Aroma Chai & Snacks Cafe Franchise
Franchise Quick Facts
| Brand Name | Aroma Chai & Snacks Cafe |
|---|---|
| Industry / Business Category | Tea and Coffee |
| Founded Year | 2006 |
| Franchise Started Year | 2022 |
| Total Franchise Outlets | 10–20 |
| Estimated Investment | INR 2 lakh – 5 lakh |
| Franchise Fee | INR 50,000 |
| Royalty Fee | Not specified |
| Space Requirement | 100 – 200 sq. ft. |
| Staff Requirement | 2–4 (typical small café format) |
| Expected Payback Period | 1–2 years |
1. What is Aroma Chai & Snacks Cafe?
Aroma Chai & Snacks Cafe is a tea café franchise operating in the quick-service beverage segment, offering a variety of chai blends and snack items through small-format outlets.
The brand targets urban consumers seeking quick-service tea options as well as customers looking for a casual café environment for short visits and social interactions.
2. How the Business Works
The business follows a quick-service café model focused on tea-based beverages.
- Customers visit the outlet for takeaway or short-duration dine-in
- Tea is prepared using standardized premixes and instant formulations
- Orders are fulfilled quickly, enabling high customer turnover
- Snacks are served alongside beverages to increase average order value
Daily operations include:
- Preparing tea using premix systems
- Managing customer orders and billing
- Maintaining hygiene and service efficiency
Revenue is generated through:
- Sale of tea beverages
- Sale of snack items
- Bulk or B2B supply of chai premixes (where applicable)
3. Products or Services Offered
Franchise outlets provide a focused beverage and snack menu:
Beverage Offerings
- Masala chai
- Flavored chai variants (e.g., kesar chai)
- Instant chai-based drinks
Food Offerings
- Light snacks
- Savory and sweet accompaniments
Additional Product Line
- Chai premixes for distribution or takeaway
The menu is designed for quick preparation and consistent taste.
4. How the Franchise Model Works
The franchise operates as a standardized small-format café.
- Franchise partners set up a compact tea outlet
- The brand provides premixes, recipes, and product guidelines
- Franchisees are responsible for:
- Daily store operations
- Customer service and sales
- Local marketing and customer acquisition
The franchisor supports through supply of chai premixes and operational frameworks to maintain consistency across outlets.
5. Franchise Cost and Investment Overview
The investment requirement is positioned for entry-level food entrepreneurs.
| Estimated Investment | INR 2 lakh – 5 lakh |
|---|---|
| Franchise Fee | INR 50,000 |
Key Cost Components:
- Outlet setup and basic interiors
- Equipment for beverage preparation
- Initial inventory of premixes and ingredients
- Working capital for daily operations
Royalty or recurring fees are not specified.
6. Space and Infrastructure Requirements
The business is designed for compact spaces.
| Space Requirement | 100 – 200 sq. ft. |
|---|---|
| Location Type | High-footfall areas such as streets, markets, offices, or near transit points |
Infrastructure Needs:
- Tea preparation counter
- Basic kitchen equipment
- Small seating (optional depending on format)
Staffing:
- 2–4 staff members sufficient for daily operations
7. Training and Franchise Support
Franchise partners receive operational guidance for running the outlet.
Support typically includes:
- Training on tea preparation using premix systems
- Store setup assistance and layout guidance
- Product sourcing and supply chain support
- Basic marketing and branding guidance
These systems help ensure consistency in taste, service speed, and customer experience.
8. Revenue Model and ROI Factors
Revenue is driven by high-frequency, low-ticket transactions.
Revenue Streams:
- Tea beverage sales
- Snack sales
- Possible B2B supply of chai premixes
Key ROI Factors:
- High repeat consumption of tea
- Fast service enabling high order volume
- Low operational complexity
Expected Payback Period: 1–2 years
Profitability depends on location, daily footfall, and operational efficiency.
9. Brand History and Expansion
The brand traces its origins to 2006, with franchising introduced in 2022.
- Initial growth focused on Navi Mumbai
- Expansion includes presence in additional cities such as Indore
- Current network includes 10–20 outlets
- The brand has also developed internal manufacturing capabilities for chai premixes
Expansion is driven by demand for standardized tea formats and quick-service café models.
10. Key Advantages of the Franchise
- Operates in a high-frequency consumption category
- Low investment entry compared to typical café formats
- Compact space requirement suitable for urban locations
- Standardized preparation reduces operational complexity
- Multiple revenue streams including beverages and snacks
- Growing brand presence with expansion into multiple cities
Accepting franchise applications in 35 states & UTs
What is the investment required for Aroma Chai & Snacks Cafe franchise?
The estimated investment ranges from INR 2 lakh to 5 lakh, including setup, equipment, and initial inventory. A franchise fee of INR 50,000 is also applicable.
How does the Aroma Chai franchise business work?
The business operates as a quick-service tea café using standardized premixes for fast preparation. Franchisees manage daily operations, sales, and customer service.
What space is required for this franchise?
An area of 100 to 200 sq. ft. is sufficient. Locations with high footfall such as markets or office areas are preferred.
How long does it take to recover the investment?
The expected payback period is approximately 1 to 2 years, depending on sales volume and operational efficiency.
How can investors apply for the franchise?
Interested investors can apply by contacting the brand directly through its official franchise channels and completing the onboarding process.
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