Asr Gaming

Asr Gaming Private Limited Franchise

Brand Information Snapshot

1. What is Asr Gaming Private Limited?

Asr Gaming Private Limited is a sports and gaming franchise operating in the indoor entertainment sector, offering axe throwing as an activity-based gaming experience through dedicated physical venues.

The business focuses on experiential entertainment, where individuals and groups participate in a skill-based recreational activity in a controlled indoor environment.

2. How the Business Works

The model is built around experience-based customer engagement.

• Customers visit the facility individually or in groups
• Sessions are booked for axe throwing activities
• Participants are guided through safety instructions and gameplay
• The experience is delivered within designated lanes or zones

Revenue is generated through:

• Per-session or per-person participation fees
• Group bookings and team-based events

Daily operations include managing bookings, supervising gameplay, ensuring safety compliance, and maintaining equipment.

3. Products or Services Offered

The offering is centered on a single core activity:

• Axe Throwing Experience

• Individual gameplay sessions
• Group and team-based sessions

• Event-Based Gaming

• Team outings
• Social gatherings

The experience is positioned as both recreational entertainment and a group activity format.

4. How the Franchise Model Works

The franchise operates as a venue-based entertainment business.

• Franchise partners set up and manage an indoor gaming facility

• The franchisor provides the concept, brand identity, and operational framework

• Franchisees are responsible for:

• Setting up the facility
• Managing daily operations
• Handling customer bookings and safety

• The franchisor may provide:

• Branding and setup guidelines
• Operational processes

The model relies on standardized experience delivery across locations.

5. Franchise Cost and Investment Overview

The investment requirement is relatively high due to infrastructure and setup needs.

Estimated Investment: INR 50 lakh – 2 crore

Franchise Fee: INR 5 lakh

Royalty Fee: 10%

Key Cost Components

• Venue setup and interior build-out
• Equipment installation (throwing lanes, safety barriers)
• Branding and design
• Staffing and operational setup

This positions the business in the premium indoor entertainment segment.

6. Space and Infrastructure Requirements

The business requires a sizable physical venue.

Space Requirement: 500 – 5000 sq. ft.

Preferred Locations

• Urban entertainment zones
• Malls or commercial areas
• High footfall locations

Infrastructure Needs

• Dedicated axe throwing lanes
• Safety installations and barriers
• Reception and waiting areas

Staffing Requirements

• Activity supervisors
• Customer service staff

7. Training and Franchise Support

Support is focused on operational setup and safety management.

• Training on activity management and safety protocols
• Guidance on facility setup and layout
• Operational process training
• Brand usage and experience delivery standards

These systems help ensure consistent customer experience and safety compliance.

8. Revenue Model and ROI Factors

Revenue is driven by participation-based pricing.

Primary Income Sources

• Per-session fees
• Group and corporate bookings

Demand Drivers

• Interest in experiential entertainment
• Group activities and social events

Customer Segments

• Young adults
• Corporate teams
• Social groups

Repeat Visit Potential: Moderate to high, depending on experience quality

Profitability depends on location, footfall, pricing strategy, and event bookings.

9. Brand History and Expansion

The company was established in 2022 and introduced axe throwing as an organized indoor activity format in the market.

• Franchise operations began in the same year
• Current network consists of 1 to 10 outlets
• Expansion is focused on growing presence in urban entertainment markets

The business is in an early-stage expansion phase.

10. Key Advantages of the Franchise

• Entry into experiential indoor entertainment segment
• Differentiated activity offering compared to traditional gaming formats
• Suitable for group and event-based bookings
• Revenue potential from both individual and corporate customers
• Scalable through multi-location expansion
• Structured franchise model with defined operational framework

Franchise Investment Snapshot