Brewers Kettle Franchise

Franchise Quick Facts

1. What is Brewers Kettle?

Brewers Kettle is a Hyderabad-based company specializing in coffee and tea vending solutions for corporate clients. It operates in the beverage services industry, providing freshly brewed milk-based coffee and tea through automated vending machines. Its target customers are corporates across sectors such as IT/ITES, finance, telecom, and manufacturing.

2. How the Business Works

Brewers Kettle deploys automated vending machines at corporate locations.

Customer interaction and operations:

• Corporate employees access freshly brewed coffee and tea via the vending machines
• Machines are regularly serviced and replenished by franchisees or company support teams
• Revenue is generated through direct sales of beverages to corporate clients under franchise agreements

3. Products or Services Offered

Beverage Solutions

• Fresh milk-based coffee
• Fresh milk-based tea
• Variety of flavored and traditional beverages

Service Offerings

• Installation and maintenance of vending machines
• Replenishment of consumables for corporate clients
• Customizable beverage options to suit client preferences

4. How the Franchise Model Works

Franchise partners operate vending machine locations under the Brewers Kettle brand.

Responsibilities of franchisees:

• Identify corporate client sites and establish machine placements
• Oversee machine operations, including maintenance and consumables
• Ensure quality of beverages and service standards
• Collaborate with corporate clients to maximize usage and satisfaction

Franchisor support includes machine supply, operational training, maintenance guidance, and marketing support for corporate client acquisition.

5. Franchise Cost and Investment Overview

Investment for a Brewers Kettle franchise ranges from INR 2 Lakh to 5 Lakh, which includes:

• Franchise fee of INR 75,000
• Vending machine setup
• Initial consumables inventory
• Basic operational training

Royalty fee is 2% of revenue, providing low ongoing operational costs for franchisees.

6. Space and Infrastructure Requirements

• No dedicated retail space required; machines are installed at corporate locations
• Power supply and access to water at the client site are needed
• Minimal staffing required for maintenance and replenishment

7. Training and Franchise Support

Franchisees receive:

• Operational training on machine handling and beverage preparation
• Guidance on corporate client acquisition and retention
• Supply chain and inventory management support
• Technical assistance for maintenance and troubleshooting

8. Revenue Model and ROI Factors

Revenue is primarily derived from beverage sales to corporate clients.

Key ROI factors:

• Number of machines deployed and corporate site usage
• Operational efficiency and low staffing costs
• Repeat usage by employees at corporate sites

Expected payback period is 6–11 months depending on client engagement and machine deployment.

9. Brand History and Expansion

Brewers Kettle was established in 2023 in Hyderabad. Franchising began the same year, with an initial focus on metro cities across India. Expansion is aimed at corporate offices and industrial sites in major urban centers.

10. Key Advantages of the Franchise

• Low-cost entry with minimal infrastructure needs
• Automated operations reduce labor and overhead costs
• Flexible placement at corporate and industrial sites
• Support in training, supply chain, and client acquisition
• Low royalty fee (2%) increases profitability