About the brand
Basanti Kapde Aur Koffee Franchise
Brand Information Snapshot
| Brand Name | Basanti Kapde Aur Koffee |
|---|---|
| Industry Category | Retail (Fashion & Lifestyle) |
| Business Segment | Designer Jewellery and Fashion Retail |
| Founded Year | 2017 |
| Franchise Started Year | 2023 |
| Headquarters | Delhi, India |
| Number of Franchise Outlets | 1–10 |
1. What is Basanti Kapde Aur Koffee?
Basanti Kapde Aur Koffee is a retail franchise brand operating in the fashion and lifestyle sector, offering designer jewellery and curated fashion products through boutique-style outlets.
The business targets urban consumers seeking contemporary and occasion-based fashion items, combining apparel, accessories, and a styled retail experience within a single store environment.
2. How the Business Works
The business functions as a retail boutique model focused on curated fashion merchandise.
Products are sourced and organized under the brand’s design and merchandising approach, then displayed in physical outlets. Customers visit the store, browse collections, and purchase items directly.
Typical operational flow includes:
- Customer walk-ins to the retail outlet
- Product browsing across jewellery and fashion categories
- Assisted selling through in-store staff
- Billing and immediate purchase completion
Revenue is generated through direct sales of fashion and jewellery products, with pricing determined by design, material, and positioning.
3. Products or Services Offered
Franchise outlets offer a combination of fashion and lifestyle products:
Designer Jewellery
- Fashion jewellery collections
- Occasion-based accessories
Fashion Apparel
- Contemporary clothing selections
- Curated pieces reflecting modern and traditional styles
Lifestyle Retail Experience
- Boutique-style presentation of collections
- Multi-category fashion retail under one outlet
The assortment is designed to cater to customers seeking coordinated fashion and accessory options.
4. How the Franchise Model Works
The franchise model operates as a branded retail store managed by the franchise partner.
Franchise Partner Responsibilities
- Set up and manage the retail outlet
- Handle day-to-day store operations
- Manage staff, sales, and customer engagement
- Execute local marketing activities
Franchisor Role
- Provide product collections and merchandising direction
- Define store design and branding guidelines
- Offer operational and marketing support
The franchisee focuses on retail execution while the brand maintains control over product positioning and store identity.
5. Franchise Cost and Investment Overview
The investment required to open a Basanti Kapde Aur Koffee franchise falls within a mid-to-high retail investment range.
| Estimated Investment | INR 50 lakh – 1 crore |
|---|---|
| Franchise Fee | Not applicable |
| Royalty Fee | 0% |
Key Cost Components
- Store interiors and visual merchandising
- Initial inventory procurement
- Fixtures, lighting, and display units
- Rental deposits for commercial space
- Staffing and operational setup
The absence of ongoing royalty fees impacts long-term cost structure.
6. Space and Infrastructure Requirements
The business requires a larger retail footprint compared to typical quick-service formats.
| Space Requirement | 1000 – 1500 sq. ft. |
|---|---|
| Preferred Locations | High-street retail areas, malls, or premium commercial zones |
Infrastructure Needs
- Retail display fixtures for jewellery and apparel
- Trial and browsing areas
- Billing and customer service counter
- Interior design aligned with boutique positioning
Staffing
- Sales associates for customer assistance
- Store manager for operations
7. Training and Franchise Support
Franchise partners receive structured support to operate the retail outlet effectively.
Support areas include:
- Training on product categories and brand positioning
- Guidance on store operations and customer handling
- Marketing and promotional support for local visibility
- Ongoing operational assistance
These systems are intended to standardize customer experience and improve store performance.
8. Revenue Model and ROI Factors
Revenue is generated through retail sales of jewellery and fashion products.
Key Revenue Drivers
- Walk-in customers in high-footfall locations
- Occasion-based purchases and seasonal demand
- Repeat customers seeking updated collections
Pricing Model
- Product pricing based on design, material, and positioning
ROI Indicators
- Expected ROI: approximately 30%
- Payback period: 1–2 years
Performance depends on location quality, inventory selection, and customer conversion rates.
9. Brand History and Expansion
The business was established in 2017 and operates within the fashion retail segment.
The brand has developed a presence in Delhi’s fashion market and expanded into franchising in 2023 to scale its retail footprint.
The franchise network currently ranges between 1 and 10 outlets, indicating early-stage expansion through partner-operated stores.
10. Key Advantages of the Franchise
- Established presence in urban fashion retail markets
- Multi-category offering combining jewellery and apparel
- No royalty fee structure improves long-term margins
- Boutique retail model suitable for premium locations
- Demand driven by fashion cycles and occasion-based purchases
- Structured training and operational support
Franchise Investment Snapshot
| Estimated Investment | INR 50 lakh – 1 crore |
|---|---|
| Franchise Fee | Not applicable |
| Royalty Fee | 0% |
| Space Requirement | 1000 – 1500 sq. ft. |
| Payback Period | 1–2 years |
| Number of Outlets | 1–10 |
Investment and financials
Investor fit profile
Franchise support
Brand strength
Forefind rank history
Licences and compliance
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