Brew King Beverages Franchise

Franchise Quick Facts

Brand Name: Brew King Beverages Industry / Business Category: Brewery and Brewpub (Food & Beverage) Founded Year: 2020 Franchise Started Year: 2022 Total Franchise Outlets: 1–10 Estimated Investment: INR 1 Crore – 5 Crore Franchise Fee: INR 25 Lakh – 1 Crore (depending on format) Royalty Fee: 8% Space Requirement: 2000 – 10000 sq. ft. Staff Requirement: Varies by format (approx. 10–70 staff) Expected Payback Period: 1–6 years

1. What is Brew King Beverages?

Brew King Beverages is a brewery and brewpub business that produces and serves craft beer along with a multi-cuisine food menu. It operates in the food and beverage hospitality sector, targeting urban consumers seeking in-house brewed beer and dine-in experiences in premium casual dining environments.

2. How the Business Works

The business operates through brewpub outlets where customers consume freshly brewed beer and food.

Customers typically interact through:

• Walk-in dining and group visits
• Ordering craft beer brewed on-site
• Purchasing food and beverages within the outlet

Daily operations include brewing beer, managing kitchen services, handling customer service, and maintaining dining operations. Revenue is generated through the sale of beverages, food items, and group dining experiences.

3. Products or Services Offered

The franchise offers a combination of beverage and dining services:

Craft Beer Production

• Fresh beer brewed in-house
• Multiple beer variants and recipes

Food and Dining Menu

• Multi-cuisine dishes
• Desserts and complementary food items

Brewpub Experience

• Dine-in hospitality environment
• Group and social dining setups

4. How the Franchise Model Works

The franchise model allows partners to operate large-format brewpub outlets under the Brew King Beverages brand.

Franchise partners are responsible for:

• Managing daily restaurant and brewing operations
• Hiring and supervising staff
• Maintaining service quality and customer experience
• Driving local marketing and partnerships

The franchisor provides support in setup, licensing, supply chain, branding, and operational processes. Franchisees receive assistance in establishing and running the brewpub while managing business performance locally.

5. Franchise Cost and Investment Overview

The investment requirement varies depending on the outlet format.

Key cost components include:

• Total investment ranging from INR 1 crore to INR 5 crore or higher depending on format
• Franchise fee between INR 25 lakh and INR 1 crore
• Brewery setup and equipment
• Interior design and dining infrastructure
• Kitchen setup and inventory
• Working capital for operations

An ongoing royalty of 8% on gross monthly revenue is applicable.

6. Space and Infrastructure Requirements

The business requires a large commercial space for brewing and dining operations.

Typical requirements include:

• Space between 2000 and 10000 sq. ft.
• Brewing equipment and storage facilities
• Full-service kitchen and bar setup
• Seating and dining areas
• Utilities for large-scale operations

Locations in urban centers, commercial hubs, or high-footfall areas are generally suitable.

7. Training and Franchise Support

Franchise partners receive end-to-end support for launching and managing the business.

Support includes:

• Assistance with licenses and regulatory approvals
• Setup guidance for brewery and outlet design
• Staff hiring and training support
• Supply chain and inventory management
• Marketing and branding assistance

These systems help franchisees handle complex operations associated with brewpub businesses.

8. Revenue Model and ROI Factors

Revenue is generated through food and beverage sales within the outlet.

Key revenue drivers include:

• Beverage sales, especially in-house brewed beer
• Food menu pricing and variety
• Customer footfall and group bookings
• Location and brand positioning

Profitability depends on operational efficiency, customer volume, and pricing strategy. The expected payback period ranges from 1 to 6 years depending on investment scale and outlet performance.

9. Brand History and Expansion

The company was established in 2020 and began franchising in 2022. It currently operates with a limited network of 1 to 10 franchise outlets.

The brand is expanding in major urban markets, including metro and tier-1 cities.

10. Key Advantages of the Franchise

• Operates in the craft beer and brewpub segment
• High revenue potential from food and beverage sales
• Large-format business with scalable capacity
• Multiple revenue streams within a single outlet
• Structured support for setup and operations