About the brand
Ekatrra Ecommerce Franchise
Franchise Quick Facts
| Brand Name | Ekatrra Ecommerce |
|---|---|
| Industry / Business Category | Women’s Clothing |
| Founded Year | 2007 |
| Franchise Started Year | 2018 |
| Total Franchise Outlets | 1 to 10 |
| Estimated Investment | INR 2 Lakh – 5 Lakh |
| Franchise Fee | INR 40,000 |
| Royalty Fee | 5% |
| Space Requirement | 500 – 1000 Sq.ft |
| Staff Requirement | Not specified |
| Expected Payback Period | Not specified |
1. What is Ekatrra Ecommerce?
Ekatrra Ecommerce is a retail and online brand operating in the women’s clothing industry. It offers handcrafted apparel, accessories, and home products targeted at middle-class and upward clientele. The brand’s product range includes casual wear, kurta sets, tunics, dupattas, jewellery, and home textiles, with a planned expansion into kids’ wear.
2. How the Business Works
Franchise outlets operate as physical stores selling Ekatrra’s clothing and handcrafted lifestyle products. Customers visit the store to browse, select, and purchase items, with revenue generated from direct sales. Operational workflow involves inventory management, merchandising of apparel and accessories, in-store customer service, and fulfillment of online orders if integrated with the ecommerce platform.
3. Products or Services Offered
| Women’s Casual Wear | Kurtas, tunics, suit sets, and dupattas |
|---|---|
| Accessories & Jewellery | Earrings, handcrafted jewellery items |
| Home Products | Bedsheets, quilts, dohars, and decorative home items |
| Future Offerings | Kids’ clothing range under brand expansion plans |
4. How the Franchise Model Works
Franchise partners manage a physical store under the Ekatrra brand. Responsibilities include:
- Daily retail operations and customer service
- Merchandise display and inventory management
- Adherence to brand standards and quality control
Franchisor support includes:
- Brand and marketing guidance
- Training in operational procedures and product knowledge
- Supply chain assistance for stocking handcrafted and sourced items
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 2 Lakh – 5 Lakh |
|---|---|
| Franchise Fee | INR 40,000 |
| Setup Costs | Store fit-out, initial inventory, and marketing materials |
| Royalty Fee | 5% of sales revenue |
| Expected Payback Period | Not specified |
6. Space and Infrastructure Requirements
| Store Size | 500 – 1000 Sq.ft |
|---|---|
| Preferred Locations | Metro and urban shopping areas or high-traffic malls |
| Equipment/Setup Needs | Retail fixtures, storage, point-of-sale system, and branding elements |
| Staffing | Store attendants and sales personnel (number depending on store size) |
7. Training and Franchise Support
Ekatrra provides franchise partners with:
- Operational training for daily store management
- Product knowledge sessions for apparel, accessories, and home products
- Marketing and promotional support to drive footfall
- Assistance with inventory sourcing and restocking of handcrafted products
8. Revenue Model and ROI Factors
Revenue is primarily generated from in-store sales of clothing, accessories, and home products. ROI factors include:
- Foot traffic and location of the store
- Product mix and seasonal trends
- Effective merchandising and customer engagement
- Low franchise fee and moderate initial investment, with recurring royalty of 5%
9. Brand History and Expansion
| Established Year | 2007 |
|---|---|
| Franchise Commenced | 2018 |
| First Physical Store | 2017, DLF Mega Mall, Gurgaon under Khaka sub-brand |
| Current Franchise Outlets | 1–10 planned |
| Target Markets | Metro cities across India |
| Expansion Plans | Introduce kids’ wear and open additional outlets in key urban centers |
10. Key Advantages of the Franchise Opportunity
- Access to a niche women’s clothing brand with established product lines
- Handcrafted, culturally inspired products appealing to middle-class and premium clientele
- Low initial investment relative to brand potential
- Support in operations, marketing, and inventory sourcing
- Opportunity to expand into metro cities with recognized brand presence
11. Who Should Consider This Franchise
- Entrepreneurs interested in retail and fashion businesses
- Investors with interest in handcrafted and designer apparel
- Individuals seeking a niche women’s lifestyle brand with growth potential
- Business owners looking to open stores in metro or urban shopping areas
Similar Franchise Opportunities
- FabIndia – Handcrafted apparel and homeware
- Biba – Women’s ethnic and casual wear
- Kilol Anokhi – Handcrafted and designer clothing
- W for Woman – Contemporary women’s fashion
- Global Desi – Urban ethnic fashion for women
This profile presents a structured overview of Ekatrra Ecommerce franchise opportunity for investors evaluating expansion in women’s retail and lifestyle segments.
Investment and financials
Investor fit profile
Franchise support
Brand strength
Forefind rank history
Licences and compliance
Frequently asked questions
The estimated total investment ranges from INR 2 Lakh – 5 Lakh, including store setup, inventory, and initial branding.
Franchisees operate a retail store selling Ekatrra’s clothing, accessories, and home products, supported by brand guidance, marketing, and inventory sourcing.
Stores require 500 – 1000 Sq.ft of retail space in metro or high-footfall urban locations.
Payback periods are not explicitly specified but depend on sales performance and location.
Prospective franchisees can contact Ekatrra for application procedures, operational support details, and guidance for store setup. ### Similar Franchise Opportunities
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