Arav Exports

Arav Exports Private Limited Franchise

Franchise Quick Facts

1. What is Arav Exports Private Limited?

Arav Exports Private Limited is a franchise-based retail business operating in the home decor and furnishing sector, offering a range of mats and related household textile products through small-format outlets.

The company distributes products under multiple in-house brands and focuses on everyday-use items such as doormats, bath mats, and decorative floor coverings, targeting residential consumers and household buyers.

2. How the Business Works

The business follows a retail distribution model focused on selling ready-made home furnishing products.

A typical customer journey includes:

• Walk-in customer visits the outlet
• Browsing of displayed home decor products
• Selection based on utility, size, and design
• Purchase for home or office use

Operational workflow includes:

• Displaying a variety of mat products
• Managing inventory and stock rotation
• Assisting customers with product selection
• Handling billing and order completion

Revenue is generated through:

• Direct product sales
• Repeat purchases driven by replacement or additional home needs

The model is dependent on product variety, visibility, and local demand.

3. Products or Services Offered

Franchise outlets offer a range of home furnishing products centered around mats and textile accessories.

Core Product Categories

#### Household Mats

• Doormats
• Bath mats
• Shower mats

#### Decorative and Utility Mats

• Grass mats
• Room mats and runners

#### Lifestyle Products

• Yoga mats
• Table mats and table runners

Brand Portfolio

• Products are sold under multiple internal brands such as Justmats, Galicha, Makemyrug, and Eelara

The product mix supports both functional and decorative home needs.

4. How the Franchise Model Works

The franchise operates as a channel partner or retail outlet model.

Role of the Franchise Partner

• Set up and manage a small retail store
• Sell products supplied by the company
• Maintain product display and stock levels
• Engage with local customers

Operational Structure

• The franchisor supplies products across multiple brands
• The franchisee handles sales and local operations
• Revenue is generated through retail margins on products

Franchisee Responsibilities

• Daily store management
• Customer interaction and conversion
• Inventory management
• Maintaining product presentation

The model is straightforward and focused on retail sales.

5. Franchise Cost and Investment Overview

The investment requirement is relatively low compared to many retail franchise formats.

Estimated Investment

• INR 2 lakh to INR 5 lakh

Cost Components

• Outlet setup and basic interiors
• Initial inventory purchase
• Product display fixtures
• Branding and signage
• Working capital

Fees

• Franchise fee: Not specified
• Royalty fee: Not specified

The cost structure is primarily inventory-driven.

6. Space and Infrastructure Requirements

The business can be operated from a compact retail space.

Space Requirement

• 80 to 200 sq. ft.

Location Type

• Local markets
• Residential-commercial areas
• Retail clusters with regular footfall

Infrastructure Needs

• Shelving and display units
• Storage for inventory
• Billing counter

Staffing Requirements

• Owner-operated or
• 1–2 staff members

The setup is simple and suitable for small retail environments.

7. Training and Franchise Support

Support is centered on enabling product sales and store operations.

Training Support

• Product knowledge and category understanding
• Sales and customer interaction guidance

Operational Support

• Assistance with store setup
• Product supply and replenishment

Marketing Support

• Branding materials
• Guidance on local promotions

These systems help franchisees manage retail operations effectively.

8. Revenue Model and ROI Factors

Revenue is generated through the sale of home furnishing products.

Revenue Drivers

• Product sales volume
• Variety and pricing of products
• Repeat purchases for replacement or additional use

Demand Factors

• Continuous demand for household utility products
• Replacement cycle of mats and furnishing items
• Growth in home decor awareness

ROI Indicators

Estimated Payback Period: Less than 1 year

Profitability Influencers

• Location visibility and footfall
• Inventory turnover
• Product assortment and pricing
• Customer retention

The model benefits from recurring demand and low operational overhead.

9. Brand History and Expansion

Arav Exports Private Limited operates in the home furnishing product segment with a multi-brand portfolio.

• Established in 2007
• Entered franchise distribution in 2022
• Current network includes 10 to 20 outlets

The business has transitioned from manufacturing/export orientation to retail expansion through franchise channels.

10. Key Advantages of the Franchise

• Low investment entry into retail business
• Compact space requirement
• Product-based model with straightforward operations
• Multiple product categories within home furnishing
• Repeat purchase potential due to product lifecycle
• Quick payback period relative to investment
• Suitable for first-time retail entrepreneurs

11. Investor Questions

What is the investment required for Arav Exports Private Limited franchise?

The estimated investment ranges from INR 2 lakh to INR 5 lakh. This includes store setup, inventory, and initial working capital.

How does the Arav Exports franchise business work?

The business operates as a retail outlet selling mats and home furnishing products. Revenue is generated through direct sales to customers and repeat purchases.

What space is required for this franchise?

A small retail space between 80 and 200 square feet is sufficient to operate the outlet.

How long does it take to recover the investment?

The expected payback period is less than one year, depending on sales performance and location.

How can investors apply for the franchise?

Interested individuals can connect with the brand through its franchise enquiry channels to initiate discussions and onboarding.

Summary

Arav Exports Private Limited offers a small-format retail franchise in the home decor and furnishing segment, focused on selling mats and related household products. The business model is based on inventory-led retail sales with repeat purchase potential. With low investment requirements, minimal space needs, and a relatively fast payback period, the franchise is positioned as an entry-level opportunity in the home furnishing retail market.