Bhai Ki Chai

Bhai Ki Chai Franchise

Franchise Quick Facts

1. What is Bhai Ki Chai?

Bhai Ki Chai is a café-style tea and beverage brand focused on serving traditional Indian chai along with modern tea blends, coffee, and light food items. It operates in the organized tea café segment, targeting customers seeking a social, casual, and culturally themed café experience.

The franchise represents a retail café outlet combining beverage sales, snack offerings, and experiential dining.

2. How the Business Works

The business follows a café-based operating model.

Customers visit the outlet to order beverages and snacks, either for dine-in or takeaway. The service model is designed for quick preparation and comfortable in-store consumption.

Typical workflow includes:

• Customer ordering at the counter or service area
• Preparation of tea, coffee, and snacks
• Serving for dine-in or takeaway
• Managing seating, ambience, and customer experience

Revenue is generated through direct sales of beverages, packaged tea products, and food items.

3. Products or Services Offered

The offering combines traditional tea with modern café products.

Tea-Based Beverages

• Masala chai and spiced tea variants
• Ginger and cardamom-based teas
• Flavored and specialty tea blends

Signature and Packaged Teas

• Custom tea blends developed for retail consumption
• Packaged tea products for home use

Additional Beverages

• Coffee options
• Cold teas and iced beverages
• Fusion and dessert-style drinks

Snacks and Light Food

• Indian snacks such as fried items and bakery products
• Sandwiches and quick bites

Café Experience

• Seating-based environment for social interaction
• Themed interiors designed for customer engagement

4. How the Franchise Model Works

The franchise operates as a single-unit café outlet.

Role of the Franchise Partner

• Invest in and set up the café
• Manage daily operations including staff and service
• Maintain product quality and customer experience
• Handle local marketing and customer engagement

Operational Structure

• Standardized beverage preparation processes
• Defined service and quality guidelines
• Menu and pricing framework set by the brand

Franchisor Support

• Provides training and operational systems
• Assists in outlet setup and design
• Offers marketing and branding support

The franchisee runs the outlet independently while adhering to brand standards.

5. Franchise Cost and Investment Overview

The investment requirement is aligned with mid-range café setups.

Estimated Investment

• INR 10 lakh to INR 20 lakh

Cost Components

• Franchise fee (INR 1,50,000)
• Interior design and café setup
• Equipment for beverage preparation
• Initial inventory and supplies
• Working capital

Ongoing Fees

• Royalty of approximately 4%

6. Space and Infrastructure Requirements

The café requires a moderate retail space.

Requirements:

• Space between 300 and 1000 sq. ft.
• Seating arrangement for customers
• Beverage preparation area
• Storage and utility setup

Preferred Locations:

• High-footfall urban areas
• Commercial zones and high streets
• College areas and social hubs

7. Training and Franchise Support

Franchise partners receive support for operational setup and management.

Support Areas:

• Training on beverage preparation and service
• Guidance on store layout and setup
• Marketing and promotional strategies
• Ongoing operational assistance

These systems help ensure consistency across outlets.

8. Revenue Model and ROI Factors

Revenue is generated through multiple streams within the café model.

Key Revenue Drivers:

• Sales of tea, coffee, and beverages
• Snack and food item sales
• Retail sale of packaged tea products

Cost Considerations:

• Raw materials and ingredients
• Staff salaries
• Rent and utilities
• Royalty payments

ROI Indicators:

• Expected payback period of 1–2 years
• Profitability depends on location, pricing, and customer volume

9. Brand History and Expansion

The brand was established in 2018 and has expanded to multiple outlets. Franchising began in 2025 as part of its growth strategy.

Expansion focuses on urban markets with strong demand for organized tea café formats.

10. Key Advantages of the Franchise

• Operates in the growing organized tea café segment
• Combines traditional tea with modern café experience
• Multiple revenue streams including packaged products
• Moderate investment compared to full-scale restaurants
• Repeat customer potential driven by daily consumption habits
• Low royalty structure relative to many café brands

11. Investor Questions

What is the investment required for Bhai Ki Chai franchise?

The total investment typically ranges from INR 10 lakh to INR 20 lakh, including franchise fee, café setup, and initial operating costs.

How does the Bhai Ki Chai franchise business work?

The franchise operates as a café serving tea, beverages, and snacks. Revenue is generated through direct sales and repeat customer visits.

What space is required for this franchise?

A space of approximately 300 to 1000 sq. ft. is required, depending on the outlet format and seating capacity.

How long does it take to recover the investment?

The expected payback period is around 1 to 2 years, depending on location performance and sales.

How can investors apply for the franchise?

Investors can apply through the brand’s official franchise enquiry process, followed by evaluation and onboarding steps.