Bhambhani Foods India Franchise

Franchise Quick Facts

1. What is 99 Pizza?

99 Pizza is a quick service restaurant (QSR) brand focused on offering affordable, freshly prepared pizzas. It operates in the fast-food segment, targeting a broad customer base with a pricing strategy designed to make pizza accessible across different income groups.

The franchise represents a compact pizza outlet built around high-volume sales and value-driven pricing.

2. How the Business Works

The business follows a QSR model centered on fast preparation and takeaway or quick dining.

Customers interact with the outlet through:

• Counter-based ordering
• On-site pizza preparation
• Quick service for takeaway or limited dine-in

The operational workflow includes:

• Dough preparation and ingredient assembly
• Baking pizzas using standardized processes
• Serving fresh products within short timeframes

Revenue is generated through frequent transactions, supported by affordability and repeat purchases.

3. Products or Services Offered

The offering is focused on pizza-based menu items.

Core Products

• Freshly prepared pizzas across multiple variants
• Value-priced pizza options

Menu Positioning

• Entry-level pricing to attract a wide audience
• Products designed for mass-market consumption

Additional Offerings

• Variations in toppings and flavors
• Menu adjustments based on customer preferences and trends

4. How the Franchise Model Works

The franchise operates as a single-unit QSR outlet.

Role of the Franchise Partner

• Invest in setting up the outlet
• Manage daily operations including staff and service
• Maintain product quality and consistency
• Handle local marketing and customer engagement

Operational Responsibilities

• Managing kitchen operations and order flow
• Ensuring timely service and hygiene standards
• Monitoring sales and inventory

Franchisor Support

• Assistance in site selection and outlet setup
• Training for franchise owners and staff
• Menu planning and operational guidance
• Marketing support including digital promotion
• Ongoing business support and performance monitoring

The franchisee operates independently while following brand-defined processes.

5. Franchise Cost and Investment Overview

The investment requirement is positioned in the lower to mid-range for QSR businesses.

Estimated Investment

• INR 5 lakh to INR 10 lakh

Cost Components

• Franchise fee (INR 3,00,000)
• Kitchen equipment and setup
• Interior and branding
• Initial raw materials and inventory
• Working capital

Ongoing Fees

• Royalty fee of approximately 5%

6. Space and Infrastructure Requirements

The business is designed for compact QSR setups.

Requirements:

• Small to mid-sized retail space
• Kitchen setup for pizza preparation and baking
• Order counter and service area

Location Considerations:

• High-footfall areas
• Commercial zones and food clusters
• Residential areas with delivery demand

7. Training and Franchise Support

Support systems are designed to standardize operations and assist franchise partners.

Support Areas:

• Training on food preparation and service processes
• Assistance in outlet design and layout
• Guidance on staff management and operations
• Marketing and promotional support
• Ongoing operational and business assistance

These systems help franchisees establish and manage the outlet effectively.

8. Revenue Model and ROI Factors

Revenue is generated through direct food sales.

Key Revenue Drivers:

• Affordable pricing strategy attracting large customer base
• High repeat purchase potential
• Demand for fast food across different occasions

Cost Considerations:

• Raw material costs
• Staff wages
• Rent and utilities
• Royalty payments

ROI Factors:

• Profitability depends on sales volume and location performance
• Cost control and operational efficiency impact margins

9. Brand History and Expansion

The brand was established in 2023 and has initiated franchising in the same year. It is in an early expansion phase with a focus on scaling across multiple locations.

Growth is driven by demand for affordable fast food options in urban and semi-urban markets.

10. Key Advantages of the Franchise

• Entry into the pizza QSR segment with value-based pricing
• Relatively low investment compared to large food chains
• High demand category with consistent consumer interest
• Simple and standardized operational model
• Repeat customer potential driven by affordability
• Ongoing support in setup and operations

11. Investor Questions

What is the investment required for 99 Pizza franchise?

The investment typically ranges from INR 5 lakh to INR 10 lakh, including franchise fee, setup, and working capital.

How does the 99 Pizza franchise business work?

The franchise operates as a QSR outlet serving pizzas. Revenue is generated through direct food sales with a focus on affordability and high customer turnover.

What space is required for this franchise?

A compact retail space suitable for kitchen operations and order handling is required, typically in high-footfall areas.

How long does it take to recover the investment?

The payback period depends on location performance and sales volume, as no fixed timeline is specified.

How can investors apply for the franchise?

Investors can apply through the brand’s franchise onboarding process, which includes evaluation, training, and outlet setup support.