Cars24 Franchise

Franchise Quick Facts

Brand Name: CARS24 Industry / Business Category: Reselling / Used Car Marketplace & Automotive Services Founded Year: 2015 Franchise Started Year: 2019 Total Franchise Outlets: 1–10 (franchise network), broader operational presence across multiple cities Estimated Investment: INR 30,00,000 – 50,00,000 Franchise Fee: INR 5,00,000 Royalty Fee: 0% Space Requirement: 300–500 sq.ft Staff Requirement: Small to medium teams including sales executives and operations staff Expected Payback Period: 1–2 years

1. What is CARS24?

CARS24 is a digital-first used car marketplace that facilitates the buying and selling of pre-owned vehicles through a technology-driven platform. It operates in the automotive resale segment, serving individual car sellers, buyers, and dealer networks seeking faster and more transparent transactions.

2. How the Business Works

The platform connects car sellers with buyers using a structured online system that handles pricing, listing, and transaction processes. Franchise outlets act as local touchpoints where customers can initiate sales or purchase vehicles. The operational workflow includes vehicle evaluation, listing on the platform, buyer matching, and transaction completion. Revenue is generated through transaction volumes and service facilitation.

3. Products or Services Offered

• Used car buying and selling services
• Vehicle price discovery and evaluation tools
• Dealer and buyer network access for transactions
• Customer support for documentation and transaction processes
• Platform-based services for faster vehicle liquidation

4. How the Franchise Model Works

Franchise partners operate local centers that support customers in listing, selling, or purchasing vehicles through the platform. Responsibilities include customer onboarding, vehicle inspection coordination, and managing transactions at the local level. The franchisor provides access to the digital platform, operational systems, and brand infrastructure.

5. Franchise Cost and Investment Overview

• Investment Range: INR 30,00,000 – 50,00,000
• Franchise Fee: INR 5,00,000
• Royalty Fee: 0%
• Investment Components: showroom setup, operational infrastructure, staffing, and working capital

6. Space and Infrastructure Requirements

• Space: 300–500 sq.ft for customer interaction and operations
• Location Type: Urban areas with strong vehicle ownership and transaction demand
• Equipment Needs: office setup, digital systems, and customer management tools
• Staffing Requirements: sales personnel, customer support staff, and operations coordinators

7. Training and Franchise Support

Franchisees receive training on platform usage, customer handling, and transaction processes. Support includes marketing assistance, access to a large customer base, and operational guidance. Technology systems enable efficient management of leads, listings, and customer interactions.

8. Revenue Model and ROI Factors

Revenue is driven by transaction facilitation within the used car marketplace. Demand is supported by high vehicle turnover and increasing adoption of digital platforms for car sales. The absence of royalty fees allows franchisees to retain full revenue from operations. ROI depends on transaction volume, local demand, and operational efficiency, with an expected payback period of 1–2 years.

9. Brand History and Expansion

Founded in 2015, CARS24 has expanded rapidly across multiple cities with a large network of operational centers. Franchising began in 2019, enabling local partners to participate in the growing used car ecosystem. The brand continues to scale through technology-driven expansion and marketplace growth.

10. Key Advantages of the Franchise

• Operates in the high-demand used car marketplace
• Technology-driven platform simplifying transactions
• No royalty fee structure
• Scalable business model with growing digital adoption
• Access to a large network of buyers and sellers
• Multiple revenue opportunities through transaction volume