Big Wong Franchise
Franchise Quick Facts
| Brand Name | Big Wong |
|---|---|
| Industry / Category | Quick Service Restaurant (Pan-Asian Cuisine) |
| Founded Year | 2013 |
| Franchise Started Year | 2025 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 50 Lakh – 1 Crore |
| Franchise Fee | INR 20 Lakh |
| Royalty Fee | 6% |
| Space Requirement | 1000 – 3500 sq. ft. |
| Expected Payback Period | 2–3 Years |
1. What is Big Wong?
Big Wong is a quick service restaurant brand specializing in Pan-Asian cuisine, offering both dine-in and delivery formats. The business primarily serves urban consumers seeking affordable Asian meals, including Chinese and related cuisines, through a combination of physical outlets and aggregator-based delivery platforms.
It operates within the fast-casual dining segment, focusing on high-volume order generation and repeat customer demand.
2. How the Business Works
The business functions through a hybrid model combining dine-in service and strong delivery operations. Customers can either visit the outlet for casual dining or place orders through online food delivery platforms.
Daily operations typically include:
- Food preparation in a centralized kitchen setup within the outlet
- Order processing via walk-in customers and delivery aggregators
- High reliance on repeat orders and customer retention
- Continuous order flow driven by digital platforms such as Zomato and Swiggy
Revenue is generated from both in-store dining and online delivery, with delivery contributing a significant share in many locations.
3. Products or Services Offered
The brand focuses on Pan-Asian cuisine with a menu structured around popular, high-demand items.
Core categories include
- Chinese main course dishes
- Noodles and rice preparations
- Appetizers and starters
- Combo meals designed for value and convenience
- Delivery-friendly meal packaging
The offering is designed to cater to both individual orders and group consumption, supporting dine-in and delivery equally.
4. How the Franchise Model Works
The franchise model allows partners to operate a Big Wong outlet under the brand’s established business system.
Franchise partner responsibilities
- Investing in outlet setup and operations
- Managing day-to-day business activities
- Hiring and supervising staff
- Maintaining quality and service standards
Franchisor support includes
- Brand licensing and operational framework
- Menu standardization
- Vendor and supply chain alignment
- Guidance on delivery platform integrations
The outlet operates under defined brand guidelines, ensuring consistency across locations.
5. Franchise Cost and Investment Overview
Setting up a Big Wong franchise involves multiple cost components.
Key investment elements
- Franchise fee (INR 20 Lakh)
- Interior setup and kitchen infrastructure
- Equipment and fixtures
- Initial inventory and raw materials
- Licensing and compliance costs
- Working capital for initial months
The total estimated investment ranges from INR 50 Lakh to INR 1 Crore depending on location, outlet size, and format.
A royalty fee of 6% is applicable on revenue.
6. Space and Infrastructure Requirements
The franchise requires a medium to large commercial space suitable for both kitchen operations and customer seating.
Typical requirements
- Area: 1000 to 3500 sq. ft.
- Location: High footfall commercial zones, food hubs, or dense residential areas
- Kitchen setup with necessary cooking equipment
- Dining area with casual seating (for dine-in model)
- Storage and inventory space
Staffing needs vary by outlet size but typically include kitchen staff, service personnel, and delivery coordination roles.
7. Training and Franchise Support
The brand provides structured support to help franchise partners operate efficiently.
Support areas include
- Initial operational training for staff and owners
- Assistance in outlet setup and layout planning
- Menu and recipe standardization
- Integration with delivery platforms
- Ongoing operational guidance
This support system helps maintain consistency in food quality, service, and customer experience.
8. Revenue Model and ROI Factors
Revenue is driven by a combination of dine-in sales and high-volume delivery orders.
Key revenue drivers
- Strong demand for affordable Asian cuisine
- High repeat order frequency
- Online food delivery platform visibility
- Combo meals and value pricing
Profitability factors include
- Efficient kitchen operations
- Optimized delivery commissions
- Cost control on ingredients and staffing
The expected payback period is typically between 2 to 3 years, depending on location performance and operational efficiency.
9. Brand History and Expansion
The brand was established in 2013 in Gurugram and expanded across major urban centers including Delhi NCR and Bangalore. Over time, it has built a consistent customer base supported by repeat ordering behavior.
Franchising began in 2025 as part of a broader expansion strategy aimed at scaling presence across additional cities in India.
10. Key Advantages of the Franchise
- Established presence in urban food markets
- Strong delivery-driven business model
- High repeat customer potential
- Scalable outlet formats
- Integrated support for aggregator platforms
- Balanced dine-in and delivery revenue streams
What is the investment required for Big Wong franchise?
The total investment typically ranges between INR 50 Lakh and INR 1 Crore, including setup, equipment, and operational costs.
How does the Big Wong franchise business work?
The business operates through dine-in and delivery channels, with a strong emphasis on online orders via food delivery platforms alongside walk-in customers.
What space is required for this franchise?
An outlet requires approximately 1000 to 3500 sq. ft., depending on the format and location.
How long does it take to recover the investment?
The expected payback period is around 2 to 3 years, subject to operational efficiency and market conditions.
How can investors apply for the franchise?
Interested investors can connect with the brand’s franchise team to initiate discussions, evaluate location feasibility, and proceed with onboarding.
Disclaimer: All scores, rankings, and estimates on ForeFind are independently produced editorial assessments using publicly available data and validated brand-submitted information. They are not verified facts, financial advice, or investment recommendations. Full Disclaimer.
