About the brand
Belgiyum Waffles & More Franchise
Brand Information Snapshot
| Brand Name | Belgiyum Waffles & More |
|---|---|
| Industry Category | Food & Beverage |
| Business Segment | Dessert QSR (Waffles, Pancakes, Shakes & Snacks) |
| Founded Year | 2018 |
| Franchise Started Year | 2019 |
| Headquarters | India |
| Number of Franchise Outlets | 1–10 |
1. What is Belgiyum Waffles & More?
Belgiyum Waffles & More is a franchise-based quick service restaurant brand operating in the dessert and snack segment, offering waffles, pancakes, shakes, and fast food items through compact retail outlets.
The business targets urban consumers seeking quick dessert options and casual snacking experiences across dine-in, takeaway, and impulse purchase occasions.
2. How the Business Works
The business operates as a dessert-focused QSR model with fast preparation and high product turnover.
A typical customer journey includes:
- Visiting the outlet or ordering takeaway
- Selecting dessert or snack items from the menu
- Receiving freshly prepared items within a short time
- Consuming on-site or taking the order away
Daily operations involve batter preparation, cooking, assembling menu items, handling orders, and maintaining hygiene standards.
Revenue is generated through direct sales of dessert items and beverages, supported by repeat consumption and impulse buying behavior.
3. Products or Services Offered
The menu focuses on dessert-led offerings with supporting snack items.
Core Product Categories:
- Waffles
Prepared with different toppings and flavor variations
- Mini Pancakes
Bite-sized dessert items with syrups and add-ons
- Waffle-Based Desserts
Combinations such as waffle sundaes with ice cream and toppings
- Thick Shakes
Beverage options designed to complement desserts
- Belgian Fries
Snack items served with dips
- Sandwiches and Light Snacks
Additional food options for broader appeal
The product mix supports both dessert consumption and light meal occasions.
4. How the Franchise Model Works
The franchise model is designed around compact QSR outlets with standardized menu execution.
Franchise Partner Responsibilities:
- Set up and operate the outlet
- Manage food preparation and service
- Maintain product quality and hygiene
- Handle staff and day-to-day operations
Franchisor Role:
- Provide brand identity and menu framework
- Offer guidance on outlet setup and equipment
- Deliver training for product preparation and operations
- Support marketing and operational processes
The model enables franchisees to run a focused dessert outlet with structured systems.
5. Franchise Cost and Investment Overview
The investment requirement is positioned in the mid-range for dessert QSR formats.
Investment Details:
| Estimated Investment | INR 10 Lakh – 20 Lakh |
|---|---|
| Franchise Fee | INR 2,50,000 |
| Royalty Fee | 7% |
Cost Components:
- Kitchen equipment and preparation setup
- Interior and branding setup
- Initial raw material inventory
- Staffing and operational expenses
- Marketing and launch costs
The relatively compact setup helps control initial capital requirements.
6. Space and Infrastructure Requirements
The business is designed for small-format outlets.
Requirements:
| Space Needed | 150 – 350 sq. ft. |
|---|---|
| Location Preference | High footfall areas such as malls, streets, and commercial zones |
| Infrastructure Needs | — |
- Preparation counter and cooking equipment
- Display and serving area
- Storage for ingredients
Staffing:
- Small team for preparation and service
The compact footprint allows flexible placement in various retail environments.
7. Training and Franchise Support
Support systems are focused on product consistency and operational execution.
Support Includes:
- Training on food preparation and menu handling
- Assistance with site selection and outlet setup
- Marketing and promotional guidance
- Ongoing operational support
These systems help maintain standardized product quality across outlets.
8. Revenue Model and ROI Factors
Revenue is generated through sales of desserts, snacks, and beverages.
Key Revenue Drivers:
- High demand for dessert and snack items
- Impulse purchases in high-footfall locations
- Repeat visits driven by taste preference
- Combination orders (desserts + beverages)
ROI Considerations:
Estimated Payback Period: 1–2 years
- Moderate pricing with high-volume sales potential
- Profitability influenced by location and customer traffic
- Efficient operations and cost control impact margins
The model benefits from quick service and high turnover.
9. Brand History and Expansion
- Established in 2018
- Franchise model introduced in 2019
- Expanding through franchise outlets across India
The brand is positioned in the growing dessert QSR segment with increasing demand in urban markets.
10. Key Advantages of the Franchise
- Operates in a high-growth dessert and snack category
- Compact outlet format with flexible location options
- Moderate investment requirement compared to full-scale restaurants
- Repeat purchase potential driven by taste and convenience
- Simple menu and operational model
- Structured support for setup and operations
Franchise Investment Snapshot
| Estimated Investment | INR 10 Lakh – 20 Lakh |
|---|---|
| Franchise Fee | INR 2,50,000 |
| Royalty Fee | 7% |
| Space Requirement | 150 – 350 sq. ft. |
| Payback Period | 1–2 Years |
| Number of Outlets | 1–10 |
Investment and financials
Investor fit profile
Franchise support
Brand strength
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