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About the Business


Enter the World of Elegance with ITRANA EXCLUSIVE: Where Style Meets Confidence

ITRANA EXCLUSIVE is not just a brand; it’s an embodiment of adornment, attitude, and spectacle. Founded by Amit Singh, our brand thrives on a singular design philosophy that encapsulates various styles, creating an enchanting blend that caters to the modern woman.

Our eponymous label at ITRANA EXCLUSIVE personifies contemporary women with subtle sophistication and femininity. Each creation exudes charm and intricate embellishments, complemented by silhouettes that enhance a woman’s confidence and poise.

At ITRANA EXCLUSIVE, every ensemble is a testament to our continuous exploration of modernity, all while weaving a narrative steeped in the rich traditions of Indian design.

In 2017, on the illustrious date of June 19th, ITRANA EXCLUSIVE came into being, emerging as a trendsetting icon that ignited the imaginations of modern women. Our products undergo special finishing treatments, ensuring they retain their trademark lustrous shine and impeccable drape all day long. This gives our customers the confidence to wear ITRANA EXCLUSIVE creations to any occasion. Today, with the largest network of retailers, wholesalers, and franchisee owners, ITRANA EXCLUSIVE stands tall as a leading name in the Indian fashion industry in a remarkably short span of time.

Spearheading creativity in women’s ethnic wear for a decade, ITRANA EXCLUSIVE is one of the fastest-growing ethnic clothing brands in India, engaged in manufacturing, retailing, and exporting women’s ethnic wear. By continually innovating designs and infusing the latest fashion trends, we have redefined ethnic clothing for expressive and free-spirited women of today.


At the core of ITRANA EXCLUSIVE’s mission lies the commitment to provide a comprehensive wardrobe solution for modern Indian women. Since our inception in 2017, our goal has been to fill the gap by offering contemporary Indian ethnic wear through modern retail formats, direct retail outlets, exclusive brand outlets, multi-brand outlets, and e-commerce platforms. Our aspiration is to expand nationally and globally to cater to a wider clientele through both retail and e-commerce avenues.


Our products at ITRANA EXCLUSIVE shine brighter, setting our women apart from the rest. We prioritize quality materials, design, fit, and sizing. We were the first fashion brand to study and classify Indian women’s shapes, fits, and sizes, introducing seven sizes instead of the usual three.

We are committed to evolving with the ever-changing trends in fashion, keeping pace with the ever-changing, never-changing Indian woman, making ourselves indispensable in the process.

Our core values of Integrity, Result Orientation, Speed, Innovation, and Camaraderie resonate throughout our organization. The work culture at ITRANA EXCLUSIVE is characterized by inclusivity, collaboration, high performance, and opportunity.


ITRANA EXCLUSIVE aspires to become the top choice for modern Indian women, firmly believing that fashion plays a pivotal role in enhancing one’s confidence and self-expression. The ITRANA EXCLUSIVE labels aim to create designer wear that leaves a lasting impression on the world while remaining versatile enough to adapt to different people, places, and occasions. We stand for a simple, beautiful idea—fashion is for everyone, and everyone has their own fashion.

Our vision is to become a leading brand in the Indian wear segment, celebrating the effortless beauty of womanhood. We cater to the quintessential Indian woman who seeks branded experiences, consistently high-quality products, the perfect fit, and competitive pricing. Our range spans from basic to occasion-ready, casual to formal, day to night, offering a fusion of modern silhouettes infused with the perfect blend of tradition and culture.

E.B.O Policy

The pinnacle of success achieved by ‘ITRANA’ would not have been possible without your unwavering support and trust. This project is designed to develop a business plan and infrastructure exclusively for ready-to-wear KURTIS, SUITS, PANTS, and PALAZZOS through the franchise concept.

Here are the detailed specifications of the E.B.O.:

Eligibility: A minimum of 2 years of retail outlet existence is required to be eligible for a Brand Outlet (EBO).
Space: The minimum space required is 200 to 1000 sq. ft., with a frontage area of 12 feet and above, and a minimum ceiling height of 10 feet.
Investment: The total investment, including stock, furniture, and technology, is approximately Rs. 4000/- per square foot.
Weekly Reports & Payments: You will provide us with a weekly barcode report (Monday to Sunday) along with weekly barcode reports. Any delay in payments will incur an 18% annual interest rate from your yearly profit.
Dispatch & Stock: Our team will analyze sales reports and plan to replenish stocks with new hot-selling items and repeat orders weekly.
Product Range: ITRANA product range starts from MRP 499 to 2999.
Product Shelf Life: Product shelf life is 45 to 60 days due to frequent demands for new designs. It can be adjusted based on your request for displaying products for a longer period.
Sales Promotions: The company announces sales periods once a year to benefit regular customers, attract new customers, and increase foot traffic. All franchisees are required to participate in these sales promotion activities.
Transportation: Freight and government taxes are to be borne by the consignee.
Visual Merchandise: We provide visual merchandise every 3 months, and you will need to send us photos of the same. If the provided visual merchandise is not displayed, the amount spent on it will be adjusted from your annual profit.
Suggestions: You can assign sales targets to your sales team for achieving your goals.

Per Day Sale Per Month Sale Salary
15 pcs 15,000
20 pcs 20,000
25 pcs 25,000
30 pcs 30,000

Renovation: The company reserves the right to modify furniture or make other changes once every 3 years for a fresh look. Gold members will be required to make modifications as per company directives, failure of which may result in termination.

Termination: In case of franchise termination, the following formula will be applied to stocks in hand:

Net On Stock Value – Profit Earned = Profits

Additional Details

  • Investment RequiredINR 5 Lac - 10 Lac
  • Started Year2017
  • Area Required (sq.ft)200 - 500
  • Franchise Count10
  • Tax System InclusionYes
  • Comprehensive Franchise ManualsDetailed franchise manuals are available
  • Strategic Head Office SupportYes, offers head office guidance
  • Business training locationN/A
  • Field Assistance OptionsField assistance is available
  • Agreement TemplateStandard business agreement is available
  • Business Term DurationLife time
  • Franchise Renewal AvailabilityTerm is renewable
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