Brij Kohli Makeovers brand.
Franchisee Role
- Invest in and set up the salon outlet
- Manage daily operations and staffing
- Ensure adherence to service standards
- Handle local customer acquisition
Franchisor Role
- Provide brand identity and business model
- Deliver training and operational systems
- Offer ongoing support and guidance
The franchisee runs the outlet independently while following brand-defined service and operational frameworks.
5. Franchise Cost and Investment Overview
The franchise requires a mid-range investment typical of organized salon businesses.
Investment Components
- Total setup investment: INR 20–30 Lakhs
- Franchise fee: INR 5 Lakhs
- Royalty: 10% of revenue
Costs typically include:
- Interior setup and salon equipment
- Furniture and infrastructure
- Staff hiring and training
- Initial marketing and launch expenses
This structure allows entry into the organized beauty services sector with a branded setup.
6. Space and Infrastructure Requirements
To operate effectively, the franchise requires a commercial salon setup.
Key Requirements
- ?????: 800–1500 sq. ft.
- Location: High footfall urban or semi-urban areas
- Infrastructure:
- Styling stations
- Treatment rooms
- Reception and waiting area
- Staffing: Trained beauticians and support staff
The layout must support multiple services simultaneously while maintaining customer comfort.
7. Training and Franchise Support
Franchise partners receive operational and technical support to maintain consistency.
Support Areas Include
- Staff training on beauty and wellness services
- Customer service standards
- Store setup guidance
- Marketing assistance for local visibility
- Ongoing operational support
This system helps standardize service quality across locations.
8. Revenue Model and ROI Factors
Revenue is generated through service-based transactions and repeat customer visits.
Key Revenue Drivers
- Individual service pricing
- Upselling premium treatments
- Repeat customers and referrals
- Service packages and bundled offerings
ROI Indicators
- Estimated ROI: up to 60%
- Payback period: 1–2 years
Profitability depends on location, service quality, and customer retention.
9. Brand History and Expansion
The brand began operations in 2008 and later expanded into franchising in 2015. It has established a presence in the beauty and wellness segment, with a growing network of franchise outlets.
The business has focused on expanding through a franchise-led model in markets with increasing demand for organized salon services.
10. Key Advantages of the Franchise
- Established service-based business model
- Recurring revenue through repeat customers
- Moderate investment compared to larger salon chains
- Standardized training and operational systems
- Growing demand for beauty and wellness services
- Opportunity to operate under an existing brand identity
What is the investment required for Brij Kohli Makeovers franchise?
The total investment typically ranges between INR 20–30 Lakhs, including setup, equipment, and operational costs, along with a franchise fee of INR 5 Lakhs.
How does the Brij Kohli Makeovers franchise business work?
It operates as a salon outlet offering beauty and wellness services. Revenue is generated through customer visits, service bookings, and repeat clientele.
What space is required for this franchise?
A commercial space of 800 to 1500 sq. ft. is required to accommodate service stations and customer areas.
How long does it take to recover the investment?
The expected payback period is approximately 1–2 years, depending on location performance and operational efficiency.
How can investors apply for the franchise?
Interested investors can connect with the brand’s franchise team to evaluate location suitability, investment readiness, and onboarding requirements.
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