Aurum Franchise
Franchise Quick Facts
| Field | Details |
|---|---|
| Brand Name | Aurum |
| Industry / Business Category | Designer Jewellery |
| Founded Year | 2019 |
| Franchise Started Year | 2020 |
| Total Franchise Outlets | 10 – 20 |
| Estimated Investment | INR 5 Lakh – 10 Lakh |
| Franchise Fee | INR 60,000 |
| Royalty Fee | 50% |
| Space Requirement | 100 – 150 sq. ft |
| Staff Requirement | Small retail team or owner-operated |
| Expected Payback Period | 3 – 9 Months |
1. What is Aurum?
Aurum is a franchise-based retail brand operating in the designer jewellery segment, offering curated jewellery collections inspired by artistic and cultural themes through compact retail outlets.
The business targets consumers interested in fashion jewellery, design-oriented accessories, and culturally influenced products.
2. How the Business Works
The business operates through small-format retail stores focused on display and direct sales.
Typical workflow includes:
- Customers visit the store to browse jewellery collections
- Products are displayed in organized showcases
- Staff assist customers with selection and product information
- Purchases are completed at the outlet
- Inventory is managed to maintain product variety
Revenue is generated through direct retail sales of jewellery items.
3. Products or Services Offered
The brand focuses on designer jewellery products.
Primary Product Categories
- Fashion and designer jewellery pieces
- Accessories inspired by artistic and cultural influences
Retail Experience
- In-store browsing and assisted selling
- Curated collections updated periodically
The product mix is designed for individual purchases and gifting occasions.
4. How the Franchise Model Works
The franchise model is structured around independently operated retail outlets.
Key elements include:
- Franchise partners establish and manage a jewellery store under the brand
- The outlet operates using brand-defined product collections and display formats
- Franchisees handle day-to-day operations including sales, staffing, and customer service
- The franchisor provides product supply, brand identity, and operational guidance
- Standardized merchandising ensures consistency across locations
The model enables expansion through localized retail partners.
5. Franchise Cost and Investment Overview
The estimated investment required to start an Aurum franchise ranges between INR 5 lakh and INR 10 lakh.
Cost components include
- Franchise/brand fee of approximately INR 60,000
- Store setup and interior display infrastructure
- Initial inventory of jewellery products
- Working capital for operations
A royalty fee of approximately 50% is applicable.
6. Space and Infrastructure Requirements
The business is designed for compact retail environments.
Space Requirements
- Approximately 100 to 150 square feet
Location Preferences
- High footfall retail areas such as malls, markets, or commercial streets
Infrastructure Needs
- Display counters and secure showcases
- Lighting for product presentation
- Billing and inventory systems
Staffing
- Small team or owner-managed operations
7. Training and Franchise Support
Franchise partners receive operational support for store management.
Support areas may include:
- Guidance on store setup and visual merchandising
- Assistance with product handling and display
- Operational guidance for running retail sales
- Ongoing support for maintaining brand standards
These systems help ensure consistency in retail presentation and customer experience.
8. Revenue Model and ROI Factors
Revenue is generated through direct retail sales.
Primary revenue drivers
- Sales of designer jewellery items
- Demand for fashion accessories and gifting products
- Repeat purchases from returning customers
ROI considerations
- Estimated payback period of 3 to 9 months
- Profitability influenced by location, product turnover, and pricing
- Inventory management and customer engagement impact margins
9. Brand History and Expansion
The brand was established in 2019 and introduced franchising in 2020.
- The franchise network currently includes 10 to 20 outlets
- Expansion is focused on growing retail presence across multiple locations
- The model targets selective franchise partnerships for controlled growth
10. Key Advantages of the Franchise
- Growing demand for fashion and designer jewellery
- Compact store format with relatively low space requirement
- Product-based business with direct retail sales
- Potential for repeat purchases and gifting demand
- Structured franchise model with defined operations
- Moderate investment entry into retail segment
What is the investment required for Aurum franchise?
The total investment typically ranges between INR 5 lakh and INR 10 lakh, including franchise fee, store setup, and inventory.
How does the Aurum franchise business work?
The business operates as a retail jewellery store where customers browse and purchase designer pieces. Revenue is generated through direct sales at the outlet.
What space is required for this franchise?
A compact retail space of approximately 100 to 150 square feet is required to operate the store.
How long does it take to recover the investment?
The expected payback period is estimated between 3 to 9 months, depending on sales performance and location.
How can investors apply for the franchise?
Interested individuals can apply by contacting the brand through its official franchise enquiry channels and completing the application and evaluation process.
Disclaimer: All scores, rankings, and estimates on ForeFind are independently produced editorial assessments using publicly available data and validated brand-submitted information. They are not verified facts, financial advice, or investment recommendations. Full Disclaimer.
