About the brand
Badmash Biryani Franchise
Franchise Quick Facts
| Brand Name | Badmash Biryani |
|---|---|
| Industry / Business Category | Food & Beverage |
| Business Segment | Quick Service Restaurant / Cloud Kitchen (Biryani & North Indian Cuisine) |
| Founded Year | 2019 |
| Franchise Started Year | 2019 |
| Total Franchise Outlets | 10–20 |
| Estimated Investment | INR 5 lakh – 10 lakh |
| Franchise Fee | INR 2,50,000 |
| Royalty Fee | 5% |
| Space Requirement | 250 – 500 sq. ft. |
| Staff Requirement | Small kitchen and service team |
| Expected Payback Period | 1–2 years |
1. What is Badmash Biryani?
Badmash Biryani is a food service franchise operating in the quick service restaurant and delivery segment, offering biryani and North Indian cuisine through dine-in, takeaway, and cloud kitchen formats.
The brand focuses on prepared meals such as biryani, kebabs, curries, beverages, and desserts, targeting customers seeking complete meal options with strong demand across urban and semi-urban markets.
2. How the Business Works
The business operates through a kitchen-led model that supports dine-in, takeaway, and online delivery.
Typical customer interaction includes:
- Customers order food at the outlet or through delivery platforms
- Orders are prepared using standardized recipes
- Meals are served for dine-in or packed for takeaway/delivery
Daily operations include:
- Ingredient preparation and kitchen workflow management
- Cooking biryani using batch or made-to-order processes
- Managing incoming orders from walk-in and online channels
- Packaging and dispatching delivery orders
Revenue is generated from food sales across multiple channels, with delivery contributing a significant share in many locations.
3. Products or Services Offered
The menu is structured around North Indian cuisine with biryani as the core product.
Core Categories
Biryani Variants
- Chicken, mutton, and vegetarian options
- Regional styles with varied spice profiles
Kebabs and Starters
- Grilled or marinated items such as seekh kebabs and tikka variants
Curries and Main Course
- North Indian gravies paired with breads or rice
Street Food and Snacks
- Items such as chaat and fried snacks
Beverages
- Shakes and flavored drinks
Desserts
- Brownies and Indian sweets
The product mix supports both individual meals and group orders.
4. How the Franchise Model Works
The franchise operates as a standardized food outlet or cloud kitchen model.
Role of the Franchise Partner
- Set up and manage the kitchen or outlet
- Handle food preparation, staffing, and order fulfillment
- Manage daily operations including inventory and hygiene
- Execute local marketing and customer service
Operational Structure
- Centralized menu and recipes guide preparation
- Outlets operate under brand identity and service format
- Franchisees manage local execution and performance
Franchisor Interaction
- Provides setup guidance and kitchen planning
- Offers training in food preparation and operations
- Supports marketing and brand positioning
5. Franchise Cost and Investment Overview
The franchise is positioned as a moderate investment food business.
Investment Details
| Estimated Investment | INR 5 lakh – 10 lakh |
|---|---|
| Franchise Fee | INR 2,50,000 |
| Royalty Fee | 5% |
Cost Components
- Kitchen equipment and setup
- Interior and branding (if dine-in format)
- Initial raw materials and inventory
- Licenses and compliance
- Working capital for operations
6. Space and Infrastructure Requirements
The model supports both dine-in and delivery-focused formats.
Space Requirement
- 250 to 500 sq. ft.
Location Type
- High-density residential areas
- Food delivery hubs
- Commercial zones with takeaway demand
Infrastructure Needs
- Kitchen setup with cooking equipment
- Storage for raw materials
- Packaging and dispatch area
- POS and order management systems
Staffing
- Kitchen staff for preparation
- Support staff for order handling and service
7. Training and Franchise Support
Franchise partners receive operational and technical support for running the outlet.
Support Areas
- Training in food preparation and recipe execution
- Kitchen workflow and operational setup guidance
- Marketing and promotional assistance
- Packaging and delivery process support
Ongoing Support
- Assistance in maintaining food quality standards
- Operational guidance for efficiency improvements
- Support for customer experience and service consistency
8. Revenue Model and ROI Factors
Revenue is generated through multi-channel food sales.
Revenue Streams
- Dine-in orders
- Takeaway orders
- Online delivery platform orders
- Bulk and catering orders (where applicable)
Demand Drivers
- High demand for biryani and North Indian cuisine
- Group ordering and meal-based consumption
- Repeat customers driven by taste and convenience
ROI Considerations
Expected Payback Period: 1–2 years
- Profitability depends on:
- Location and delivery radius
- Order volume across platforms
- Food cost control and kitchen efficiency
- Customer retention and ratings
9. Brand History and Expansion
The brand was established in 2019 and began franchising in the same year.
It has expanded to multiple outlets and continues to grow through a mix of dine-in formats and delivery-focused kitchens.
The expansion strategy includes increasing presence in urban markets and leveraging the growth of food delivery platforms.
10. Key Advantages of the Franchise
- Strong demand for biryani and North Indian cuisine
- Flexible format including cloud kitchen and dine-in
- Moderate investment compared to full-service restaurants
- Multiple revenue channels including delivery
- Standardized recipes and operational systems
- Scalable model across urban markets
Investment and financials
Investor fit profile
Franchise support
Brand strength
Licences and compliance
Frequently asked questions
The investment typically ranges between INR 5 lakh and INR 10 lakh. This includes kitchen setup, equipment, initial inventory, and working capital.
The franchise operates as a food outlet or cloud kitchen where meals are prepared and sold through dine-in, takeaway, and delivery channels using standardized recipes and processes.
A space of approximately 250 to 500 square feet is required, depending on whether the outlet focuses on dine-in or delivery operations.
The expected payback period is around 1 to 2 years, depending on order volume, location performance, and cost management.
Interested investors can apply through the brand’s official franchise onboarding process, which typically includes registration, evaluation, and setup support before launch.
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