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About the Business

About Us:

Dr. Grill is a distinguished franchise network of ‘Fast Casual Restaurants,’ proudly owned and promoted by the renowned franchisor, Belch Food Pvt Ltd (BFPL). Currently, Belch operates a thriving chain of five restaurants in Coimbatore and has set its sights on an ambitious expansion across other major Indian metropolises, starting from the South.

Belch’s journey has involved meticulous study and analysis of the local quick-service restaurant market, both in Tamil Nadu and nationwide. Our overarching mission is to craft a comprehensive business, marketing, and financial strategy under the esteemed ‘Dr. Grill’ brand, designed to not only achieve our financial objectives but also to establish our presence as the leading franchise network of the ‘best grill chicken restaurant’ in the country.

There are three compelling reasons underpinning our belief in Dr. Grill’s impending success as a fast casual restaurant. Firstly, we recognize a lack of direct competition that champions the adverse health effects of fried food (such as chicken) and fervently promotes the merits of grilled cuisine. Secondly, our unwavering focus on creating grill recipes tailored to children and families sets us apart. The market offers limited options that cater to the preference for moderately spiced grill chicken among kids and women. Lastly, the enterprising spirit of our team, fortified by technology-driven processes and savvy social media marketing, promises to deliver a distinctive takeaway experience that not only delights but generates profit.

Our Growth:

Dr. Grill Restaurant represents a burgeoning chain in the ‘good food movement,’ rapidly evolving into a recognized brand within a remarkably short span. Each Dr. Grill restaurant has played a pivotal role in our compelling growth story, contributing in an impressive manner. Every Dr. Grill franchisee can rest assured of our extensive experience and active support, collectively forging a winning brand that benefits all stakeholders. At Dr. Grill, we firmly believe that genuine growth lies not just in profit-making but in cultivating a wholesome food culture that sets our brand apart and guarantees returning clients who savor our range of delectably healthy fare.

Our Food:

Dr. Grill offers ‘deliciously healthy’ grilled chicken and vegetarian dishes crafted without the inclusion of harmful substances or processes. Our menu consists of chicken, rice, bread, and vegetables, ensuring freshness and adherence to stringent quality standards. At the heart of our culinary craft lies a secret selection of spices and herbs, making our signature grilled chicken not only the tastiest but also the healthiest. Our minimalist menu comprises grilled chicken, wraps, sandwiches, a selection of sides, appetizers, and indulgent ice creams.

Key Benefits:

– Food that appeals to both families and the youth
– Easy preparation, takeaway, and delivery
– Manageable startup costs
– Controlled overheads with minimal labor requirements
– Proven staff training system
– Streamlined technology-driven processes for easy management
– Targeted marketing initiatives, including a customer loyalty program
– Opportunities for owning multiple stores
– Ongoing support and training
– A business that proves resilient even during economic downturns

Our Support for Franchisees:

As a Dr. Grill franchisee, you can count on our unwavering support both before and after launching your restaurant. We provide comprehensive assistance with:

– Location selection
– In-store design
– Social media marketing
– Equipment procurement and installation
– Management of raw material sourcing
– Staff training
– Transfer of technical know-how
– POS software training
– Guidance on government licensing and other formalities
– Continuous business support

Are You Qualified?

Dr. Grill offers franchise opportunities exclusively to those who successfully navigate our Application Process. We are in search of unique individuals driven by entrepreneurial spirit. As a franchisee, you will run your own business within the framework of the Dr. Grill brand and business model. Success as a Dr. Grill franchisee requires both the necessary financial resources and a track record, as well as the attributes of a business owner. If you meet these criteria and are ready for an exciting new challenge and opportunity, don’t hesitate to contact us today!

Your Investment:

Establishing a Dr. Grill Restaurant is a streamlined process, supported by a team of experts at every stage, from site selection to the grand launch. Comparatively, our startup costs are affordable, ranging from 20-25 Lakhs for a Classic Outlet and 5-8 Lakhs for an Express Counter, inclusive of the franchise fee, apart from real estate expenses. However, the specific costs may vary depending on the location, so please reach out to us for detailed information.

Your Next Steps:

Embark on the journey to the grand opening of your Dr. Grill restaurant with these quick and easy steps:

1. Submit the ‘Request for Franchise’ form
2. Complete the Franchise Application
3. Meet the Dr. Grill Team
4. Conduct Research and Select a Location
5. Secure Financing
6. Sign the Franchise Agreement
7. Sign the Lease Agreement
8. Attend Training
9. Build Your Store
10. Celebrate the Grand Opening



Additional Details

  • Investment RequiredINR 20 Lac - 30 Lac
  • Started Year2014
  • Area Required (sq.ft)400 - 600
  • Franchise Count10
  • Tax System InclusionYes
  • Comprehensive Franchise ManualsDetailed franchise manuals are available
  • Strategic Head Office SupportYes, offers head office guidance
  • Business training locationCoimbatore
  • Field Assistance OptionsField assistance is available
  • Agreement TemplateStandard business agreement is available
  • Business Term Duration5-No of years Years
  • Franchise Renewal AvailabilityTerm is renewable