Anjali Associates

Anjali Associates Franchise

1. Brand Overview

Anita Dongre – AND / Global Desi is a multi-brand women’s fashion retail business operating under And Designs India Limited (ADIL), focused on apparel, accessories, and lifestyle products for female consumers.

The company operates in the fashion and retail industry, offering a portfolio of brands that include ethnic wear, western wear, fusion fashion, and occasion-based clothing. These brands cater to a wide range of women, from younger consumers to working professionals and occasion buyers.

Its customer base spans urban and semi-urban women seeking everyday wear, occasion outfits, and fashion-forward clothing across different price segments.

2. Business Model

The business operates through a retail-led model combining exclusive brand outlets and multi-brand retail presence.

Customers interact with the brand primarily through physical stores located in high-street retail zones, malls, and department stores. Product sales occur through in-store browsing, assisted selling, and visual merchandising.

Operational workflow typically includes:

• Display of seasonal collections across categories
• Customer selection and trial
• Point-of-sale billing and inventory tracking

Revenue is generated through direct retail sales of apparel, accessories, and related fashion products. The model depends on product turnover, seasonal collections, and repeat purchases driven by changing fashion trends.

3. Products or Services Offered

The brand portfolio covers multiple categories within women’s fashion.

Ethnic and Occasion Wear

• Traditional and contemporary Indian garments
• Handcrafted textiles, embroidery-based designs, and occasion outfits

Western and Fusion Wear

• Everyday western apparel for women
• Indo-western combinations designed for urban consumers

Contemporary Fashion Collections

• Seasonal collections aligned with current fashion trends
• Mix-and-match separates and coordinated sets

Accessories and Lifestyle Products

• Bags, footwear, and fashion accessories
• Complementary products supporting apparel sales

Wellness and Lifestyle Segment

• Select offerings focused on personal care and wellness experiences

4. How the Franchise Model Works

The franchise model is structured around operating branded retail stores under one or more labels within the portfolio.

Role of the Franchise Partner

• Invest in and establish a retail outlet
• Manage store operations and sales performance
• Maintain brand standards in merchandising and customer experience

Outlet Operations

• Store-based retail format with display-driven selling
• Inventory supplied or guided by the brand
• Seasonal product rotation and collection updates

Responsibilities of the Franchise Owner

• Store setup and staffing
• Inventory handling and sales management
• Local marketing and customer engagement
• Ensuring adherence to brand guidelines

Franchisor Support

• Brand identity, product collections, and merchandising standards
• Store design and layout guidance
• Training in retail operations and customer handling
• Ongoing support for inventory and product updates

5. Franchise Investment Overview

The investment requirement is positioned in the entry-level range for retail formats, based on the available data.

Investment typically includes store setup, initial inventory, branding, and operational costs. Additional working capital may be required depending on store scale and product assortment.

6. Infrastructure and Setup Requirements

The franchise requires a medium-sized retail space suitable for apparel display and customer movement.

Infrastructure Needs

• Display fixtures and shelving for apparel
• Trial rooms and customer service areas
• Billing and inventory management systems

Staffing Requirements

• Sales associates
• Store manager or supervisor
• Support staff for operations

7. Training and Franchise Support

Franchise partners receive operational and brand-level support to maintain consistency across outlets.

Training Programs

• Retail sales and customer engagement
• Product knowledge and merchandising

Setup Support

• Store design and layout planning
• Visual merchandising guidelines

Operational Support

• Inventory management guidance
• Seasonal collection updates

Marketing Support

• Brand-led promotions and campaigns
• Support for local store-level marketing

8. Revenue Model and ROI Considerations

Revenue is generated through retail sales of fashion products.

Revenue Streams

• Apparel sales across multiple categories
• Accessories and add-on purchases

Key Profitability Drivers

• Store location and footfall
• Product assortment and pricing strategy
• Inventory turnover and seasonal demand
• Brand recognition and repeat customers

ROI Indicators

Estimated Payback Period: Approximately 1 year

Profitability depends on sales volume, operational efficiency, and alignment with local fashion demand.

9. Brand Background and Expansion

And Designs India Limited was established in 1988 and has developed multiple women’s fashion brands over time.

The business operates through a combination of exclusive stores and multi-brand retail partnerships, with presence across more than 30 cities in India.

The brand portfolio is distributed through over 180 retail points, including both standalone outlets and major retail chains.

Franchise expansion began in 2012, supporting growth through partner-operated retail outlets across different markets.

10. Key Advantages of the Franchise Opportunity

• Established multi-brand presence in women’s fashion retail
• Wide product range covering multiple customer segments
• Retail model with repeat purchase potential
• Presence across multiple cities and retail formats
• Structured merchandising and product systems
• Scalable store format across urban markets
• Ongoing product updates aligned with fashion cycles
• Support in store setup and retail operations

11. Franchise Investment Snapshot