Purys Franchise
1. Brand & Franchise Snapshot
| Brand Name | Purys |
|---|---|
| Industry | Fashion & Apparel |
| Business Category | Women’s Footwear |
| Founded Year | 2013 |
| Franchise Started | 2015 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 2–5 Lakh |
| Franchise Fee | INR 5,00,000 |
| Royalty Fee | 40% of sales |
| Space Requirement | 500–600 sq. ft. |
| Staff Requirement | Small retail team for sales and operations |
| Expected Payback Period | 1–2 Years |
Understanding the Brand
Purys operates in the women’s fashion segment, specializing in footwear designed for comfort and style. The brand targets women who value both practicality and trend-conscious design. This franchise falls under the broader women’s footwear and fashion retail category, combining online and offline presence for wider market reach.
2. Operating Concept
Purys outlets function as retail stores where customers select and purchase footwear. Daily operations include sales transactions, product display management, customer service, and inventory tracking. Revenue is generated directly from product sales. The operational model emphasizes consistent brand presentation, trend-aligned product offerings, and high customer engagement.
3. Products or Service Portfolio
Franchise outlets provide:
| Women’s Footwear | Trend-driven designs balancing style and comfort |
|---|---|
| Casual and Formal Shoes | Catering to diverse fashion needs |
| Complementary Accessories | Optional fashion add-ons aligned with footwear |
Product assortment is updated to reflect current trends and consumer preferences.
4. The Franchise Opportunity
Franchise partners operate retail outlets under Purys guidelines. Responsibilities include:
- Managing day-to-day operations and store staff
- Ensuring inventory and displays meet brand standards
- Coordinating with franchisor for marketing, promotions, and customer engagement
- Reporting sales and operational metrics for centralized support
Franchisor provides training, product supply, marketing guidance, and operational support.
5. Investment and Startup Requirements
Launching a Purys franchise involves:
| Estimated Investment | INR 2–5 Lakh |
|---|---|
| Franchise Fee | INR 5,00,000 |
| Setup Costs | Store layout, shelving, display units, inventory, and POS systems |
| Royalty Payments | 40% of sales as ongoing contribution to the brand |
The investment structure supports small-format retail with mid-range capital requirements.
6. Outlet Setup and Infrastructure
Practical requirements include:
| Space | 500–600 sq. ft., sufficient for product display and customer flow |
|---|---|
| Location Preference | Commercial streets, shopping areas, or urban retail zones |
| Equipment Needs | Display racks, shelves, counters, and storage |
| Staffing | Retail personnel for sales and inventory management |
7. Franchise Support and Training
Franchisor support includes:
| Operational Training | Store management, customer service, and merchandising |
|---|---|
| Marketing Guidance | Promotional campaigns, local outreach, and brand materials |
| Supply Chain Support | Access to curated footwear collections |
| Ongoing Business Support | Assistance in sales monitoring, inventory replenishment, and operational efficiency |
8. Revenue Model and Profit Considerations
Revenue is generated through retail sales of women’s footwear. Profitability is influenced by:
| Pricing Structure | Aligned with product category and market positioning |
|---|---|
| Customer Demand | Driven by fashion trends and urban retail traffic |
| Repeat Purchase Potential | Encouraged through seasonal collections and new product launches |
| Operational Costs | Staffing, rent, and inventory procurement |
Expected payback period is 1–2 years based on location and sales performance.
9. Brand Background and Growth
Purys was established in 2013 and began franchising in 2015. The current network includes 1–10 outlets, with expansion focused on urban retail areas. The brand combines online and offline sales channels, aiming to strengthen presence in women’s footwear markets across India.
10. What Makes This Franchise Different
Purys combines fashion, comfort, and trend-driven design in a small-format retail model. The franchise leverages brand recognition, operational support, and curated product collections to enable repeat customer engagement and urban retail expansion.
Advantages of the Franchise
- Access to curated, trend-aligned women’s footwear
- Compact, low-overhead retail format
- Strong potential for repeat customers
- Centralized operational and marketing support
- Opportunities for urban retail expansion
11. Who Should Consider This Franchise
Suitable candidates include:
- First-time entrepreneurs entering women’s fashion retail
- Investors seeking small-format, mid-cap investment opportunities
- Individuals with interest in footwear and trend-driven fashion
- Operators targeting urban commercial areas with significant pedestrian traffic
13. Similar Franchise Opportunities
Investors may also evaluate:
- Metro Shoes – Women’s footwear retail franchise
- Mochi – Footwear and accessories retail
- Bata – Fashion and everyday footwear
- Liberty Shoes – Women’s footwear and retail
Purys provides a women’s footwear franchise with mid-scale investment, operational support, and growth potential in urban retail markets.
Accepting franchise applications in 13 states & UTs
What investment is required for Purys franchise?
Initial investment ranges from INR 2–5 Lakh, covering store setup, inventory, and franchise licensing. A franchise fee of INR 5,00,000 is required, with a royalty of 40% on sales.
How does the Purys franchise operate?
Franchisees manage retail outlets selling women’s footwear. Operations include inventory management, customer service, sales, and adherence to brand merchandising standards.
What space is required to start the franchise?
A retail space of 500–600 sq. ft. is suitable for product display and customer circulation in commercial or high-footfall areas.
How long does it take to recover the investment?
The expected payback period is 1–2 years, depending on store location, sales performance, and operational efficiency.
How can investors apply for the franchise?
Prospective franchisees contact the brand team, submit an application detailing location and investment readiness, and undergo evaluation for approval. ## 13. Similar Franchise Opportunities
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