Ayursh Franchise

Brand Information Snapshot

1. What is Ayursh?

Ayursh is a franchise-based healthcare services brand operating in the clinic and home healthcare segment, offering Ayurvedic therapies and physiotherapy services through clinics and at-home treatment delivery.

The business integrates traditional Ayurvedic practices with modern service delivery through a digital platform, connecting patients with therapists and healthcare providers. It serves individuals seeking therapeutic care, rehabilitation, wellness treatments, and home-based medical support.

2. How the Business Works

The business combines clinic-based services with home healthcare delivery supported by a technology platform.

Customer Journey:

• Patients book therapy services through an online platform or enquiry system
• A therapist or healthcare provider is assigned
• Treatments are delivered either at home or at a clinic

Operational Workflow:

• Receiving and managing patient enquiries
• Assigning therapists or scheduling appointments
• Delivering therapies at home or within the clinic
• Monitoring treatment progress through system support

Revenue Generation:

• Fees charged per therapy session or treatment package
• Ongoing care plans and repeat sessions
• Multiple service categories contributing to daily patient volume

The model relies on consistent patient inflow and recurring therapy sessions.

3. Products or Services Offered

Ayursh offers a wide range of healthcare and wellness services.

Core Service Categories:

• Pain Management and Musculoskeletal Therapies

Treatments for joint pain, back pain, arthritis, and injuries

• Home-Based Elderly and Bedridden Care

Daily care services delivered at the patient’s residence

• Cancer Support Care

Therapies focused on comfort and symptom management

• Pre-Natal and Post-Natal Care

Massage and wellness therapies for mothers

• Relaxation and Rejuvenation Therapies

Full-body massages, head treatments, and stress relief therapies

• Skin and Hair Care Treatments

Ayurvedic facials, hair treatments, and dermatological support

• Weight Management Programs

Therapies for weight loss, toning, and body balance

• Rehabilitation Services

Post-surgery care and stroke recovery programs

• Mental Wellness Services

Therapy programs combining Ayurveda, counseling, and yoga

• Specialized Treatments

Services for chronic and lifestyle-related conditions

These offerings create a multi-service healthcare model addressing both medical and wellness needs.

4. How the Franchise Model Works

The franchise model is designed around operating a clinic and delivering home-based healthcare services using the Ayursh platform.

Role of the Franchise Partner:

• Establish and manage a clinic or healthcare center
• Deliver therapies through in-house or hired therapists
• Provide home-based healthcare services in the local area

Operational Structure:

• The franchisor provides access to a digital platform connecting patients and service providers
• Franchisees receive patient leads and manage service delivery
• Standardized therapy protocols and service guidelines are followed

Responsibilities of Franchise Owner:

• Managing clinic operations and staff
• Ensuring service quality and adherence to brand standards
• Handling patient appointments and therapy execution
• Coordinating home service delivery

This model combines physical infrastructure with digital lead generation and service coordination.

5. Franchise Cost and Investment Overview

The investment requirement reflects a mid-range healthcare service setup.

Investment Details:

Cost Components:

• Clinic setup and interiors
• Medical equipment and therapy tools
• Technology integration and software usage
• Staff hiring and training
• Initial marketing and operational setup

The royalty structure applies to ongoing revenue generated by the franchise.

6. Space and Infrastructure Requirements

The business requires a clinic setup capable of supporting therapy services and operations.

Space Requirements:

Area Required: 700 – 1000 sq. ft.

Infrastructure Needs:

• Consultation rooms
• Therapy and treatment rooms
• Equipment for Ayurvedic and physiotherapy treatments
• Administrative and scheduling space

Preferred Locations:

• Urban and semi-urban residential areas
• Locations with access to patient demand

Staffing:

• Therapists and healthcare professionals
• Administrative staff for operations and coordination

7. Training and Franchise Support

Franchise partners receive structured support across operations, technology, and service delivery.

Support Includes:

• Patient Lead Generation

Access to a steady flow of enquiries through the platform

• Technology and CRM Tools

System for booking, scheduling, and managing therapies

• Clinical and Therapy Guidance

Support on executing treatments according to defined protocols

• Training Programs

Training for therapists and healthcare professionals

• Marketing and Promotion Support

Assistance in building local visibility

• Supply Support

Access to required medicines and therapy-related products

These systems help franchisees manage both clinical services and operational workflows.

8. Revenue Model and ROI Factors

Revenue is generated through therapy services delivered at clinics and patient homes.

Revenue Drivers:

• High demand for home-based healthcare services
• Recurring therapy sessions and treatment packages
• Multiple service categories contributing to revenue streams

Operational Indicators:

• Daily patient enquiries and therapy sessions drive consistent income
• Average pricing per session contributes to daily revenue

ROI Considerations:

Payback Period: Less than 1 year

• Profitability depends on patient volume and service efficiency
• Utilization of therapists and scheduling efficiency impact margins

The combination of clinic and home services supports multiple income channels.

9. Brand History and Expansion

Ayursh was established in 2021 as a healthcare platform integrating Ayurvedic and physiotherapy services with digital technology.

Franchise expansion began in 2024, with a limited number of operational outlets. The business model focuses on scaling through partnerships that combine clinical infrastructure with home-based service delivery.

Growth is driven by increasing demand for accessible healthcare and home treatment options.

10. Key Advantages of the Franchise

• Combination of clinic-based and home healthcare services
• Technology-enabled patient acquisition and management
• Multiple service categories generating diverse revenue streams
• Recurring demand for therapy-based treatments
• Structured support including training and lead generation
• Relatively short projected payback period

Franchise Investment Snapshot