What
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Where
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At a glance
20 Lakhs - 30 Lakhs
Investment Range
6 - 10
Franchise Count
1,001 - 2,000 sq.ft
Area Required
18 - 24 months
Payback Period
10
Years in Franchising

About the brand

Brij Kohli Makeovers Franchise

Franchise Quick Facts

Brand Name Brij Kohli Makeovers
Industry Beauty & Wellness / Salon
Business Category Beauty Salon
Founded Year 2008
Franchise Started 2015
Total Franchise Outlets 1–10
Estimated Investment INR 20–30 Lakhs
Franchise Fee INR 5 Lakhs
Royalty Fee 10%
Space Requirement 800–1500 sq. ft.
Expected Payback Period 1–2 Years

1. What is Brij Kohli Makeovers?

Brij Kohli Makeovers is a beauty and wellness salon brand offering personal grooming and aesthetic services to urban consumers. The business operates in the salon segment, delivering services such as skincare, hair treatments, and specialized wellness offerings to a broad customer base.

The franchise represents a service-driven retail model focused on repeat customers, personalized experiences, and standardized service delivery.

2. How the Business Works

The business operates through physical salon outlets where customers visit for grooming and beauty services. Revenue is generated through individual service bookings and repeat visits.

Typical workflow includes:

  • Customer walk-ins or appointments
  • Consultation and service selection
  • Delivery of salon or wellness treatments
  • Upselling of additional services or packages
  • Repeat visits driven by satisfaction and referrals

The model relies heavily on service quality, trained staff, and customer retention.

3. Products or Services Offered

Franchise outlets provide a range of salon and wellness services, typically including:

  • Haircare services (cuts, styling, treatments)
  • Skincare and facial treatments
  • Grooming services
  • Wellness treatments such as pedicure services
  • Specialized offerings such as fish pedicure

Services are delivered using standardized processes and professional-grade products.

4. How the Franchise Model Works

The franchise operates as a single-unit salon model under the Brij Kohli Makeovers brand.

Franchisee Role

  • Invest in and set up the salon outlet
  • Manage daily operations and staffing
  • Ensure adherence to service standards
  • Handle local customer acquisition

Franchisor Role

  • Provide brand identity and business model
  • Deliver training and operational systems
  • Offer ongoing support and guidance

The franchisee runs the outlet independently while following brand-defined service and operational frameworks.

5. Franchise Cost and Investment Overview

The franchise requires a mid-range investment typical of organized salon businesses.

Investment Components

  • Total setup investment: INR 20–30 Lakhs
  • Franchise fee: INR 5 Lakhs
  • Royalty: 10% of revenue

Costs typically include:

  • Interior setup and salon equipment
  • Furniture and infrastructure
  • Staff hiring and training
  • Initial marketing and launch expenses

This structure allows entry into the organized beauty services sector with a branded setup.

6. Space and Infrastructure Requirements

To operate effectively, the franchise requires a commercial salon setup.

Key Requirements

  • ?????: 800–1500 sq. ft.
  • Location: High footfall urban or semi-urban areas
  • Infrastructure:
  • Styling stations
  • Treatment rooms
  • Reception and waiting area
  • Staffing: Trained beauticians and support staff

The layout must support multiple services simultaneously while maintaining customer comfort.

7. Training and Franchise Support

Franchise partners receive operational and technical support to maintain consistency.

Support Areas Include

  • Staff training on beauty and wellness services
  • Customer service standards
  • Store setup guidance
  • Marketing assistance for local visibility
  • Ongoing operational support

This system helps standardize service quality across locations.

8. Revenue Model and ROI Factors

Revenue is generated through service-based transactions and repeat customer visits.

Key Revenue Drivers

  • Individual service pricing
  • Upselling premium treatments
  • Repeat customers and referrals
  • Service packages and bundled offerings

ROI Indicators

  • Estimated ROI: up to 60%
  • Payback period: 1–2 years

Profitability depends on location, service quality, and customer retention.

9. Brand History and Expansion

The brand began operations in 2008 and later expanded into franchising in 2015. It has established a presence in the beauty and wellness segment, with a growing network of franchise outlets.

The business has focused on expanding through a franchise-led model in markets with increasing demand for organized salon services.

10. Key Advantages of the Franchise

  • Established service-based business model
  • Recurring revenue through repeat customers
  • Moderate investment compared to larger salon chains
  • Standardized training and operational systems
  • Growing demand for beauty and wellness services
  • Opportunity to operate under an existing brand identity
Health & Beauty Beauty Salons B2C Owner-Operated Individual

Investment and financials

Cost overview
Investment range20 Lakhs - 30 Lakhs
Franchise / Brand fee5 Lakhs
Royalty / Commission10%
Investment tierMid-High
Area required1,001 - 2,000 sq.ft
Staff required6 - 10
Setup complexityModerate
Business term10 Years
Returns outlook
Expected monthly revenue
2,10,000 to 7,30,000 per month
Revenue levelLow
Business modelB2C
Capital payback18 - 24 months
Capital sensitivityLow

Investor fit profile

Operations
Operation modeOwner-Operated
Location typeResidential/High Street
Home-based possibleNo
Can run part-timeNo
Primary customerIndividual
Market characteristics
SeasonalityMedium
Recession resistanceMedium
Digital integrationMedium
Years in franchising10 years
Ideal for
Established small business owner Mid-level corporate professional Beauty professional

Franchise support

Tax system inclusion
Franchise manuals
Head office support
Field assistance
IT systems included
Training and agreement details
Business term
10 Years

Brand strength

10
Years Franchising
Available on inquiry
Founded
C
Brand Tier
C
Tier C — Startup brand
A+Established AMature BGrowing CStartup
Startup

Forefind rank history

#118#120#122#12420252025: #121
Current rank
#121
#121 of 193 in Beauty Salons
2025
Based on Forefind scoring model

Licences and compliance

Required licences and registrations for operating this franchise in India. Requirements may vary by state and city tier.
Trade License
Setup complexity: Moderate

Frequently asked questions

The total investment typically ranges between INR 20–30 Lakhs, including setup, equipment, and operational costs, along with a franchise fee of INR 5 Lakhs.

It operates as a salon outlet offering beauty and wellness services. Revenue is generated through customer visits, service bookings, and repeat clientele.

A commercial space of 800 to 1500 sq. ft. is required to accommodate service stations and customer areas.

The expected payback period is approximately 1–2 years, depending on location performance and operational efficiency.

Interested investors can connect with the brand’s franchise team to evaluate location suitability, investment readiness, and onboarding requirements.

Disclaimer: All scores, rankings, and estimates on ForeFind are independently produced editorial assessments using publicly available data and validated brand-submitted information. They are not verified facts, financial advice, or investment recommendations. Full Disclaimer.

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