Asiyayi Indian Premium Franchise

Brand Information Snapshot

1. What is Asiyayi Indian Premium?

Asiyayi Indian Premium is a fast-casual food franchise brand offering burgers, quick-service food items, and beverages through small-format café-style outlets.

The business operates in the quick service restaurant (QSR) segment and targets urban consumers looking for affordable, ready-to-serve fast food. Its menu combines burger-based offerings with complementary snacks and drinks designed for high-frequency consumption.

2. How the Business Works

The business follows a quick-service café model focused on fast preparation and high customer turnover.

A typical customer journey includes:

• Walk-in or takeaway order at the outlet
• Selection from a limited fast-food menu
• Quick preparation and service
• Immediate consumption or takeaway

Daily operations involve:

• Preparing food items using standardized processes
• Managing order flow and customer service
• Maintaining inventory of ingredients
• Handling billing and order fulfillment

Revenue is generated through direct sales of food and beverages, with a focus on volume-driven transactions and repeat customers.

3. Products or Services Offered

Franchise outlets provide a focused menu designed for quick service and repeat purchases.

Core Food Items

• Burgers (primary revenue driver)
• Fast food items such as fries and snacks

Beverages

• Signature drinks
• Refreshment-based beverage options

Combo Offerings

• Meal combinations combining burgers, sides, and drinks

The product mix is designed to maintain operational simplicity while supporting high order volumes.

4. How the Franchise Model Works

The franchise model is structured around standardized outlet operations and centralized support.

Role of the Franchise Partner

• Invest in setting up the outlet
• Manage daily operations and staff
• Maintain product quality and service standards
• Execute local marketing and customer engagement

Outlet Operations

• Operates as a small café or takeaway unit
• Focus on fast preparation and quick service
• Limited menu to simplify operations and reduce complexity

Franchisor–Franchisee Interaction

• Provides standardized recipes and operating procedures
• Ensures supply chain access for ingredients
• Offers ongoing operational and marketing support

5. Franchise Cost and Investment Overview

The investment is structured for a small-format food outlet.

Estimated Investment

• ?50,000 to ?5 lakh

Franchise / Brand Fee

• ?5,00,000

Royalty Fee

• Approximately 5%

Key Cost Components

• Kitchen setup and equipment
• Initial inventory of ingredients
• Branding and outlet setup
• Staff hiring and training
• Working capital for operations

This cost structure supports entry into the food service sector with a relatively compact setup.

6. Space and Infrastructure Requirements

The business operates with a small café-style setup.

Space Requirement

• Not explicitly specified (small-format outlet suitable)

Infrastructure Needs

• Food preparation area
• Basic kitchen equipment
• Order counter and service area
• Storage for raw materials

Location Preferences

• High footfall areas such as markets, colleges, and commercial zones

Staffing

• Small team for food preparation and service
• Cashier or counter staff

7. Training and Franchise Support

The brand provides structured support to franchise partners.

Training Support

• Food preparation training
• Customer service guidelines
• Business operations training

Operational Support

• Standard operating procedures for consistency
• Guidance on outlet setup and workflow

Marketing Support

• Brand-level promotions
• Assistance with local marketing initiatives

Supply Chain Support

• Access to ingredients and raw materials
• Coordination for consistent product quality

8. Revenue Model and ROI Factors

Revenue is based on high-frequency food sales.

Key Revenue Streams

• Burger sales
• Combo meals and add-ons
• Beverage sales

Demand Drivers

• Quick-service food demand in urban areas
• Repeat purchases from regular customers
• Affordable pricing encouraging frequent visits

Performance Indicators

• One outlet-level benchmark indicates high annual burger sales volume
• Profitability depends on location, pricing, and customer footfall

ROI Considerations

• Returns depend on operational efficiency and sales volume
• Low setup complexity supports faster scaling

9. Brand History and Expansion

The brand traces its origin to 1999 and entered franchising in 2020.

It is currently in an early growth phase with a limited number of outlets and is expanding through franchise partnerships in new locations.

10. Key Advantages of the Franchise

• Operates in a high-demand fast food segment
• Simple and standardized operational model
• Small-format outlet suitable for multiple locations
• Repeat customer potential due to daily consumption category
• Centralized support in training and supply chain
• Scalable business with potential for multi-unit expansion

Franchise Investment Snapshot