About the Business
arttd’inox: Elevating Lifestyles with Stunning Stainless Steel Designs
arttd’inox, the pioneering brand under JSL Lifestyle Ltd., a subsidiary of JSL Stainless Ltd., emerged with a singular mission – to introduce exceptional designs and forms to stainless steel tableware and home decor products in India. The very essence of the name, ‘arttd’inox,’ is an embodiment of the artistry inherent in stainless steel. Merging design with functionality, arttd’inox is designed to elevate your lifestyle, infusing it with unparalleled sophistication and grace. In 2003, Ms. Deepikaa Jindal embarked on the journey to extend the realm of stainless steel from mere kitchen shelves to every corner of your home and office.
arttd’inox, at its core, is dedicated to the concept of ‘Helping you create spaces that speak of you.’ As a brand, arttd’inox is keenly attuned to the evolving sensibilities and aspirations of consumers, and it consistently responds to these changes. Today, arttd’inox stands as one of the select Indian homegrown brands that signify luxury and lifestyle. In just a few short years, it has etched a niche for itself in the lifestyle segment, emerging as India’s foremost manufacturer and retailer of stainless steel home segment products.
At its cutting-edge manufacturing facility in Haryana, India, arttd’inox crafts a diverse array of designer stainless steel products spanning six categories: home decor, bar essentials, dining collections, beverage accessories, office accouterments, and most recently, a premium cookware range that offers internationally benchmarked features. In an industry where steel has traditionally been associated with durability rather than design, arttd’inox was founded with the express purpose of crafting exclusive and designer stainless steel lifestyle products that embody quality and functionality.
The product range from arttd’inox redefines traditional steel in India by harmoniously integrating ceramics, wood, acrylic, and various other materials, enhancing its aesthetic allure and overall effectiveness. The brand’s in-house design studio bridges the divide between the tangible and the fantastical in the world of steel. Comprising a team of skilled designers, it is dedicated to exploring the frontiers of design and is committed to delivering aesthetically pleasing yet highly functional forms to consumers worldwide.
arttd’inox introduces a pioneering concept in the lifestyle arena, especially in the austenitic steel segment, by ingeniously blending steel with a variety of materials to set a new standard in terms of both functionality and aesthetics. By forging these alliances, arttd’inox offers products that are not only visually appealing but also practical and affordable.
In a bid to expand its presence and enhance retailing operations, arttd’inox has appointed Vishal Video & Appliances Pvt. Ltd., a distinguished distributor of premium brands throughout India, as its national distributor. This strategic move is aimed at extending its footprint beyond Tier 1 cities into the burgeoning markets of Tier 2 and Tier 3 cities. With these cities witnessing rapid growth across economic, socio-political, and technological fronts, arttd’inox seeks to cater to the aspirational consumers who appreciate designer products.
arttd’inox operates via an extensive network of dealers in India, boasting over 100 counters that offer its range of products. As an offering of JSL, the largest stainless steel manufacturer in India, arttd’inox presents modular stainless steel kitchens that are renowned for their eye-catching colors, patterns, and functional designs. These kitchens provide a 360-degree solution, from conceptualization to design to installation. Leveraging the timeless quality of stainless steel, arttd’inox modular kitchens offer exceptional functionality, innovative designs, and a wide array of customization options.
Moreover, they are entirely hygienic, termite and pest-proof. Stainless steel, often referred to as the new-age green metal, is not only 100% corrosion-resistant but also recyclable and incredibly durable. Experience the epitome of sophistication and functionality with arttd’inox.
Elevate Your Lifestyle with arttd’inox – Where Design Meets Functionality!
